SO...Y

OU’RE WRITIN

G A

BYLINE…

NOW WHAT?

!

BY CA S S I D

Y LAW S O N &

SH A N N O N

WAT T E R S O N

YOU MIGHT BE STRESSED…

BUT DON’T FEAR, WE’RE HERE!

Have a target in mind

You aren’t the expert – your client is• Intake questions• Tap into the client’s background• Include prompts

Be mindful of length –Remember that the client will likely add 100-200 words, if not more

Don’t be afraid to censor the client• Offer counsel on content• If something doesn’t fit, say so

Do your research!• Understand the topic• Make it timely

NOW THAT YOU’VE PLACED A WINNING BYLINE, WHAT’S NEXT?• Volumize it!•Other publications•Website/blog• Twitter• LinkedIn• Facebook•Video

CONGRATULATIONS! YOU’VE SUCCESSFULLY POSITIONED YOUR CLIENT FOR SUCCESS!