Quick Guide forFACEBOOKADVERTISING

By Mark McHugh

WHAT YOU NEED

To start, all you need is a Facebook account.

Facebook Ads will work with both apersonal profile or a business page.

YES.....IT'S THAT SIMPLE!

BENEFITS

You have the ability to target ads basedon numerous options.

Ability to reach large audiences.

Variety of ads you can design for specificobjectives.

Can be inexpensive to run.

TARGETINGWith advertising and marketing, reaching your targetaudience can be the difference between success and

failure.

Targeting Facebook ads is easy and simple. Choose thedemographics that match your target audience.

Facebook gives you numerous options for targeting yourads to a specific audience. You can choose from the basic

demographic options such as age, gender and location.You can also target consumers through their education,

relationship status, work, industry and even interests.

REACH

Facebook has over 1 billion users each month, whichmeans you have the ability to potentially reach a huge

audience through Facebook ads.

Facebook also has 680 million mobile users.

The best part...Facebook ads work on computers, tabletsand smart phones.

OBJECTIVES

Facebook allows you to create ads based on yourobjectives.

Ads can be designed to increase engagement on yourcompany's page, drive traffic to your company website,grow brand awareness, promote events, and even offer

claims.

LIKES1500

COST

Facebook ads can be inexpensive to run. There are twooptions to choose from based on your budget: CPM and

CPC.

The first option is CPM, which means cost per 1,000impressions. You pay the average cost for every 1,000

impressions on your ad.

The second option is CPC, which means cost per click. Youpay the average cost per click on your ad (amount spent

divided by the number of clicks).

WHY YOU SHOULD USE FACEBOOK ADS

Facebook ads can be used by anyone and any company ofany size. They are especially great for brands with low

budgets.

You can target your ads specifically to users that fall into yourtarget market. This helps to get your message seen by the right

consumers.

Facebook ads can be used to achieve many differentobjectives. It is simple to design, target and implement ads

for your brand.

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