offline marketing for your blog
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Offline Marketingfor your Blog
by Ginger Arboleda
POPULATION
Why Offline?
FilipinosOnline
29.7MM
Filipinos on
Facebook22.6MM
Population of the Phils.: 91.9 MM
Time Spent OnlineHere are some online statistics from comScore 2010:
A person spends around 46.2 minutes online daily. Sleep will be roughly around 8 hours.
The avg person spends 15 hours & 14 minutes OFFLINE.
How to Market Offline
• Offline marketing can be done so many ways.
8 simple ways to marketyour blogs OFFLINE.
#1: Talk to People about your Blog
• It all starts with making people know that your blog actually exists
• You can start with friends and family
#2: Project Professionalism
• Know the vision/mission of your blog by heart• Create your job title• Prepare business cards• Have a consistent look
Sample Business Cards
Sample Business Cards
Sample Business Cards
Sample Business Cards
#3: Get out of your comfort zone
• Be adventurous!• Hang out with new people• Explore new industries
#4: Build Friendships with other people in the industry
• You can share and learn new things from these people
• You can build partnerships in the future that would make you more credibleand more established
#5: Create Promotional Materials
• Use this for brand awareness• Simple giveaways that people can see and use• Doesn’t have to be ‘bongga’
#6: Schedule Speaking Engagements
• Start small• You can start doing it at your place of work, or
you can organize a small get together with friends who want to go into blogging
#7: Look for Brands that you believe in and offer free services
• This is for building a portfolio that advertisers will be able to see in the future
• Don’t be afraid of making cold calls
#8: Create “Win-Win” Partnerships
• Don’t get into the game because you think clients don’t know better
• Create value
Ginger ArboledaMarketing Director
ManilaReviews.com /ManilaFitness.comGingerArboleda.comManila Blogs Family
Email Address: [email protected] account: @manilareviews or @gymger80
Plurk: http://www.plurk.com/manilareviews