you're on social media: now what?
TRANSCRIPT
Now What?The Social Landscape
Sheila Scarborough - @SheilaSTourism Currents - @TourismCurrents
You already know the hard part; all of the great stories and information about your scenic byway, heritage highway, food trail, etc.
Now learn to tell those stories using social media.
You're On Social; Now What?
Current stats
Trends for major social channels
The one thing that ISN'T done well: listening
Lashing the liferafts together
Why Social Media?
Because your market is there
Americans spend more time on social media than volunteering, praying, talking on the phone, email or exercising.
Source: Forrester Research
Of online adults surveyed:
71% use Facebook22% use LinkedIn18% use Twitter21% use Pinterest17% use Instagram
Source: Pew Internet Research
Fastest-growing user demographic? You're looking at it ....
Social media users by age:
18 29 years: 89% use it
30 49 years: 82%
50 64 years: 65%
65+: 49%
Source: Pew Research Social Networking Fact Sheet
Source: Pew Research
Your markets are not only social, they're mobile
Top 5 uses of smartphones during travel, in order:
Photos, Maps, search restaurants, search activities and attractions, check in prior to flight
Lab42 market research on Mashable
Mobile, cont.
The average tablet user spends 13.9 hours per week with the device. (Source: OPA)
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx#ixzz204S9ngMq
Facebook has 1.07 billion monthly active mobile users.
399 million of those only access the network from their mobile device.
Source: Facebook Shareholder Report via Expanded Ramblings
42% of leisure travelers are more likely to use their smartphone or tablet for travel- or vacation-related info while on a trip (up from 33% in 2012)
Source: Google Think Insights 2013 Traveler
Why social media?
Search/SEO
www.google.com/business
Trends Outlook
Facebook update: it's pay to play
LinkedIn update: more than a resume dump
Twitter update: hashtags, chats
Consider Instagram
Resurgence: Blogging & Podcasting
Not done well: listening & responding
Lash the Liferafts, aka rising tide lifts all boats
Individual
Collective
Thanks very much!
Sheila ScarboroughTourism Currents
@SheilaS@TourismCurrents