your tool for employer branding and employee …...employer branding and employee retention november...

Private and Confidential Mgr. Janka Brezániová

Czech Employment Agreements

Your Tool for Employer Branding and Employee Retention ADVANTAGE AUSTRIA Prague

Tuesday, 19 November 2019

English (United Kingdom)

2

Content

November 2019

1 What is an Employer Branding? 3

2 Employee Retention 5

3 What you need to know 12

1 What is an Employer Branding?

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Each company has a brand

With or Without you

“Everything speaks”

Employer branding is (not only):

˃ a complex process, and

˃ constant communication; but

˃ also presents advantages over your competitors

Employer Branding and Employee Retention

November 2019

2 Employee Retention


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Is it all worth it?

Yes, it is.

Why do we want to do that?

Employment is a product and the employer’s reputation is the key decisive factor for the new

candidates as well as for current employees.

Successful Employer Branding leads to:

˃ Reduced turnover of staff

˃ Attraction of high quality talent

˃ Help in retaining valued employees

˃ Less money spent on hiring new staff

˃ Engaged employees

Employer Branding and Employee Retention

November 2019


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Importance of employer brand for attracting candidate

November 2019


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43% decrease in hiring costs

69% of employees are likely to apply if the company actively manages its brand

67% of employees would accept a lower wage if a company has positive reviews online

84% of employees consider leaving their current job if another company has a better reputation

88% of millennials believe that being in the right culture is important

72% of global recruiting leaders believe that employer brand has a significant impact on hiring

79% of jobseekers are likely to use social media in their job search

A good employer brand leads to 50% more qualified candidates

Source: Papirfly

Numbers speaking - selected employer branding statistics

November 2019


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Employers DO NOT:

˃ Know what to offer

˃ Know why employees work for them

˃ Know what their employees appreciate

Looking for capacities inside is important

Recruitment - is it a problem?

November 2019


10

Top reasons for employee turnover

November 2019

22%

12%

11% 9%

9%

7%

6%

8%

8%

Career development 22 %

Work-life balance 12%

Management behaviour 11%

Compensation & benefits 9%

Wellbeing 9%

Job characteristics 7%

Work environment 6%

Relocation 8%

Retirement 8%Source: Work Institute


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Work schedule flexibility

Health and wellness benefits

Recognition and rewards

Personal development

Compensation

Work-life balance

Management and leadership

Onboarding and training

Essential employee retention factors

November 2019

3 What you need to know


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Employment agreements / internal regulations / collective bargaining

agreements

Bilateral (consents of employees needed) vs. unilateral (may be

changed by an employer without an employee)

Benefits vs. Compensations

˃ How do they differ?

Benefits

˃ Financial benefits/motivators

˃ Employees’ ability to claim financial motivators (entitlement vs.

discretion)

˃ Benefits applicable to all employees vs. cafeteria system benefits

Legal perspective

November 2019


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Day off at birthday

Relaxing room

Refunding of sport activities

Possibility to buy company

hardware at discounted rates

Refunding of internet used at

home

Employee loans

Massage at workplace

Kindergarten for children of

employees

Creativity days off (paid)

Financial motivators

Contribution to voluntary

pension schemes

Additional holiday, Sick days

Working from home

Discounts on products and

services

Higher severance payment

Bonuses at anniversaries

Living allowances

Meal vouchers; Holiday

contributions

Participation at professional

conferences, teambuilding

Mobil phone (also for private

use)

Extra health insurance

Language courses; free drinks

at a workplace (also fruit)

Flexible working hours

Parking place at a workplace

Notebook and car (also for

private use)

Refunding of travel costs

Benefits mostly required by Czech employees

November 2019


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Everything is possible

subject to

equal treatment, non-discrimination rules

and, obviously, your lawyer.

November 2019


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Mgr. Janka Brezániová Partner, Taylor Wessing Praha

[email protected]

Thank you for your attention!

November 2019

mailto:[email protected]





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your tool for employer branding and employee …...employer branding and employee retention november...

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