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*intro to facebook ads

*Why use facebook?

*facebook 101

As of 2015: 1.44 billion monthly active users

1.25 billion mobile users 936 million daily active users 798 million mobile daily users

*facebook 101

Facebook is the place to be.

*facebook 101

40+ million brand pagesare on Facebook.

*facebook 101

How do I stand out from the crowd?

*facebook 101

Paid Facebook Advertising!

*facebook adsSource: http://blog.hubspot.com/marketing/facebook-advertising-statistics

*facebook adsSource: http://blog.hubspot.com/marketing/facebook-advertising-statistics

*facebook adsSource: http://blog.hubspot.com/marketing/facebook-advertising-statistics

*facebook ads

Advertising options: Boost your posts Promote your page Send people to your website

*facebook ads

Advertising options: Boost your posts

For existing posts Increases post’s reach Post gets into more news feeds Use limited time frameMost simple option

*facebook ads

Advertising options: Boost your posts

For existing posts Increases post’s reach Post gets into more news feeds Use limited time frameMost simple option

*facebook ads

Advertising options: Promote your page

Get more people to like your page Choose who you want to recruit to page Increases page likes, increases reach Short or long-term campaign

*facebook ads

Advertising options: Send people to your website

Traditional web ad Custom graphics and copy Most effort

*facebook ads

General best practices Use eye-catching images

People like people Keep copy simple & easy to followBusiness casual

Include a call to action Buttons available

*facebook ads

Four Cs for writing advertising copy: Catchy Conversational Concise Call to Action

*facebook ads

Before creating an ad, consider: Audience Budget Time

*facebook ads

Creating YourAudience

Be highly-targeted.

*facebook ads

SettingYour Budget

*facebook ads

Choose Your Time

*facebook ads

Further steps Boost your posts campaigns and Promote your page campaigns end there.

Send people to your website campaigns require additional steps.

*facebook ads

More choices.

*facebook ads

More choices.

*facebook ads

More choices.

*facebook ads

Your Preview (Send people to your website campaign)

*take aways

Things to remember:Three main types of ads

Boost, Likes, Website

Have a plan Audience, budget, time

Create good ads Catchy, conversational, concise, call to action

Measure & adjust

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*Questions?