88% see an OOH campaign as last ad before purchasing

63%last-minute

purchasesin December

Consumers are out & spending

1.5Million visitors@ Brussels Winter Wonders

+550 000 visitors@ Brussels Car Show

+250 000 daily cars @ Brussels’ Be Bright festival

Be present near schools:we cover over 2700.

We cover over 127 toy stores.79% of 2m² street furniture located <1 km from F1F2 shops

Choose your Point of Interest (POI) to reach your consumer: fitnesses, pharmacies, perfumeries, ...

Source: CCB Marketing

90%of Belgian families

79% of Belgians buy toys @ physical store

More than 80% gifts and food bought @ physical store

Budget:

€ 400

50%more time

in Fitness

Health& beautyPharmacy

Health& beautySport

53%take

better care of themselves

43%pay more attention

to their looks

53%eat

healthier

Belgians make New Year’s resolutions

Belgians celebrate Saint Nicholas & Christmas

1. CREATE AWARENESS

2. DRIVE TO STORE

3. INFLUENCE just before purchase

4. Prepare your NEXT ENCOUNTER with your consumer

6 Dec

1 Jan

25 Dec

SCHOOL

TOYSSUPERMARKET