schiphol magazine media kit
DESCRIPTION
Schiphol Magazine Media Kit targeted at travel retail businessesTRANSCRIPT
mediakit 2011/2012
Schiphol Airport Facts & Figures
Passenger Profile:
➔ 45 million passengers per year
➔ 60:40 Male / Female
➔ 47% between 31-50 years
➔ Retail spend equates to over €150,000,000 per year
➔ ACI EUROPE Best Airport awards 2011
➔ Number 1 Top Airport for shopping - Today Luxury travel 2011
➔ Indoor shopping in more than 100 stores 365 days per yearNe
Schiphol factS
Passenger Facts & Figures
Passenger Origin
➔ The Netherlands - 33%
➔ Rest of Europe - 37%
➔ North America - 12%
➔ Far-East 9%
➔ Africa - 6%
➔ Central/South America - 5%
➔ Middle-East 3%
Travel Motive
➔ Business - 37% (of which 51% are Decision Makers)
➔ Non-Busines - 63%
Biggest Spenders:
➔ Over 4.5 million Asian passengers use Schiphol each year
➔ Over 500,000 Russian passengers use Schiphol each year
➔ Over 600,000 South American passengers use Schiphol each year
Shopping Facts:
➔ 76% of passengers delay moment of a planned purchase until they reach the airport
➔ Passengers like to shop at the airport: 64% make a purchase at an airport store or restaurant
➔ On average a passenger spends 2,5 hours at Schiphol
paSSengerS
time at the airport
travel time to schiPhol
60 miN
laNdside
36 miN
louNge
52 miN
Pier/gate
59 miN
Schiphol Magazine
➔ Strategically distributed at over 200 locations throughout Schiphol Airport - Covering all lounges / shopping & waiting areas
➔ Targeted reach to your customer with time on their hands
➔ Customised integrated partnership with Schiphol Magazine
➔ High impact campaign with DIRECT RESPONSE available through retail shops
➔ Ensure your brand is seen alongside one of the worlds leading travel retail environments
➔ Reach 45,000,000 ACTIVE consumers per year
➔ Reach an audience when their time is guaranteed
➔ Reach passengers who are looking to spend money at Schiphol
Schiphol magazine
faSt factS:
• monthly publication
• available for free at all main paSSenger areaS at the airport
• 100,000 copieS per month
• bilingual (engliSh / dutch)
• gloSSy look and feel
• main pillarS: travel, Shopping, faShion, reviewS, trivia, Schiphol information & guide to the netherlandS
distribution
Why advertise?
➔ Distributed at over 200 strategically positioned stands throughout Schiphol Airport including all lounges
➔ Daily control and refils to make sure the displays are filled and look tidy
Here you can find a selection of the pillar articles in Schiphol Magazine
content
coNteNt
travel
Shopping
faShion promote your product or Service?
Promoting your product, brand or service within the editorial pages is always discussable.
ExamplEs:
If your product is available at the airport, we can implement it in the shopping pages.
your fashion item or accessories is not available at the airport? We can implement it in ‘the style of’ pages.
Got a hotel or travel related service? Let our journalists review it!
Note: editorial pages gets more attention and are of higher value to the readers.
For more information please contact us
content
Shoe Selection watch Selection
dutch highlightS interviewS
behind the SceneS newS
coNteNt
clientS
bacardi
american expreSS
foo
d &
bev
era
geS
fin
an
cia
l
old amSterdam
gwk travelex
our advertisers
clientS
ugg
longchamp
faS
hio
n a
nd
acc
eSS
or
ieS
hugo boSS
our advertisers
clientS
gueSS
tumi
trav
el a
cceS
So
rie
S
lacoSte
porSche deSign
our advertisers fa
Sh
ion
an
d a
cceS
So
rie
S
clientS
choiceS by dl frederique conStant
our advertisers w
atc
heS
an
d j
ewel
ry
rolex
clientS
canon
kpn
tele
com
& in
ter
ne
t
boSe
vodafone
our advertisers el
ectr
on
icS
clientS
victoria Secret
belaStingdienSt / douane
oth
er
davidoff
Space expedition curacao
our advertisers fr
ag
ra
nc
eS a
nd
bea
uty
Shopping Promotions
Schiphol Magazine includes a Shopping section featuring:
➔ Travel retail product launches
➔ Travel retail promotions
➔ Themed gift buying guides. Luxury/Valentines/Executive watches etc
Schiphol Magazine supports the following sectors:
➔ Confectionary
➔ Liquor
➔ Watches
➔ Jewelry
➔ Cosmetics
➔ Perfumes
➔ Books & Magazines
➔ Electronics
➔ Children’s toys
Products that are promoted in the Shopping section will also include a Map Reference for Direct Conversion
advertiSe
82% of paSSengerS thinkS advertiSing fitS the airport
paSSengerS expect to See luxury itemS advertiSed at the airport
Immediate Conversion
➔ Schiphol Magazine allows direct contact between brands, potential customers and retailers
➔ Tap into this luxury mindset of the passenger and brand yourself as a luxury item
➔ Airline passengers are early adopters and seek inspiration at the airport - they expect to see luxury brands, they delay moment of purchase until the airport - DUTY FREE SAVINGS
We reccomend that adverts include map reference.
This is perfect for:
➔ New product launches
➔ Extension to existing Schiphol Media Campaign
➔ Raising awareness within the travel retail industry
➔ Special promotions
➔ Communicate in depth messages to the readers
If there is only one place adverts deliver quick measurable response - it is here
advertiSe
avaILabLe at Fashion & TravEl
map: 4
rateS
rates 2012
specifications
1/1 (full page)1/2 (half page)
2/1 (Spread)
bleed (+ 5mm on all SideS)
bleed (+ 5mm on all SideS)
205 mm x 280 mm
400mm x 280mm
Safety zone: 175mm x 250mm
poSitioned 10mm from the outer trim line.
we recommend keeping all text within thiS box.
total Size: 90mm x 260mm
no bleed
no crop markS
Safety zoneS: 175mm x 250mmpoSitioned 10mm from the outer trim line
trim Size195mm x 270mm
trim Size390mm x 270mm
tip:
When your spread advertisement contains an overflowing background image (which runs over the fold), we recommend to cut down the WIDtH of the advertisement with 6mm. Trim size will become 384mm x 270mmBleed size will become 394mm x 280mmsafety Zones will stay the same size, positioned 10mm from the outer trim line resulting in 14mm between the two safety zones.
file requirementS:
• we accept .jpg, .pdf and .tiff• all muSt be Saved at the maximum quality• Saved aS cmyk• minimum reSolution: 300dpi
themeS and deadlineS
Issue Deadline Distribution date Themes
December 2011 20/11/2011 01/12/11 Luxury
January 2012 20/12/2011 01/01/12 Ice
February 2012 20/01/2012 01/02/12 Valentines
March 2012 20/02/2012 01/03/12 Green
April 2012 20/03/2012 01/04/12 Wild
May 2012 20/04/2012 01/05/12 Relax
June 2012 20/05/2012 01/06/12 Water
July 2012 20/06/2012 01/07/12 Competition
August 2012 20/07/2012 01/08/12 Heat
September 2012 20/08/2012 01/09/12 Glass
October 2012 20/09/2012 01/10/12 Minimalistic
November 2012 20/10/2012 01/11/12 Sky High
December 2012 20/11/2012 01/12/12 Luxury
calendar 2012
For more information please contact:
Mark Austen
+31 (0) 20 405 3146
all issues are availaBle oNliNe atWWW.schiPholmagaZiNe.com