your story matters!

Atlanta10.15.2009

Your Story Matters!

How to Identify, Control,and Amplify Your Story

Thanks...

Storyminers

We help leaders earn their most important stories...

...by designing experiences their customers rave about

45 Minutes

We Have 45 Minutes• Let’s get started!

New Rules.

New Game.

Story is Essential

Identify, Control, and

Amplify Your Story

Practical Steps

Change

What you know

Buying is Changing

What you knowWho

Buying is Changing

Who you knowYou

Who knows you

Mike Knows!770.425.9830

Buying is Changing

Brand Manager

You

Brand ManagerYou

You

Social MediaYou

Referral AgentYou

ProfessionalYou

AdminYou

Not Easy

As of rightnow, youare a brand.

Personal Branding is

Not Easy

Worth it

But, it is

Rewarding

When You Do It Right

What is Personal Branding?

What is “Personal Branding”?

What is “Personal Branding”?Clothes

General Appearance

Smile

Voice

Experience

Facial Expressions

Charisma

Genuineness

ReacIons

Aroma/Odor

Skin Tone

Facebook

LinkedIn

ReputaIon

Gossip

Story

Resume

Helpfulness

Spitefulness

Ego

AthleIc Ability

Leadership


Experience Story


Experience Story

IdenyIfy

How to Identify Your Story

Listen

Different

TesImonials

Start With What’s Different

And Better

Ask for Testimonials• Listen for themes• Capture turns of phrase• Learn to see

yourself asothers do

Interview

Get a Friendly Interview• Record a friendly interview– Ask amazing questions– Lead up to your focus– Build on your strengths– Turn the tables• Now, you ask the questions ;-)

Focus

How to Identify Your Story

Focus

Not this

Declare Your Reason for Being

Who?

What Outcome?

How?

RFB

Declare Your Reason for Being

Who?

What Outcome?

How?

I exist to help leaders

earn their most important stories

by designing experiences theircustomers rave about.

See

How to Share Your Story

See

PerspecIve


Tell

Tools

Make the Tools

2009 Dear Producer or Journalist,

The world has changed and it�’s not going back. During times of change, most focus on

problems. Tomorrow�’s winners will focus on the opportunities and adapt ahead of their

competition.

Beginning with my experience at IBM as their �“e-Visionary,�” I have learned to relentlessly

focus on increasing revenues. I do this through branding�—meaning adjusting products

and the customer�’s experience to meet the changing needs of the market.

Attached are examples of the dramatic results I have achieved for clients�—companies

that have adapted�—and thrived.

I�’m prepared to speak with you at your convenience, help you fine-tune the angle

you�’re seeking, and demonstrate how my experience and insights around the customer

experience can help you with your story or piece. I look forward to your inquiry.

Best Regards,

Mike Wittenstein

Consulting Chief Experience Officer

[email protected]

Teach


Teach

RFB

Tools That Teach

BarryJenkins’Story

Before

After

Create Your Own Sales Team

• 10 tell 10

Show what you DO

How to Own Your Story

Be Consistent

Own Your Story

Social Media

Social Media

Control

You Can’t Really ControlWhat Others Say About You...

BriTany Spears, Lindsay Lohan, Paris Hilton

You can only control what you do.

What can you do?

Own Your Story

QAlias

#1 Posi(on on ALL Major Search Engines

How To Monitor Yourself/Your Story

Consistent everywhere

Own Your Story

ping

Check self

Own Your Story

Type Any Name...

Review

Review

Everything on one slide

What you knowWho you knowWho knows you

Listen Focus See Tell Teach

Tools

Be about Something!Find Your Story.Be Your Brand.

Be Your Own Brand Manager.Not so hard

Be portable (fish)

Thanks!

Thanks!

Q&A

Mik

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Leave a card.Get a handout.

Thanks + Q&A

To control your story, make lots of tools (web site, blog, bio, PowerPoint, business card, videos, etc.) so that wherever you appear on-line, the same clues are discovered about you. Own your presence on-line. Use www.qalias.com in conjunction with the usual tools, www.linkedin.com, www.facebook.com, and www.twitter.com. Don’t forget to check yourself out at www.addictomatic.com to see how you’re doing.

To amplify your story, create some great tools your referral network can use to promote you. In professional services, it’s always better to be introduced than to introduce yourself. Use your Reason for Being daily. Get a video clip of you at your best then share it widely.

This is what it takes to make your brandbrand portable—and keep your future secure!

At the September 15th meeting, you learned that how people buy talent is changing; that your own story becomes the essence of your brand and that you are its brand manager.

It’s not what you know or who you know...it’s about who knows you! The core of your brand is your story. It’s what makes you unique, memorable, and worth meeting (to those who don’t know you yet).

To find your story, ask for testimonials and get some friendly interviews. Listen for the words others use to describe you then start to use them yourself. The hardest and most important part of nailing your story is to write it from your audience’s perspective.

Write a Reason for Being statement that identifies who you serve, what outcome you produce, and how you do it. It should be totally unambiguous.

WWW.MIKEWITTENSTEIN.COM

Info and Bookings (866) 770-9830 | Mobile (404) 229-5809 | [email protected]

Your Story Matters! How To Find, Control, and Amplify Your Story

MIKE WITTENSTEINMike Wittenstein Speaks To and Consults with Organizations that Want to Create Memorable, Profitable Customer Experiences.

Want to Learn More About Delivering Great Customer Experiences? Call Mike to discuss your needs and his programs and consulting.

Remember... No matter how much you try

or how much you spend, your brand can’t be any better than what your clients experience.

your story matters!

Career