your home, beautiful, with your personal...

YOUR HOME, BEAUTIFUL, WITH YOUR PERSONAL

TOUCH

THE BRAND

Casa e Jardim brand is an editorial reference in the fields of decoration, architecture, landscaping and design, not only due to the innovative way it addresses its content, but also to the authenticity of the projects presented.

EXPRESSIVE BRAND, RECOGNIZED IN THE MARKET.

In the pages of the magazine, on its website and blogs, real people open the doors of their homes to show readers that it is possible to live well with good taste and creativity.

SOURCE: IVC

( (42%GROWTH

from 2008 to 2013 (jan-jul)

THE BRAND

EXPRESSIVE BRAND, RECOGNIZED IN THE MARKET.

Casa e Jardim publishes projects with personality, avoiding the lifeless beauty of environments that look like shop windows or decorating shows. Its accurate articles have modern approach and seductive look, but without impositions, respecting individual behaviors, styles and stories.

DECORATING PROJECTS WITH SOUL.

DIFFERENTIALS

73% OF READERS BELONG TO UPPER AND UPPER MIDDLE CLASSES. SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12 - JUN/1313 MARKETS (FILTER: BOTH, 10/+ Y.O.)

PLATFORMS> MAGAZINE

Casa e Jardim — for those who make your house a real home, a place of well being and joy. The perception of readers and recognition of the advertising market are responsible for the extraordinary results of the magazine.

CASA E JARDIM BACK TO ORIGINSAs decoration, Casa e Jardim decided to revisit its origins and, since its 60th birthday, started to adopt the logo for its first edition. In addition, the magazine has a new graphic design, modern and bold. A historic and ambitious bailout, which just proves the tradition and strength of the contemporary brand Casa e Jardim.

Brazil has different ways of living, with exclusive

styles and a diversity that brought together on

a series of stories the architectural richness,

decorative expression and craftsmanship of the

country where we live. Because of the success of the

section, Editora Globo published the book Casas

do Brasil, a collection with key photos released in

recent years in the magazine Casa e Jardim. The

images were shot by renowned photographers,

such as Araquém Alcantara, Rochelle Costi, Walter

Firmus, Luis Braga, Cristiano Mascaro, Marcio

Scavone, Inaê Coutinho, among others.cas

as

do

bra

sil

CASAS DO BRASIL BOOK

PLATFORMS> SPECIAL PROJECTS

Casa e Jardim has a exclusive service that encourages people’s access to decorating professionals. The idea of O Seu Projeto is simple and efficient: providing expert support, it encourages people to create functional environments, full of charm. The user sign up the site and choose which space wants to decorate, sending information such as floor plan and images, besides telling about your style.

From there, the professionals interested in the proposal - which can also sign up for free - send their option according to your preferences. Then it’s just close the deal, choosing the best option. The initial values vary according to the service: color and covering projects costs from R$ 99; environments, such as the bathroom, garden or terrace, R$ 350. The client chooses how much he wants to pay (from the minimum).

O SEU PROJETO

Quer decorar e não sabe nem por onde começar?

CHEGOU O SEU PROJETO CASA E JARDIM

É a sua vez de ter uma decoração sob medida para o seu espaço e para o seu bolso: O SEU PROJETO é uma plataforma on-line da Casa e Jardim, que coloca o seu sonho nas mãos de milhares de arquitetos e decoradores de todo o Brasil. Você escolhe o ambiente que quer decorar – comercial ou residencial –, preenche um formulário, dá o prazo e o valor para seu projeto e pronto: dezenas de profissionais vão trabalhar nele ao mesmo tempo. Acesse agora mesmo e confira!

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Quer decorar e não sabe nem por onde começar? CHEGOU O SEU PROJETO CASA E JARDIMÉ a sua vez de ter uma decoração sob medida para o seu espaço e para o seu bolso: O SEU PROJETO é uma plataforma on-line da Casa e Jardim, que coloca o seu sonho nas mãos de milhares de arquitetos e decoradores de todo o Brasil. Você escolhe o ambiente que quer decorar – comercial ou residencial –, preenche um formulário, dá o prazo e o valor para seu projeto e pronto: dezenas de profissionais vão trabalhar nele ao mesmo tempo. Acesse agora mesmo e confira!

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PLATFORMS> SPECIAL PROJECTS

Casa e Jardim shows to readers the importance of simple pleasures like entertaining friends, looking after the pets and cultivating plants and flowers. Above all, it encourages conscious consumption and stimulates the renovation of the house, to enhance the quality of life of its dwellers. Because living well brings happiness.

WELLBEING ABOVE ALL.

DIFFERENTIALS

Casa e Jardim will be present in one of the world’s largest design and decoration events, the Milan Design Week, with an exhibition of the magazine’s main covers published throughout its 60 years of existence. The exhibition will show the trajectory of decoration, architecture and design in Brazil, all supported by a multiplatform coverage. To celebrate, Casa e Jardim will also promote an amazing party in one of the world’s most beautiful cities.

MILAN DESIGN WEEKSPECIAL FEATURES

PLATFORMS

Casa e Jardim is present on all major platforms, helping readers to make real the dream of living well.

SPECIAL PROJECTS DIGITAL MAGAZINE

MAGAZINE642,000

READERSBrazil Projection*

260,000READERS12 Markets

122,822COPIES

31% INDIVIDUAL COPIES69% SUBSCRIPTIONS

AVERAGE IVC: JUL/12–JUN/13

( (

73%22% 78%

SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS (FILTER: BOTH, 10/+ YR.) – (1) FILTER: BOTH, 18/+ YR. – (2) DECORATION MAGAZINES: CASA CLAUDIA, CASA VOGUE AND CASA & DECORAÇÃO. *BRAZIL PROJECTION CALCULATED BY EDITORA GLOBO BASED ON MARPLAN STUDIES 12 MARKETS AND IVC (JUL/12-JUN/13 ).

Casa e Jardim has more affinity with readers who often take care of plants (landscaping)(1), when compared to all

other decoration magazines).(2)

(55% above average population).

81%of Casa e Jardim’s readers are

interested in decorating.(1)

PLATFORMS > MAGAZINE > READERSHIP

UPPER CLASS AND UPPER MIDDLE CLASS:

10/17 Yr.

18/24 Yr.

25/34 Yr.

35/44 Yr.

45/54 Yr.

55/+ Yr.

6%

7%

24%

18%

29%

16%

CASA E JARDIM

TOTAL CIRCULATION: 122,822

GEOGRAPHICAL DISTRIBUTION

SOURCE: IVC (AVERAGE JUL/12-JUN/13)

North

Northeast

Southeast

South

Midwest

3,244 – 3%

13,599 – 11%

72,346 – 59%

23,627 – 19%

9,999 – 8%

Winner of major international awards – The North American Interactive Media Awards in 2013, in the category Best in Class, the most important of the award, and the Dutch MetrixLab, for three consecutive years, in the category Home and Décor - Casa e Jardim’s website brings trends in decoration, landscaping, architecture and design, respecting individual behaviors, styles and stories. It also features the Casa e Jardim’s Community and incredible blogs: Cheiro de Mato, Lá em Casa, Arquitetando and Pão de Ló. Additionally, it conducts surveys and forums, and broadcasts videos of the main articles’ making of. For iPhone and Android, Casa e Jardim features news feeds with the topics covered on the magazine and website, to read whenever you want. On iPhone, you access the free app 500 Ideias Casa e Jardim, with decorating solutions, architecture and landscaping.

DIGITAL

REVISTACASAEJARDIM.COM.BR

PLATFORMS > DIGITAL

SOURCE: COMSCORE – MY METRICS – DEC/13-FEB/14 – HOME + WORK

PLATFORMS > DIGITAL > ONLINE AUDIENCE

WEBSITE7,668,000

PAGEVIEWS/MONTH

1,413,000UNIQUE VISITORS/MONTH

6/14 Yr.

15/24 Yr.

25/34 Yr.

35/44 Yr.

45/54 Yr.

55/+ Yr.

REVISTACASAEJARDIM.COM.BR 45% 55%

2%

22%

33%

20%

12%

10%

SOCIAL NETWORKS

784,737FOLLOWERS

593,070FOLLOWERS

31,510FOLLOWERS

53,436FOLLOWERS

FACEBOOK

GOOGLE +

TWITTER

PINTEREST

PLATFORMS > DIGITAL > ONLINE AUDIENCE

HIGHEST CONSUMERS

IN THE COMING 12 MONTHS:

44% plan to renovate / build.

CASA E JARDIM’S AFFINITY RATES OF:

157 among people who will buy decorating products (57% above average population).

40% will buy fabric/wood carpet;

55% will buy curtains/blinds;

60% will buy chandeliers/lamps.

211 among people who will buy decorating products (111% above average population). Higher rate among decorating magazines*

73% will buy furniture for the kitchen;

57% will buy furniture for the living room;

57% will buy furniture for the bedroom.

147 among people who will buy construction materials (47% above average population)

80% will buy painting/varnish;

69% will buy floor and tiles;

31% will buy sanitary ware.

FINANCE:

63% own a credit card (50% above average population);

100% have some type of insurance (car/life/home – 200% above average population).

BEAUTY, WELLBEING AND FASHION:

90% are interested in wellness / quality of life;

79% are interested in beauty;

73% are interested in fashion.

SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS (FILTER: BOTH, 18/+ YR.)*DECORATION MAGAZINES: CASA CLAUDIA, CASA VOGUE AND CASA & DECORAÇÃO

OCCUPATION

OF CASA E JARDIM’S SUBSCRIBERS

73% are people who like the topic (personal preference). They are end consumers;

27% are professionals/people who work in the field covered by Casa e Jardim.

AMONG THE PROFESSIONALS:

24% are decorators;

19% are architects responsible for projects/ work in coordination;

11% are landscapers;

8% work with construction/ decoration materials (shopkeepers and manufacturers);

5% are product designers;

33% others (handcraft/arts/events).

SOURCE: ONLINE SURVEY CONDUCTED BY EDITORA GLOBO WITH CASA E JARDIM’S SUBSCRIBERS IN DEC/11 (SAMPLE: 282)

Fully connected with its readers and consumers, Editora Globo is present across all platforms, producing an independent journalism that anticipates changes in society and helps to build a better world.

WWW.EDITORAGLOBO.COM.BR

THE BEST PUBLISHERIN BRAZIL

17 magazines in circulation, representing a total of 3,4 million(1) copies per month for 9,2 million(2) readers.

19 websites, with 11,4 million(3) unique visitors per month and 106,3 million(3) pageviews.

46 inspiring events, for selected audiences, with thousands of guests.

36 applications for smartphones and tablets (iPhone, iPad and Android), with more than 1 million downloads.

In the books segment, Globo Livros is proud to have a catalog composed by great names in national and foreign literature, as well as technical books and the latest in innovation: in 2010 we launched the literary work Menina do Narizinho Arrebitado for iPad, the first interactive book in Brazil.

All this, combined with a great vocation for innovation, makes of Editora Globo the best publisher in the country.

(1) IVC – AVERAGE JAN-DEC/12 – (2) BRAZIL PROJECTION/EDITORA GLOBO+EGCN BASED ON READERS FROM MARPLAN/EGM STUDIES – 12 MARKETS AND AVERAGE IVC – JAN-DEC/12

(3) COMSCORE – JAN-DEC/12 UNDUPLICATED AUDIENCE ON EG + EGCN WEBSITES – PANEL HOME + WORK

CONTACTS EDITORA GLOBO S/Awww.editoraglobo.com.brFones: (11) 3767-7128/7428/7482/7489 Fax: (11) 3767-7006/7499

EDITORA GLOBO S/A - RIO DE JANEIRO - RIO DE JANEIRO Ricardo Rodrigues | Fone: (21) 3380-5924 | Fax: (21) 3380-5940e-mail: [email protected]

EDITORA GLOBO S/A - BRASÍLIA - BRASÍLIA - DFFernanda Requena | Fone: (61) 3316-9584 | Fax: (61) 3323-1860e-mail: [email protected]

BUENO COMUNICAÇÃO - GOIÁSAunersa Lima | Fone: (62) 3922-6383 / 8452-6380e-mail: [email protected]

CANAL CHETTO COMUNICAÇÃO E REPRESENTAÇÃO LTDA - REGIÃO NORTELuiz Freire / Carlos Chetto | Fone: (71) 3025-2670e-mail: [email protected] e-mail: [email protected]

CERTFICA MARCAS E PATENTES LTDA - MATO GROSSO DO SULAlessandra Piano / Andrea Fernandes | Fone: (67) 3043-0027e-mail: [email protected]: [email protected]

DZV MIDIA - PORTO ALEGRE - RSDanielle Zani | Fone: (51) 3212-3737e-mail: [email protected]

DZV MIDIA - NOVO HAMBURGO - RSÂngela Blauth | Fone: (51) 3556-4089e-mail: [email protected]: [email protected]

EQUILÍBRIO MÍDIA E SERVIÇOS LTDA. - PARANÁCristina Mendonça / Nilson Trivelli | Fone: (41) 3019-0404e-mail: [email protected]:[email protected]

FX REPRESENTAÇÃO - CEARÁ/PIAUÍ/MARANHÃOFrancisco Lopes | Fone: (85) 3224-3044e-mail: [email protected]

LD2 COMUNICAÇÃO - VALE DO PARAÍBA/CAMPINAS - SPDaniel Paladino / Luciana Verde | Fone: (11) 2427-2033e-mail: [email protected]: [email protected]

MMARDEGAN REPRES. COM. LTDA. - CAMPINAS - SP Marcelo Mardegan | Fone: (19) 3284-4691e-mail: [email protected]

MULTIMEDIA, INC. - ORLANDO - FLFernando Mariano / Viviane BispoFone: 00 (xx) 1-407-903-5000 | Fax: 00 (xx) 1-407-363-9809e-mail: [email protected]

NOVOS RUMOS COM. REPRES. LTDA. - PERNAMBUCO/ RIO GRANDE DO NORTE/PARAÍBALuiz Augusto Norfini | Fone: (81) 3326-7188e-mail: [email protected]

OMEGA MÍDIA - BAHIAAdriano Martins | Fone: (71) 3017-6969e-mail: [email protected]

OMEGA MÍDIA - SERGIPE/ALAGOAS(ACORDO OP. GABINETE DE MÍDIA)Pedro Amarante | Fone: (79) 3246-4139 | Fax: (71) 3246-4139e-mail: [email protected]

ON & OFF MIDIA - BELO HORIZONTE - MGRodrigo Longuinho | Fones: (31) 3223-1839 / 3568-7119e-mail: [email protected]: [email protected]

PATH MÍDIA. - SANTA CATARINANidia / Sergio | Fone: (48) 3364-4301e-mail: [email protected]: [email protected]

PROMIX PROPAGANDA E MKT. LTDA. - RIBEIRÃO PRETO - SPAdelino Pajolla | Fone: (16) 3931-1555e-mail: [email protected]

SBF PUBLICIDADE - ESPÍRITO SANTOSérgio Bernardes | Fone: (31) 2125-2900e-mail: [email protected]

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