youth entrepreneurship summit 2012
DESCRIPTION
Prof. Faltin`s presentation at the Schwartzkopf Stiftungin in BerlinTRANSCRIPT
Source: Faltin 2012
Dr. Guenter FaltinStiftung Entrepreneurship
How to develop creative business models
Business ist wie Rock‘n Roll
Buchtitel von Richard Branson‘s Autobiographie
Source: Faltin 2012
The essence of entrepreneurship
is being different.
Marc Casson
Source: Faltin 2012
From an initial ideato a well developed concept
Source: Faltin 2012
Founded in 198520 employees
Break-even from the beginningTurnover in 2011: 9.5 m. Euro
Over 200.000 customers 93% of them got to know the company by word-of-mouth
Biggest mail order tea house in GermanyBiggest importer of darjeeling tea in the world
Source: Faltin 2012
Simplicity
is the ultimate sophistication.
Leonardo da Vinci
Source: Faltin 2012
The Business Model:
• Function, not convention
• High-Tech, High-Touch (a virtual office with a personal secretary)
As a result, the company has cost savings of 90%
Operates more than 5000 offices350 employees
Successful from the start, despite difficult market environment
www.ebuero.de
Source: Faltin 2012
Criteria for an excellent business model
1. Secure a competitive edge
2. Have a concept how to deal with imitators(“me-too“ business models)
3. Prepare for technological obsolescence
4. Prepare for economic obsolescence
Source: Faltin 2012
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,Audretsch, 2007
Inventions,research findings, new technologies,new ideas
„raw material“
developing and refininga business model
business model
business administration,acceptance by customers,competition
economicsuccess
economicfailure
the market
Success Factors for Start-Ups
Source: Faltin 2012
The Golden Opportunity
Emphasize on entrepreneurship!
(The production facilities are located in developing countries anyway)
Source: Faltin 2012
Don‘t emphasize too much on technology,
Look at the market!
Glorianna DavenportMIT Media Laboratory
Source: Faltin 2012
The new paradigms of entrepreneurship
1. idea-based business models
2. focusing on entrepreneurship,not business administration
3. applying modular entrepreneurship
Source: Faltin 2012
Criteria for a High Potential Entrepreneurial Design
• Scalability
• Simplicity
• Minimize risk
experimental pre-start
intelligent prototyping
Source: Faltin 2012
Most entrepreneurs succeed
by pursuing ideas
that are not only sound business opportunities
but also fit with
their personal criteria, desired life style
and values
Karl H. Vesper
Source: Faltin 2012
New perspectives of entrepreneurship
1. idea-based business models
2. focus on entrepreneurship,not business administration
3. modular entrepreneurship
Source: Faltin 2012
Welche Steuern muss ich zahlen?Wie kann ich mein Unternehmen finanzieren?
Einführung in die busy-Software.Finanzplanung
Unternehmen und Organisation
Wie organisiere ich meine Gründung richtig?
Marketing für Existenzgründer
Einführung in ArbeitsrechtÜberblick über das deutsche Unternehmensrecht
Theorie und Praxis der Mitarbeiterführung
Steuerliche Probleme für Gründer
Förderrichtlinien der deutschen Ausgleichsbank
Einführung Rechnungswesen 1Strategisches Management
Interkulturelles Management
Zielgruppenanalyse
DatenbankmanagmentControlling und Qualitätssicherung
MitarbeitermotivationVergütungs- und Anreizsysteme
DatensicherungssystemeInternationaler Zahlungsverkehr
Public relations
Workload Reduction ManagementRisk management
Outsourcing
Business-to-Business-Marketing
Research and DevelopmentSWOT-AnalyseBoring People Reduction Management
Increase complexity and loss of supervision strategy
Five-Forces-Analyse
Business Plan
accounting
reading a balance sheet
controlling
negotiating with financial institutions
legal problems
professional experience in the field of the business
managing employees
creating team spirit
negotiating with suppliers
keeping inventory on hand
equipment maintenance
marketing skills
communicating with customers
reacting to complaints
representing the company in the public and media
Traditional descriptions of knowledge requirements
?
Source: Faltin 2012
There are millions of masters of business administration,
but only few masters of new concepts.
Source: Faltin 2012
The art and scienceof being a modern entrepreneur
Awareness for new trends
Recognizing new developments
- in technology
- in competition and market environment
Creating new innovative conceptsManaging their implementation
Creating enthusiasm, curiosity, humor, a sense of joy, optimism in his or her company
Source: Faltin 2012
New perspectives of entrepreneurship
1. idea-based business models
2. focus on entrepreneurship,not business administration
3. modular entrepreneurship
Source: Faltin 2012
Business Administration
Projektwerkstatt GmbH
The Entrepreneur as a composer
the example: RatioDrink
Use components!
Source: Faltin 2012
The old economy
The new, modular-based economy
Source: Faltin 2012
Entrepreneurship by components
Almost no investment
Almost no fixed costs
There are costs only when sales occur
From the beginning professional and highly efficient, virtual and global
Source: Faltin 2012
Do you know how to build an industrial complex?
Source: Faltin 2012
Auf welche anderen Produkte könnte man das Konzept Teekampagne übertragen?
10 Min. mit dem Nachbarn besprechen
Source: Faltin 2012
If people understood economics,
there would be a revolution by tomorrow.
Karl Marx Henry FordHenry Ford 2011based on Henry Ford
Source: Faltin 2012
The development of an innovative entrepreneurial idea is,
above all, a creative process.
Its engineering is comparable to an artistic creative act.
Karl H. Vesper
Source: Faltin 2012
In the post-industrial age
the entrepreneur is more
like an artist –
in a sense that he is open-minded to
new perspectives, avenues and visions.
Source: Faltin 2012
Making use of the Medici Effect
Source: Faltin 2012
Trailblazing thinkers and inventors are changing the world by stepping into an idea space where ideas from different cultures and fields meet and collide, ultimately igniting an explosion of extraordinary new discoveries.
The term „Medici Effect” is referring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy.
Frans Johansson, Harvard Business School Press.
Source: Faltin 2012
We need business models
based on post-industrial values
Source: Faltin 2012
Self-actualization
Self-esteem
Connectedness
Safety
Basic Needs
Maslow‘s pyramide of needs
Source: Faltin 2012
Try to get the clarity and power
to understand your own potentials
as early in life as possible
Source: Faltin 2012
Economics of authenticity
Source: Faltin 2012
Link to the people,
avoid the context of commercialization
Source: Faltin 2012
Just to remind us:
Culture is the base of everything
Source: Faltin 2012
Most entrepreneurs succeedby pursuing ideas
that are not only sound business opportunitiesbut also fit with
their personal criteria, desired life styleand values
Karl H. Vesper
Source: Faltin 2012
Economics of sympathy
Source: Faltin 2012
Go for a cause.
Make meaning!
Guy Kawasaki
Source: Faltin 2012
Tune in with your society`s values
Source: Faltin 2012
Economics of attentation
Source: Faltin 2012
Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson
Source: Faltin 2012
Find ways of attracting attention
In modern society the media are the key for attracting attention;
paid advertisements are a poor and expensive substitute.
Use your personal background, the innovative aspects of your product
Play as unconventional, as unorthodox as possible
Source: Faltin 2012
The message: You can go to the beach
we will take care of your office
Source: Faltin 2012
The modern entrepreneur has more in common with an artist
than with the traditional business manager
Source: Faltin 2012
The trick is creativity, simplicity and vision.
Take a different view of the world.
Be curious, learn and free yourselfof conventional rules.
Source: Faltin 2012
We need „creative destruction“ of an economy which is driven by greed, unsustainable use of
resources and exploitation of the weaknesses of people
and their sense of inferiority.
Source: Faltin 2012
Let‘ s allow our ideasto shape a better world
Source: Faltin 2012
Join the Entrepreneurship Campus
www.entrepreneurship.de
Source: Faltin 2012
www.entrepreneurship.de