on the next two pages you will find an annual promotional planning tool to help you makeover your business in 2013!this special insert is a tool that will help guide you through the promotional planning process. as you complete the planning sheet on the next page, it would be helpful to think about the following:

• theme – what is the overall theme you want to focus on for the month or bi-monthly period?

• staff meeting date – when will you cover the promotion details with your staff to get them excited to sell?

• staff incentive – what contest or incentives can you offer your staff to motivate additional sales and fun competition?

• merchandising materials and location(s) – what additional support materials can you use to make the promotion more attractive? is there an opportunity to merchandise outside of your regular retail area?

• targeted clients and communication methods – who is the ideal consumer for this promotion and why (i.e. blowout clients, new color services, teens, working moms, etc)? how can you word your signage to catch their attention?

finally, you want to establish your sale dates and estimate the amount of inventory needed to support the promotion. it’s a lot to think about, but the easy, step-by-step planning tool on the next page will walk you through the process. be sure to check out the rest of this issue for more tips on promo planning and merchandising.

your promotional planning tool for 2013

did you know?our most successful salon

businesses have retail sales that account for about 20% of their

total revenue

pr

healingconditioner

®

transformingpaste

®

the BUZZOur goal is to drive consumers into your salon.

Our public relations team creates news

and views in popular fashion and trade publications.

find Aquage and Biomega in your favorite beauty books

sold only to independent salons | no nat ional sa lon chains or reta i l stores®

©2012 S

alonQuest, LLC

. jan/feb HU

insert

2013

ex

am

ple

aquage 2013 planning worksheetobjective: increase sale of aquage_____________% $________________more in $ in revenuesresults:_____________________________________________________________________________________

theme

staff meeting date

staff incentive

merchandising materials and location(s)

targeted clients & communication methods

sale dates: start & finish

buy-in date & quantity

2013 aquage retail sales (by month)

period example

aquage key promotions

valentine's day

1-10-2013

for each gift set sold,stylist receives entry for raffle to win cash

table top display featuring gift sets. include hearts, gift bags with tissue and signage

• Biomega volume users; all clients with appointments during Jan/Feb.

• email blast

start:1-14-2013finish: 2-14-2013

buy-in date: 1-6-2013quantity: 24 sets

buy-in date:____________

quantity: ______________

buy-in date:____________

quantity: ______________

buy-in date:____________

quantity: ______________

buy-in date:____________

quantity: ______________

buy-in date:____________

quantity: ______________

buy-in date:____________

quantity: ______________

start:__________________

finish: _________________

start:__________________

finish: _________________

start:__________________

finish: _________________

start:__________________

finish: _________________

start:__________________

finish: _________________

start:__________________

finish: _________________

november | decemberseptember | octoberjuly | augustmay | junemarch | apriljanuary | february

holiday gift setspink products | breast cancer awarenessback to school liters

travel sizes | father’s day gift set

hairspray | mother's day gift set

big sizes, big savings | salon essentials

liters | valentine'sday gift set