your market research is flawed. here's how to change that
DESCRIPTION
"Your Market Research Is Flawed. Here's How to Change That" is a presentation by Ravin Shah, the founder of QuickTapSurvey, the highest rated mobile data capture app on the App store! The presentation was made on Oct 29, 2014 at the #MarketersUnbound event in Toronto. It was organized by Marketers Without Borders, and sponsored and hosted by Wealthsimple. The key presentation themes are: • best market research tools and methods • how to approach market research in B2B vs. B2C • how to get more genuine feedback • if you must ask one question, it should be...TRANSCRIPT
Your Market Research is Flawed!
Here’s How to Change That!
What is Market Research?
Market research is any organized effort to gather information about target markets or customers.
Why is it important?
Understanding the needs and pains of your target market can be the difference between SUCCESS and FAILURE.
Famous Failure
The disastrous launch of New Coke in 1985!
Common Mistakes
Researching the wrong group
Common Mistakes
Asking too many irrelevant questions
Common Mistakes
Using family and friends as your focus group
Common Mistakes
Not offering people an incentive
Common Mistakes
Not using modern research tools
B2C vs. B2B
Key difference is in the target audience and how to relate to them.
• B2C – Need to relate with consumers• B2B – Need to relate with businesses
General principles are the same
Research Methods
Primary - Creation of studies to answer specific questions
Secondary - Use of existing research
Research Tools
Getting Genuine Feedback
• Get it directly from the source• Ask only relevant questions (use skip
logic) • Make it a painless conversation• Make it a positive experience
The quality of your decisions will be determined by the quality of your information.
One Question
What are the biggest challenges you face around…
Thank You!
www.quicktapsurvey.com