your introduction to digidutch - to help you sell online in china
TRANSCRIPT
Chinese consumers shop online According to consultancy firm PwC, 15% of China’s 1.4 billion people population shops online every day and 60% every week, compared to the global average of 21% weekly. The average Chinese internet user spends about 25 hours per week online. The global average is 16 hours per month! Of these 25 hours, 5 hours are dedicated to visiting online shopping marketplaces.
2PwC, 2014 & internetlivestats.com
China’s e-commerce transaction value was about US$1.95 trillion in 2014. China’s B2C e-commerce volume grew with 35% to US$426 billion in 2014 from US$316 billion in 2013.
Currently around 40% of this volume is represented by mobile shopping on both C2C and B2C marketplaces. Mobile shopping is expected to represent nearly 60% of total in 2017.
40%
Now 2017
60%
E-CommerceTransaction B2C:
35%S1.95 trillion billionS316 S426
Selling in China, online?
China offers significant opportunities for Dutch companies. The market size, a growing middle class and a high demand for European consumer goods and services offer Dutch companies new opportunities to sell their products and services in China.
But how to capture these opportunities? How to sell your products online? Which e-‐channels should you choose? How to conduct marketing in China? Should you have a Chinese brand name?
Let us introduce you to DigiDutch, a platform of Dutch companies to help you sell online in China.
Introducing the DigiDutch Platform
A platform existing of Dutch companies specialised in e-‐commerce in China and market launches for companies who are going to or are selling products and services in China.
Key services offered by DigiDutch: -‐ Online Channel Selection & Operations -‐ Logistics -‐ E-‐commerce Marketing, Customer Service -‐ Market entry research, Legal & Branding
We help you sell online in China
Key numbers
EXPERTISES
YEARS OFCOMBINEDEXPERIENCEIN CHINA
850
HAPPYCLIENTS900FINISHED
PROJECTS2500
EMPLOYEESAT YOUR SERVICE
200
Our experience in ChinaThe DigiDutch PlaRorm has more than 50 years of combined experience in doing business in China. We are 8 well-‐established companies with proven track records. We speak the same language and collaborate to offer you a one-‐stop soluTon in entering the Chinese online environment. We have helped over 900 companies to sell online in China, some of the companies we worked for are:
Philips, Asos, DSM, Lacoste, Vitaminstore, Noppies, Glamour sales, Nu Skin, Kerry LogisTcs, Torres, Storck and Simon Lévelt.
In March 2015 we were officially launched by the Dutch Prime Minister in Shanghai. The iniTaTve is supported by the Consulate of the Kingdom of the Netherlands in Shanghai.
China’s largest online channelsA small selection from the large range of available channels.
Tmall is a part of the Taobao group. Consumers prefer to shop on Tmall because of the high quality products they offer.
WeChat is the most common used social media tool in China. It is a combination of WhatsApp and Facebook and offers online payment options as well.
Started by selling household electric appliances but has widened their product range. They are the first marketplace where consumers can exchange old electric appliances with newly bought one. JD has their own logisTcs department and instead of using parcel express they offer a pick up service when consumers want to return their goods. Sells household electric appliances for lower prices. Tmall was the largest player in 2014, controlling more than half of the market, followed by JD.com. It is widely expected that B2C E-‐Commerce in China will maintain double-‐digit growth rates for the next several years.
DigiDutch founding companies
What do you need to sell in China?
Online channel(s)
1 2 3
7654
Logistics
Online marketing Customer support Legal support Branding
Ongoing operation of
the chosen channels
What can we do for you?
The range of services we offer help you to sell online in China. But what is the first step? We divided our services into stages, whether you have to go through all of these stages depends on your business and the situaTon your business is in. Please have a look at the stages and decide for yourself what is necessary and what is not. We can help you to make the right decisions by a personal assessment of the needs of your company.
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What can we do for you? One-‐Stop or
Tailor-‐Made solution E-‐commerce Strategy &
Market Entry
Branding, Online Marketing planning & Legal
Online Channel Development & Operations
Online Execution & Customer Service
We offer both a one-‐stop solution with a
localised China Project Manager, managing your e-‐commerce and digital activities on the spot or a tailor-‐made
solution for your specific needs.
We offer e-‐commerce research & strategy and market entry services to build your foundation.
We help you localise your brand and can create a tailor made Online Marketing plan for your industry and product or service.
We help to select and develop your multi-‐channel platform &
webshop strategy and provide shop
management services. We furthermore offer logistics and fulfilment.
We offer online marketing execution and customer services to generate and retain
customers.
One-Stop or Tailor-Made solutionWe offer both a one-‐stop soluLon with a localized China Project Manager, managing your e-‐commerce and digital acLviLes on the spot or a tailor-‐made soluLon for your specific needs.
One-‐Stop SoluLon The One-‐Stop soluTon is a good opTon for companies that have to go through all the stages we menTon. It is your first step into China and you want to have everything arranged by DigiDutch so you can focus on selling your product or service. We offer an experienced China Project Manager who oversees and coordinates the stages and steps that need to be taken.
Tailor-‐Made SoluLonWith a Tailor-‐Made soluTon we help you to find the right companies for the steps you sTll need to take in China. Everything is possible, whether you only need to arrange your online sales channels and online markeTng or you need the whole package from branding, to customer service, to legal, to logisTcs. You will oversee the steps together with our key account manager.
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E-commerce Strategy & Market entryEvery company that is considering selling online in China will face the key quesLon which business model to adopt. There are several potenLal business models, depending on whether the company already has an offline presence in China and how much up-‐front investment it is willing to make. We offer e-‐commerce research & strategy and market entry services to build your foundaLon.
The following services can be delivered, but not limited to:
Marketscan ChinaA market scan that gives insight into the market. It compares price levels of 5 compeTtors in China and gives insights in the markeTng needs.
E-‐commerce Strategic Consultancy Includes markeTng research, industry research, e-‐commerce channels research, recommendaTons and strategic advice.
Product approval & cerLficaLon service Pre-‐checking products and ingredients so you know what to expect when registering your products.
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E-commerce Strategy & Market entryAddiLonal services can be delivered, but not limited to:
CerLficaLon registraLon service We help you to register your products so they can be sold in China.
Specific Digital MarkeLng & PosiLoning Research Specific research catered to the needs of your company.
CerLficaLon registraLon service We help you to register your products so they can be sold in China.
Specific Digital MarkeLng & PosiLoning Research Specific research catered to the needs of your company.
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Branding, Online Marketing & LegalWe help you to localize your brand and can create a tailor-‐made Online MarkeLng Plan for your industry and product or service. We furthermore offer legal advice and services to help you get started in China.
The following services can be delivered, but not limited to:
Branding soluLons
• We can provide branding and markeTng advice for companies who are entering China and require in-‐market & consumer relevant insights. To create relevant consumer insights, unique selling points, reasons to believe, all combined and brought together in a brand posiToning.
• CreaTon of a China brand name, adaptaTon of internaTonal packaging to local relevant consumers, trademark projecTon advice and validaTon and registraTon.
• Making of brand books and visuals idenTty books and creaTng relevant communicaTon plaRorms, designs, logos and visual idenTTes that can be used and applied in the online and offline communicaTon environment.
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Branding, Online Marketing & Legal
Online MarkeLng Planning Helping you to build up a database and sell online in China through online markeTng.
• For entry-‐level clients we offer to set up a mobile website with HTML5 technology and integraTons with Chinese main channels Baidu, Alipay and Tencent. We furthermore help to start building databases.
• For intermediate level clients we offer full service soluTons that include: membership programs, user segmentaTon, omni-‐channel communicaTon opTmizaTon and creaTve design.
• For advanced level clients the services include MarkeTng AutomaTon technology soluTons that entail: script building, user behavior tracking, online bannering and usage of data analyTcal skills.
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Branding, Online Marketing & LegalLegal services Services involving selling products on the Chinese market and to Chinese Consumers.
• Registering trademarks.
• Advising on structure and incorporaTon of a new company in China and/or Hong Kong and provide related guidance.
• Answering quesTons and providing assistance regarding product approval, cerTficaTon registraTon and product liability in China.
• Assessment if the agreement and terms and condiTons you are currently using in other countries are applicable in China.
• ExplanaTons on: debt collecTon, tax implicaTons and transfer pricing rules in China.
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Online Channel Development & Operations
We help to select and develop your mulL-‐channel plaVorm and web shop strategy and provide shop management services. We furthermore offer logisLcs, fulfilment and B2B Wholesale DistribuLon.
B2C, B2B and B2B2C e-‐commerce advice and execuLon soluLons
• Advice on selecTng and developing a mulT-‐channel plaRorm & webshop strategy
• Webstore/channel management for Tmall, JD, WeChat and branded webshops.
• DistribuTon within China
• Regional warehousing
• Major China Payment Gateways
• Social Media IntegraTons
• Delivery Date / Time Delivery per Region
• User Interface OpTmizaTons
• MulT-‐factor Product Filtering
• Hosted PlaRorm SoluTons 18
Online Channel Development & Operations
Checkout2China Foreign merchants who want to start selling online in China without wanTng a local company, local bank account or keeping local stock can opt for this service. It includes:
• Pick up of goods at customer locaTon
• Airfreight
• 4-‐hour customs clearance
• Last mile delivery
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Online Channel Development & Operations
B2B Wholesale DistribuLon
• Business Development & Export Support: Selling your products in China requires a mulTchannel strategy. Because of China’s wide geographical span a diversified distribuTon model needs to be considered for both online or offline sales. We advice and support you on the best strategy for your company.
• We help you to find wholesale distribuTon to find Chinese big volume buyers that want to sell and / or distribute your products, such as (online) retailers, agents, wholesalers, distributors, online marketplace sellers or food service companies.
• B2B Export SoluTon: once you find a Chinese company that wants to buy your products, you need a reliable export soluTon. With help of our partnered supply chain service providers we can provide a complete door-‐to-‐door service. These services include: Ocean freight & logisTcs, Customs clearance & CIQ, Product Labeling, Warehousing, Import declaraTon
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Online Channel Development & Operations
LogisLc SoluLons
Two types of logisTc soluTons: postal via PostNL or commercial via MAiNS. Both can be Door-‐to-‐Door soluTons.
• Postal is suitable for 4-‐8 day with priority delivery, 8-‐15 for normal delivery. It has limited tracking, affordable but slower service, pre-labeled and limited compensaTon when lost. The service is suitable for B2C, C2C and olen above large quanTTes.
• Commercial, which is consolidaTon & airfreight, includes, custom clearance, HK or CN Warehouse, Pick & Pack, 1-‐2 days Last-‐mile Delivery and IT set-‐up
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Online Execution & Customer ServiceWe offer online markeLng execuLon and customer services to generate and retain customers. We help you to set up the most opLmal way of talking to your clients. Live WebChat Allowing visitors to have an (audio/video)-‐chat from your shop to contact you directly.
Intelligent InvitaLonsIniTate proacTve chat invitaTons based on website visitor behaviour and improve your conversion rates.
WeChat Allowing followers to have a conversaTon including pictures and video with you directly.
Callcenter methodology Integrated callcenter methodology immediately recognises all incoming conversaTons, so they can be promptly routed to the available agents in one single agent applicaTon.
Back-‐end integraLonIntegraTon to your Order Management System, Return system and Shipping System or directly integrated to your CRM or ERP systems to support your agents to answer your customers efficiently.
ReporLng More than 100 reports are giving you insight in the number of requests per topic, agent performance, customer service availability, markeTng performance and online conversions.
Let’s get connected!
Would you like to know more about the services of DigiDutch? Please send an e-‐mail to [email protected].
Let us know a bit more about your business and what you are looking for. We will connect you to the right partner(s) to start help you sell online in China!
