your magazine media kit
DESCRIPTION
Your Magazine is a student-run publication at Emerson College, launched in 2011. We’re here to create a guide for students at Emerson and around Boston, focusing on the lifestyle of an urban college student, and always conscious to bring content to our readers that they really want to read.TRANSCRIPT
MEDIA KITYour Magazine Emerson
ABOUT USYour Magazine is Emerson College’s only monthly lifestyle magazine.
When Olivia Moravec founded Your Magazine in July 2011, she was striving to provide more opportunities at Emerson by introducing the college’s first monthly lifestyle publication, but we do more than just pro-vide invaluable experience in all areas of magazine publishing to the students who make up our staff.
Every month, we put out sophisticated and cutting-edge content that’s rele-vant to the urban lifestyle of our readers. We inte-grate with our communi-ty at Emerson and in Boston to create a magazine that’s relatable, fun to read, and hotly anticipated every month. We engage our audience because we are our audience.
Because we are our audience, we know how to speak to our readership in an accessible way while display-
ing attainable yet covetable fashions. We create a de-sirable lifestyle that’s within reach for the college and young professional set. We are the intersection of what our readers want and what they can have.
At Your Mag, we believe that staying abreast with cur-rent trends in publishing is of criti-cal importance to our readers, ad-vertisers, and staff. We were born as an online magazine, and even now that we’re in print, we’re strongly invested in new media and mak-ing our work available to read-
ers whether they live down the street or across the world. In addition to our monthly print and online editions, we post exclusive blog content daily and use video to engage our readership in a whole new way.
We’re here for our readers, and we’re here for you too.
EXECUTIVE STAFFEDITOR-IN-CHIEFOlivia [email protected]
ASSISTANT EDITORKillian [email protected]
MANAGING EDITORKrista [email protected]
CREATIVE DIRECTORPete [email protected]
FASHION EDITOREmily [email protected]
FEATURES EDITORBeata [email protected]
ROMANCE EDITORMadeline [email protected]
A&E EDITORNick [email protected]
PHOTO DIRECTORFred [email protected]
HEAD STYLISTValeria [email protected]
BUSINESS DIRECTORElijah [email protected]
MARKETING MANAGERCallina [email protected]
PARTNERSHIPS & ADVERTISING MANAGERDana [email protected]
We integrate with our community at Emerson and in Boston to create a magazine that’s relatable, fun to read, and hotly anticipated.
Don’t hesitate to contact any mem-ber of our executive staff. We’d love to work with you on editorial and ad-vertising solutions for connecting your business with our readership. When in doubt, our Managing Editor can put you in touch with the right person.
DISTRIBUTIONYour Magazine is available online and in print.Every month, we print 500 perfect-bound copies of our full color issue in addition to making it avail-able online on our website, www.yourmagemerson.com, and on www.issuu.com/yourmagemerson.
Our print issues are distributed for free at various news stands on the Emerson College campus and are gone within days, if not sooner. As we secure a larger budget, we look forward to printing more issues each month.
Our online issues also grab the attention of our read-
ership as soon as they’re available. Our February issue was read by over 500 people within the first 24 hours of it being posted online and reached 1,000 read-ers within the first week. Even after the initial rush to read the latest Your Mag, issues continue to re-ceive online traffic, giving us a significant advantage over publications that distribute exclusively in print.
Our beautiful printed issues and continued commit-ment to publishing online make for a distribution strategy that meshes with the lifestyle of our readers.
DEMOGRAPHICSYour Mag readers are sophisticated, active in their communities, and always on the cutting edge.
Your Magazine reaches almost 3,500 stu-dents on Emerson College’s Boston campus. Additionally, Your Mag staffers love sharing their hard work with friends and family back home as well as friends at other schools in the Boston area. Because every issue is avail-able online, Your Mag readers can consume our content from anywhere in the world.
Your Magazine’s readership is sophisti-cated, on the cutting edge, active in the community, and highly influential. Many of our readers command large social net-works, with whom they love to share newly discovered brands and products.
It’s no coincidence that Emerson is one of the best-dressed colleges in the coun-try (if we do say so ourselves). Our read-ers are always on the lookout for attain-able fashion and they’re not afraid to splurge on something they really love.
Your Mag readers are pursuing careers in the media, the arts, politics, and market-ing. They’re influential today and they’ll only grow more so. Stake your claim now.
632 839Average Number of Twitter Followers1
Average Number of Facebook Friends2
3400Emerson College
Undergraduate Students
56% Female, 44% Male
1 Based on data from 75 of @yourmagemerson’s Twitter followers.2 Based on data from 40 fans of the Your Magazine Emerson Facebook page.
WHY YOUR MAGSeven reasons your ad belongs with us
1. Monthly means timelyNo other magazine can get your timely message to Emerson College’s unique and valuable student base. Upcoming sale? The new season’s arrivals? We’ll get the word out when time is of the essence.
2. Online or in print? We’ve got both!Why limit ourselves to just one medium? Advertise with Your Mag and your ad will be seen in print and online by thousands of readers. We’ll even link to your site in our online edition.
3. The very best ratesShop around, we’ll wait. We offer the most affordable ad rates of any publication at Emerson Col-lege. With bulk rates and additional discounts for student organizations, we’re an unbeatable value.
4. Our readers are engaged consumers.We Emersonians are a fashionable bunch. Use Your Magazine to connect with a readership of eager consumers who are always on the prowl (and willing to shell out) for the next big thing.
5. An influential readershipOur readers are highly influential, with many of them commanding large, highly engaged networks on sites like Facebook and Twitter. Win them over and their followers will come along for free.
6. We’re all about partnerships.We don’t just want to take your money and run. We want to help you connect with our read-ership through promotions, events, and editorial content. Ads are just part of the story.
7. Support student work!Without advertisers, we can’t do what we do! (Well, Anna Wintour can say that too, but we’re a lot nicer). Support student creativity with your media buy. The warm, fuzzy feeling comes standard.
EDITORIAL CALENDARWith a new issue every month, your ad is always timely.
AD RATES
Ad space opens two months prior to the on-stands date of an issue. From this date until the 10th of the next month (the month prior to the publication of the issue), ad space remains open and available for purchase. As of the 10th of the month prior to publication, space in
that issue is closed and additional insertion requests will not be considered. On the 19th of the month pri-or to publication, all ad designs are due. For example, ad space for the May issue will be on sale from March 1st until April 10th. Designs will be due on April 19th.
INSIDE BACK COVER$200/$125*
FULL PAGE$150/$100*
HALF PAGE$80/$55*
QUARTER PAGE$50/$30*
AD SPECIFICATIONSFULL PAGE/IBC8.5 x 11” + 0.25” bleed all around
HALF PAGE7.5 x 4.75”
QUARTER PAGE3.5 x 4.75”
FILE TYPES.eps, .pdf, .indd, .idml, .tiff, .jpg, .psd
COLOR MODECMYK
RESOLUTION300dpi
If there are problems with the design you have submitted, we will contact you to rectify the issue. If we cannot reach you, we may run the ad as is or refuse to run the ad at our discretion. If we cancel your placement, the ad rate will be refunded less a 10% fee.
If you wish to cancel your placement, you must notify us at least 24 hours before the issue goes to print. If you can-cel with less than 24 hours notice, you may be subjected to a 10% cancelation fee.
ON STANDSTO PRINTADS DUESPACE CLOSESSPACE OPENS
101 MONTH PRIOR
191 MONTH PRIOR
241 MONTH PRIOR
12 MONTHS PRIOR
1PUBLICATION MONTH
We offer discounted ad rates for Emerson students and on-campus organizations. We also offer discounts for pre-paid insertions into multiple issues. Please contact our Advertising Manager for specific volume rates.
* Student rate