Your Perfect Pitch

RM Crill, Atlas Accelerator

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Teams with seed-stage companies to accelerate businessesFill roles:

– Finance and accounting - Human resources– Sales and marketing - Business development– IT - QA/test– Program & project management - Software development

Write business plans and drive funding strategyPartners

– RM Crill CFO 50+ companies, Director 60+ BS Syracuse, MBA Duke

– Jason Hausske VP Sales at Speakeasy, Exodus, eProject, BA UW– Michael Cockrill Microsoft, Qpass, Mixxer, BS Univ. Puget Sound

Atlas Accelerator

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Current Portfolio (60 investments)

                                                   

                                                   

                                                   

                                                   

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Critical Contents of PlanProduct or serviceBusiness modelMarket and sizeCompetitionDevelopment timelinePhase chart StaffFinancial pro-formas

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But if you’ve only got a few minutes

What product or service do you provide?How do people do this now?Why are you better?

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Product or Service

We sell <product> to <buyer> for

<form of transaction>

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Business ModelGridNetworks streams DVD-quality video. Nobody else can do that. And we do it at ½ the cost of a CDN’s rate to download.

We sell licenses to our software and resell digital pens for a full enterprise solution. (Adapx)

We allow the viewing of data files of any size regardless of connection speed. (Seadragon)

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DMP allows its customers to view data via a dynamic map interface. We are the only company with a SAAS model in the GIS space.

The company will operate like a broker, matching tech support buyers and sellers. ExpertCity offers an infrastructure to consummate the transaction and facilitate the online delivery of the support.

The Capillary Force Vaporizer addresses a fundamental physical phenomenon—the controlled vaporization of liquids—in a profoundly new manner. Vapore owns six U.S. patents plus a breadth of trade secrets…

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New Market or 10X Improvement

DMP

Enterprise

SME or Department

Independent Professional

ConsumerMapQuest, MapPoint

MapInfo, ESRI, Intergraph, AutoDesk

DMP

Enterprise

SME or Department

Independent Professional

ConsumerMapQuest, MapPoint

MapInfo, ESRI, Intergraph, AutoDesk

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Feature RVM’s

miniTherm Market Leader

Device Sold Replacement Oven Only

Complete Unit (too large to be integrated in OEM’s product)

Power Use 20 W (battery)

2,000 W (plug-in)

Weight 1 lbs (hand-carry)

121 lbs (not portable)

Displacement 12 cu inches 10,800 cu inches

Price (after discount)

$1,995 $21,000

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Speed vs. Torque

0

5000

10000

15000

20000

25000

30000

35000

0.01 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Torque (oz)

Sp

ee

d (

rpm

)

ThinGap

Maxon

MicroMo

Escap

NSK

IRONLESS CORE COMPARISON

ThinGap™

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Before SynerG

With SynerG

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Competition

Shelf Life 36 weeks 20 weeks 8 weeks 18 weeks

Stays Fresh after opening 30 weeks 2 weeks 1 weeks 2 weeks

Waterproof YES no no no

Good source of B12 YES no no no

Won't break in your pocket YES no no no

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Bubble Chart

Phinally Done

Ritz Saltines

Fig Newtons

Vitiman B12

Du

rab

ility

Meets USRDA

With

stan

ds P

ocke

t T

est

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Competitive Matrix

Traditional

CDN Grid or P2P

Grid Networks

Television Style Viewing Experience (instant viewing) Small Video

Frame No Yes

Television Quality Video (high quality, full-screen) Download Only Download

Only Yes

Television Level Reliability (no rebuffering, no surprises) Download Only Download

Only Yes

Delivery Expense (reasonable margin) Very Limited Sole Selling Proposition

Yes

Scalability (support for large concurrent audience sizes) No Possible Yes

Global Footprint (predictable user experience worldwide) Possible No Yes

Flexible Monetization Schemes (ads, PPV, subscription) Yes No Yes

Acceptable Security Technology (content & network) Yes No Yes

Easy Content Ingestion (transcoding, management, etc.) Possible Possible Yes

Set Top Portability (entertainment=living room) Possible Possible Yes

Reporting (track behavior, personalize, target ads, etc). Possible Possible Yes

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Competitive Matrix

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Competitive Analysis by Technology

FACTOR

ADAPX DIGITAL

PEN

TRADITIONAL PAPER FORMS

PDA-BASED SOLUTIONS

LAPTOP-BASED

DESKTOP COMPUTER

Training time 10 min N/A 2 days 1 week 1 week

Customizability Easy Difficult Moderate to challenging

Moderate to challenging

Moderate to challenging

Ruggedness Ultra Semi Semi to high Semi N/A

Mobility Ultra Ultra High Med None

Battery life 1 Week N/A 1 Day 3 Hours N/A

Proven business practices

Preserves Preserves Changes

significantly Changes

significantly Changes

Annual TCO per field user

<$1,000 ~$1.23/ea to

process forms $2,500 to $12,000

$5,000 to $20,000

N/A

Cognitive Load Low Low High High High

Competitive Analysis by Company

FACTOR ADAPX DESTINY WIRELESS

MAGIC COMM MI-CO

OEM SPINOFF

Systems Integration Capability (Org/Products)

Gov. Fortune 500/Service-

Oriented Architecture

Limited/ Black box

Limited/ Black box

Limited/ Black box

N/A

Customizability Easy Moderate Moderate Moderate Unknown

Ruggedness Ultra Moderate Moderate Moderate Moderate

Battery life 1 Week 3 Days 3 Days 3 Days 1 week

GIS Capability Yes No No No No

GPS Yes No No No No

Multimodal now Yes (patented) No No No Yes, no voice recognition

Secure/Crypto-graphic Data

Yes No No No No

Sketch Understanding

Yes Very

limited Very

limited Very

limited Very limited

Competitive Analysis by Technology

FACTOR

ADAPX DIGITAL

PEN

TRADITIONAL PAPER FORMS

PDA-BASED SOLUTIONS

LAPTOP-BASED

DESKTOP COMPUTER

Training time 10 min N/A 2 days 1 week 1 week

Customizability Easy Difficult Moderate to challenging

Moderate to challenging

Moderate to challenging

Ruggedness Ultra Semi Semi to high Semi N/A

Mobility Ultra Ultra High Med None

Battery life 1 Week N/A 1 Day 3 Hours N/A

Proven business practices

Preserves Preserves Changes

significantly Changes

significantly Changes

Annual TCO per field user

<$1,000 ~$1.23/ea to

process forms $2,500 to $12,000

$5,000 to $20,000

N/A

Cognitive Load Low Low High High High

Competitive Analysis by Company

FACTOR ADAPX DESTINY WIRELESS

MAGIC COMM MI-CO

OEM SPINOFF

Systems Integration Capability (Org/Products)

Gov. Fortune 500/Service-

Oriented Architecture

Limited/ Black box

Limited/ Black box

Limited/ Black box

N/A

Customizability Easy Moderate Moderate Moderate Unknown

Ruggedness Ultra Moderate Moderate Moderate Moderate

Battery life 1 Week 3 Days 3 Days 3 Days 1 week

GIS Capability Yes No No No No

GPS Yes No No No No

Multimodal now Yes (patented) No No No Yes, no voice recognition

Secure/Crypto-graphic Data

Yes No No No No

Sketch Understanding

Yes Very

limited Very

limited Very

limited Very limited

Competitive Matrix

Product Roadmap

2005 2006

Q4 Q1 Q2 Q3 Q4

“The Toy”(Internet accessible demo)

Alpha(Quiet)

Launchimages, simple mapping.

Upgrade Support Mac Support mapping

Client-Server System & SDK

Dev/Test Beta 1.0 supportingimages and text, Windows only

1.0Mac client

1.1 (mapping support)

Mobile Photo Management*

Business Deal with Samsung, or other Handset Co.

Assist productization of on-phone browsing

Launchon-phone browsing.

Assist productization of networked photo mgmt.

Beta Test networked photo mgmt.

Mobile Web Browsing*

Dev/Test for SeaDragon Proxy Server. (Outsource)

Business Deal with Carrier

Alpha Test Beta Test Launch Mobile Web Browsing

* Schedule dependenton partnership.

www.AtlasAccelerator.com