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Your Benefits Your Opportunity You have a traditional ad stack and multiple technologies working next to each other, and you are looking for: A fully holistic system that does away with the separation between adserver and SSP, allowing programmatic to compete against all traditional campaigns pushing revenues to the maximum. Our Solution © 2018 Improve Digital TRADING MODEL Full Holistic Platform One single fully holistic solution Easiest to manage One optimisation engine One central reporting platform The classic adserver is fully replaced by a new programmatic adserver. All functionalities of the classic adserver are now managed and operated in combination with a programmatic auction. All types of campaign are competing within one single and unique auction. Adserver campaigns drive up price levels in programmatic. Decreasing your dependency on your legacy system Full control and transparency Take back control of your ad stack with the first true holistic auction

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Page 1: Your Opportunity Full Holistic€¦ · Your Benefits Your Opportunity You have a traditional ad stack and multiple technologies working next to each other, and you are looking for:

Your Benefits

Your Opportunity

You have a traditional ad stack and multiple technologies working next to each other, and you are looking for:

A fully holistic system that does away with the separation between adserver and SSP, allowing programmatic to compete against all traditional campaigns pushing revenues to the maximum.

Our Solution

© 2018 Improve Digital

TRADING MODEL

Full HolisticPlatform

One single fully holistic solution

Easiest to manage

One optimisation engine

One central reporting platform

The classic adserver is fully replaced by a new programmatic adserver.

All functionalities of the classic adserver are now managed and operated in combination with a programmatic auction.

All types of campaign are competing within one single and unique auction. Adserver campaigns drive up price levels in programmatic.

Decreasing your dependency on your legacy system

Full control and transparency

Take back control of your ad stack with the first true holistic auction

Page 2: Your Opportunity Full Holistic€¦ · Your Benefits Your Opportunity You have a traditional ad stack and multiple technologies working next to each other, and you are looking for:

For more information, feel free to contact

www.improvedigital.com

LONDON+44 207 90 71 424

MADRID+34 638 09 11 56

AMSTERDAM+31 202 620 277

MUNICH+49 89 189 149 80

[email protected]

Contact us

8 Offices across Europe

Price & revenue TransparencyNo hidden fees

Maximum RevenueProgrammatic and direct compete in a single auction

Smarter automated inventory management

Content Provider FocusedNo conflict

Independent PartnerA neutral platform that works well with any kind of buying tech ( example: Progr. Guaranteed)

[email protected]

TRADING MODEL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters.

Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its enterprise customers. It creates the technology that makes advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their video, mobile and web advertising inventory.

The company works with over 250 of the world’s top media owners, an audience of more than 600 million unique visitors and, through them, supports the efforts of 112,000 advertisers each month. Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

Quick Facts

Foundedin 2008

10 YearsExperience

160 Employees

+ 5 000Buying Partners

+ 112 000Advertisers

+ 20 Billion Impressions per Month

8 Officesaccross Europe

+250 Content Providers

© 2018 Improve Digital