your marketing hub: a business blog

Presented By russ henneberry

YOUR MARKETING HUB

Interruption Marketing Is Dead

• Traditional Advertising Is Interruptive

– Radio/ Television Ads

– Print Ads

– Billboards/ Signage

• We are Tuning It Out

• The Black Box

• Interruption Avoidance Technologies

• The Cost! My Lord! The Cost!

www.russhenneberry.com

How You Will Win


You will get PERMISSION to

market to your prospects

Permission Has Value – It Is Currency


As With All Currency, Permission is

Exchanged For Something of Value

How Do I Get Permission?

• Create marketing CONTENT that has real VALUE that you can exchange for permission.

• Create Marketing Content that:– Makes me money– Saves me time– Educates me– Protects me– Entertains me


Dave’s Accounting Practice

• Dave goes to a networking lunch• Dave hears Jim say that he doesn’t know

if he can deduct all or half of the lunch bill• Dave goes home and writes an article

about dining deductions and posts it on her website/blog

• She emails a link to it over to Jim• Jim visits the site and finds the answer to

this question and many others

Dave’s Accounting Practice (Continued)

• Jim sees that Dave has a Facebook Fan page and becomes a fan

• Jim has now given permission to market• Jim reads several more articles from Dave and then

sees one that he knows Tracy and Dan need – on currency exchange from Canada.

• Jim tells Tracy through Facebook and Dan through email that the article is available

• Tracy becomes a fan on Facebook and Dan signs up for Dave email newsletter.

• Dan and Tracy have now given permission to market.

Dave’s Accounting Practice (Cont)

• Dan and Tracy each tell 3 more people about Dave’s awesome resources available online.

• Dan and Tracy are big fans of Dave and her marketing

• Dan and Tracy now know Dave• Dan and Tracy trust Dave• Dan and Tracy like Dave• We do business with people we know, like and

trust.

How To Get Started


your marketing hub: a business blog

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