recruitment & employer branding

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Employer branding 24/10/2012

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Page 1: Recruitment & Employer Branding

Employer branding24/10/2012

Page 2: Recruitment & Employer Branding

Good morning. My name is Bart.

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This is my daughter Merel (I have 3 kids).

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I’m passionate about coffee.

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I’m passionate about

I live and work in Ghent.

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I work at digital agency Wijs (ex Netlash-bSeen).

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You can find me on Twitter: @netlash

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Employer brandingHow do we recruit at Wijs?

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First...get the basics right!

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‣ start with the ‘why’, not with the ‘what’

‣ define your values

‣ move to self-steering

‣ focus on quality

‣ embrace transparancy

‣ ...

Basics

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But you know this, right?

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Mission Wijs

Build a better web!

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Core value:

open sourceWe share our knowledge.

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‣ open source code (Fork CMS)

‣ blog, twitter, whitepapers

‣ Online Trendreport

‣ presentations

‣ attend & organize industry events

‣ guest lectures at schools

‣ internships

‣ helping with school works

‣ sponsoring

Open source

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Add value to our ecosystem.

Pay it forward.

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Recruitment & sales are the same.

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We recruit online.

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3 ‘golden rules’:

- It’s the network, stupid!- Drip, not tsunami. - Be where they are.

Page 20: Recruitment & Employer Branding

3 ‘golden rules’:

- It’s the network, stupid!- Drip, not tsunami. - Be where they are.

(Psst... these are also good practices for all online marketing...)

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‣ people mostly find jobs through their network

‣ online (social media) is network on steroids

‣ use this to spread vacancies

‣ it’s not the first degree network!

1. It’s the network, stupid!

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2d degree network

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2d degree network

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2d degree network

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‣ goal is not: find applicants in your network

‣ goal: get your network to spread jobs to their network

‣ Kevin Bacon!

1. It’s the network, stupid!

Page 26: Recruitment & Employer Branding

‣ goal is not: find applicants in your network

‣ goal: get your network to spread jobs to their network

‣ Kevin Bacon!

1. It’s the network, stupid!

Page 27: Recruitment & Employer Branding

2. Drip, not tsunami

‣ recruitment & employer branding is not a campaign, it’s a proces

‣ small continuous updates over a long period of time

‣ (so it’s not that bad if you screw one up)

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‣ share ‘company life’ through Twitter & Facebook

‣ put employees in the picture

‣ encourage employees to share (allow!)

‣ design experiences to be shareable

2. Drip, not tsunami

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Design experiences to be shareable

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Design experiences to be shareable

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Design experiences to be shareable

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Design experiences to be shareable

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Encourage to share

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Hackathon

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‣ social media: define your channels (Twitter vs Facebook vs LinkedIn)

‣ Google search

‣ CPC advertising

3. Be where they are

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Social media

‣ Facebook = recruiting

‣ company life

‣ jokes, inside news: employee POV

‣ “we understand you”

‣ shareable!

Page 37: Recruitment & Employer Branding

Social media

‣ Facebook = recruiting

‣ company life

‣ jokes, inside news: employee POV

‣ “we understand you”

‣ shareable!

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‣ “be where they are”

‣ Fork 4 HR ( = SEO optimized recruitment CMS)

‣ define your keywords!

Google Search

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Google Search

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Google Search

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Google Search

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Fork 4 HR

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‣ supportive

‣ Google Search Ads or Facebook ads?

‣ define your keywords!

CPC advertising

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‣ 2d degree network

‣ process, not a campaign

‣ be where they are

Summarize

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Most of all:

Be a cool place to work.

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Questions?

Page 48: Recruitment & Employer Branding

Wijs bvba

Voorhavenlaan 31/3

9000 GENT

09 335 22 80

09 330 09 83

http://wijs.be

[email protected]

BE 0473.071.275