youth 2013 autumn changes

7/29/2019 Youth 2013 Autumn Changes

1/24

YOUTH TGI 2013 ROUND 2

QUESTIONNAIRE CHANGESNEW DATA IN ACTION


2/24

TELEVISION

TELEVISION VIEWING

Whilst watching TV

Any

Regularly

Occasionally

Base: All 7-19s Source: Youth TGI 2013 R2

Access the internet on a

laptop/desktop


mobile/tablet

Comment on the programmes you are

watching on social networking sites

Phone or send text

messages to your friends

Play computer games

Read

Magazines/Newspapers

Read books

Option 1


3/24

Play computer games

Comment on the programmes you are

watching on social networking sites


laptop/desktop

TELEVISION

TELEVISION VIEWING - WHILST WATCHING TV (ANY/ REGULARLY/ OCCASIONALLY)


Option 2


4/24

Access the internet on a mobile/tablet

Phone or send text messages to your

friends

TELEVISION



Option 2


5/24

Read Magazines/Newspapers

Read Books

TELEVISION



Option 2


6/24

TELEVISION

OPINION OF TV PROGRAMMES


Programmes

Like it a lot It's OKDon't like it Never heard of it Not Stated


7/24

TELEVISION

7Title of the presentation

VIDEO ON DEMAND



8/24

OTHER MEDIA


TRAVEL - HOW TRAVEL TO/FROM SCHOOL/COLLEGE/WORK



9/24

OTHER MEDIA

CINEMA WHICH FILMS SEEN



10/24

OTHER MEDIA


OUTDOOR ADVERTISING - SEEN IN PAST WEEK



11/24

ENGAGEMENT


OPINIONS OF BRANDS - COOL, NEITHER COOL NOR UNCOOL, UNCOOL, NEVER HEARD OF IT



12/24

COMMUNICATIONS & INTERNET


INTERNET - SOCIAL NETWORKING SITES USED FOR


Sharing updates on your own life

Sharing online content (e.g. websites, videos or pictures)

Following/becoming a fan of celebrities

Following/becoming a fan of particular brands/products

Keeping up to date with breaking news/events

Following sports stories

Playing games


13/24



INTERNET


How Many Hours Watch Online Videos

6 hours or more a week

3-5 hours a week

1-2 hours a week

30-59 minutes a week

15-29 minutes a week

1 14 minutes a week


14/24



MOBILE PHONES - WHICH OPERATING SYSTEM DO YOU USE?



15/24

SHOPPING


SHOPPING FOR CLOTHS - LABELS OWNED



16/24

FINANCE


BANKS & BUILDING SOCIETIES


Age When First Opened (Current Account/

Savings Account)

18 or 19

16 or 17

15


17/24

I like to visit the websites of the

TV programmes that I watch

I use the internet more through a

smartphone than a computer

When I need information the first

place I look is the internet

LIFESTYLE STATEMENTS - LIFESTYLE


COMPUTERS AND THE INTERNET (AGREE/ NEITHER AGREE NOR DISAGREE/ DISAGREE)



18/24



MUSIC (AGREE/ NEITHER AGREE NOR DISAGREE/ DISAGREE)



19/24

My parents let me wear what I want



CLOTHES & FASHION (AGREE/ NEITHER AGREE NOR DISAGREE/ DISAGREE)



20/24



NEWSPAPERS & MAGAZINES/COMICS(AGREE/ NEITHER AGREE NOR DISAGREE/ DISAGREE)


I like magazineswith free gifts

on the cover

My favourite

magazine

understands me

There should be a

special newspaper

for young peopleI would be willing to

pay to access content

on magazine websites

I like the

advertisements

in magazines


21/24

PEOPLE


FICTIONAL CHARACTERS - COOL, NEITHER COOL NOR UNCOOL, UNCOOL, NEVER HEARD OF IT


TOM (Beastquest)


22/24

PEOPLE




Sonic the Hedgehog

Bella Swan Edward Cullen


23/24

PEOPLE




Gale Hawthorn

Jacob Black

Katniss Everdeen

Peeta Mellark


24/24

youth 2013 autumn changes

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