fq1924 visual merchandising guide high summer 2013

th e h igh s u m m e r c ol l e ction 2013

______________ ________ _____________

______________ ________ _____________

fq1924

Visual Merchandising guide

F r o n t i e r s o F Q u e b e cw w w . F Q 1 9 2 4 . c o m

1 9 2 4

H i g H s u m m e r - L o v i n ’Shirt: 2164-5471

Frontiers of Quebec 1924, is bringing its Summer 2013 Collection to the beach for a little Ocean Therapy.

If we could slogan-ize the new Summer Collection 2013 by FQ1924, it would say, ‘The Way Life Should Be.’ Easy-going, carefree, beach living, and as always… all about the journey!

Men’s fashion brand, FQ1924, with an age-old heritage and adventure at its core, brings us on a summer road-trip this season – with no plan, no map and no time constraints. It’s all about carpe diem -- seizing the moment and stopping-to-smell-the-seabreeze along the way. The collection radiates a sun-soaked, air-dried, chilled-out vibe that only the beach life provides. Who wouldn’t want to throw on a comfy pair of linen pants with a soft, faded T-shirt to kick back and relax at the beach?! The collection understands that summertime is casual time. Time for friends and self-reflection. Time for beach fires and relaxation. And always in FQ1924’s style – time for new discoveries, adventures and exploration.

This season’s collection has a hint of ‘Marrakech’ behind it with its multi-patterns and prints, along with a confident color scheme of ‘lobster-red’, canary yellow, and various shades of blue indicative of the world’s most beautiful beaches. Fabrics have a relaxed feel with a ‘dip & dye’ technique – diluting even the brightest of colors to blend into a beach landscape. The season’s collection remains true to the FQ1924 look with Ivy-style blazers paired with chinos or plaid printed shorts, polo shirts and T’s in stripes, solids and plaids, and most importantly, the authentic detailing that distinguishes FQ1924 from the rest. There is new life in the collection that emanates an energy you get from breathing in that fresh saltwater air while watching the tides pass in the ever-expansive ocean. It is a time for relaxation, reflection and rejuvenation for sure. And when the sun sets and the season draws to an end – you can be certain that the FQ1924 man will be looking into the ocean’s horizon ready to embrace a new set of opportunities, adventures, and journeys ahead.

To learn more about FQ1924 and to see the collections, please visit www.FQ1924.com. Curiosity lives

F Q 1 9 2 4

H i g H s u m m e r - L o v i n ’

watcH tHe movie

‘ W e a b o v e ‘ I ’ An approach of comradery. The

belief that collaboration and cooperation amongst a team or community achieves greater results than the sum of its parts.

v I s I o n a r y It is our passion to continually

push the boundaries for the extraordinary and to use imagination and invention as a course for continual advancement.

c u r I o u s

We have a thirst for knowledge and an open mind that provides us with endless opportunities. We strive for greatness and that only comes from a curiosity that drives our ambition.

a c c e s s I b l e

Creativity happens when people are open to ideas and opinions. We make sure to always keep ‘the door open’ to each other, our community, our partners and customers – so that an exchange of ideas is respected and realized.

c o u r a g e

Too often, people fear change and newness. it is our pledge to constantly push the boundaries and explore avenues untouched, unknown and unprompted.

v e n t u r o u s

It is better to try and fail than to never try at all. We believe risks are an essential part of innovation and development. Without them, we remain stagnant and commonplace.

F Q 1 9 2 4

b r a n d v a L u e sHigh Summer 2013 / 7


1 9 2 4

High Summer 2013 / 7

With a commitment to commerciality and consistency, FQ1924’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries -- ensuring sell-through to our customers and satisfaction to the consumers.

With four comprehensive seasonal collections per year, along with twelve monthly, color-coordinated capsules – our aim is to continually offer newness and a wide variety of styles to suit a man’s every need. Each monthly delivery consists of basic, core and profile styles in a particular color capsule that can be mixed and matched in both the merchandising on the floor and in a man’s wardrobe.

This delivery structure is the basis of our product offering. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

F Q 1 9 2 4

m o n t H L y c o L o u r s t o r i e s

High Summer 2013 / 11F Q 1 9 2 4

a P r i L / m a y c o L o u r s t o r y


1 9 2 4


F Q 1 9 2 4H i g H s u m m e r 2 0 1 3 c o L L e c t i o n H i g H -L i g H t sCollection specifics: - Summertime essentials- Linen pants and shorts- Ivy-style blazers- Polo shirts and T-shirts in plaids, solids and stripes- Dip & dye technique for sundried look- Color Scheme: Lobster red, canary yellow, various shades of blue- Authentic detailing- Marrakech-inspired – multi- patterns and prints- Soft cottons and linen fabrics- Loose and casual fits

Inspiration: - 50’s retro flare- The journey- Relaxation, reflection and rejuvenation- Marrakech- Unique- Easy-going with an extrovert personality

F Q 1 9 2 4

a P r i L / m a y c o L o u r s t o r yHigh Summer 2013 / 13


1 9 2 4


F Q 1 9 2 4

b r a n d P r e s e n c e a n d m e r c H a n d i s i n g

Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 Jackets4 T-shirts3 Shirts3 Jeans/bottoms3 Knitwear

Accessories are included to complete the ensemble.



1 9 2 4


Col.: 452 Col.: 201

Col 719Col 311Col 452Col 665

665 311 719 411

Style no. 4002

Style no. 2172

Style no. 7005

col. 458 col. 665 col. 719 col. 411 col. 311

Style no. 7512

F Q 1 9 2 4

c o r e s t y L e sHigh Summer 2013 / 17

Col.: 719Col.: 719Col.: 311

Style no. 2166

Col 311

Style no. 6033

Col.: 311

Style no. 5037

No. 6032

Col.: 105

No. 4080 No. 2162

Col 466


1 9 2 4


col. 452col. 311col. 411col. 719col. 665

Style no. 7500

Style no. 2159

Col 466 Col 665 Col 411

Col 267 Col 411

Style no. 3126

col. 458

F Q 1 9 2 4

c o r e s t y L e sHigh Summer 2013 / 19

Col.: 105

Style no. 4089

Col.: 665 Col.: 411

Style no. 3125

Col 411 Col 665

col. 452

Style no. 7031

Col.: 452

Style no. 7519

Col. 452

Style no. 1071 Style no. 2158

Col 665


1 9 2 4


a b o u t F Q 1 9 2 4Rugby: 5037-5166


F Q 1 9 2 4

a b o u t F Q 1 9 2 4

Frontiers of Quebec 1924, also known as FQ1924, is a line of men’s sportswear with an Ivy League sensibility that reads like a thick, hard-cover history book. Inspired by a group of Danish settlers into Quebec in the early 1900’s – FQ1924 pays homage to the courage, curiosity and venturous mindset demonstrated by this frontier spirit.

FQ1924 offers a comprehensive line of men’s ready-to-wear and accessories in four seasonal collections per year, along with twelve monthly, color-coordinated capsules. With two labels to suit a man’s every need – the ‘1924’ line delivers casual, sporty clothing with a collegiate theme running through its core, while the ‘Avenue’ line speaks to the urban sophisticate. So deeply rooted in truthfulness and heritage – FQ1924 provides fashion so uniquely authentic – history is being both relived and made at the same time.


1 9 2 4


L o o k b o o k

Shirt: 2164-5471Shorts: 7500-5321

F Q 1 9 2 4

H o w t o s t y L e i t !

F Q 1 9 2 4

L o o k b o o k

Rugby: 5037-5166Shorts: 7513-5462

L o o k b o o k

Shirt: 2166-5469Pants: 7005-5321

F Q 1 9 2 4


F Q 1 9 2 4

L o o k b o o k

Blazer: 1071-5452T-Shirt: 4082-5484Jeans: 6301-5449

L o o k b o o kF Q 1 9 2 4


Shirt: 2171-5467Shorts: 9039-5479

Shirt: 2174-5466Shorts: 7500-5321

T-Shirt: 4085-5481Shorts: 7512-5463

T-Shirt: 4083-5432Shorts: 7519-5452

F Q 1 9 2 4

L o o k b o o k

T-Shirt: 4080-5483Shorts: 9040-5479

Shirt: 2173-5486Shorts: 9039-5479

T-Shirt: 4078-5481Shirt: 2158-5464Shorts: 7516-5477

T-Shirt: 4080-5483Shorts: 7514-5237Cardigan: 3127-5490

F Q 1 9 2 4

c o n t a c t u s

germany

+45 7943 [email protected]

russia

Fashion 2 Customer 11c+7 495 755 65 48

[email protected]

Denmark

* Head office *


sweden

DK Company Sweden ABJoakim Parmö & Daniel Lorentzen

+46 1748 38 [email protected]

Finland

OY Beunock AB+35 850 554 45 66

[email protected]

norway

DK Company Norway A/SRonny Særsten+47 9089 [email protected]

spain

La Casa Del Alcalde+34 933 019 360

[email protected]

Italy

Badii & Santini+39 06 502 [email protected]

uK


France

Jmm agency +33 6665 11110

[email protected]

Hungary

Red and Black point Ltd+36 76 898 044

[email protected]

switzerland


Iceland


Holland


www.fq1924.com facebook.com/fq1924

Follow us

on FacebookFa c e b o o k

c o n t a c t u s

Visual Merchandising guide


1 9 2 4

fq1924 visual merchandising guide high summer 2013

Documents

s i o n

c c e s s i b

b o v e

e creativity

e ction

e r c ol

h i g h s u

o v i n shirt