Increase Shopping volume – Reduce costs – Maximize profits

Your Customer Loyalty Program

Together we are strong

Affiliated Company

Shopping Community

www.lyoness.us

Member Benefits

Customer Loyalty Program

Loyalty Merchant Benefits

Marketing

Together We Are Strong

Child & Family Foundation

Points of Acceptance

What started as a small scale vision in July 2003, then became a benefit system

for consumers, and went on to become an attractive, creative, loyalty tool for

companies throughout Europe and beyond. An independent, international

shopping community, with one card for thousands of different sectors, makes

your card holder thinner, and your purse heavier. Every purchase with the Lyoness

Cashback Card with Lyoness Loyalty Merchants results in cash back into your

account. This is transnational and multi-sector. A good reason to do your shopping

with Lyoness Loyalty Merchants.

Key Data:

Lyoness International AG

• Founded: 2nd July 2003• 32 European countries being set up• Over 450 employees• Over thirty thousand Loyalty Merchants

Member Growth With Lyoness

Lyoness – The Shopping Community

• 50 Million potential customers in North America

• Lyoness Service Industries

(Management, Dataservice, eBiz)

• Lyoness Child & Family Foundation

Achieve more together!

Hubert FreidlCEO, Lyoness International AG

May 2003

30,000

540,000

5,000,000

CashbackCard

CashbackCard

355,000

Member development since 2003 / Europe

EC CardDevelopment of own card

First distribution of shopping card

Start CampaignCI RelaunchCashback Card

Member growth prognosis to the end of 2012

CashbackCard

Start Online Shoppping

5,000,000

2,500,000

2,000,000

1,500,000

1,000,000

900,000

800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

50,000

25,000

0

Dec 2005 Oct 2007 Oct 2008 Jan 2009

1,000,000

Dec 2012Dec 2009

A Member network that grows constant ly due to word

of mouth recommendat ion, increases the number of

Members which also means an increase in your sales

revenues

Companies that offer Lyoness Benefits

Updated: 04.01.2012

For an overview of all Loyalty Merchants, please go to www.lyoness.us

Hundreds of Loyalty Merchants throughout International (Overview)

1. Cashback Card gets scanned

2. Invoice amount (gross) is entered and confirmed

3. Data is sent to Lyoness via the Internet

4. Lyoness invoice is created for Loyalty Merchant

5. Loyalty Merchant pays the invoice (debit)

6. Benefit appears in Lyoness Accounting

Program for processing

MemberLoyalty Merchants

Benefits

Accounts Department

3. Inf

orm

ation

4. Inv

oice

1. $ + Card

5. Tr

ansfe

r of M

BC

Goods

The Cashback Card – The card that Members want!

Growth in Turnover – A Question of Member MotivationThe purchasing cycle with the Lyoness Cashback Card!

Free registration

A single benefits card

for thousands of Loyalty Merchants

Transnational and Multisector with money back

from 3% to over 20% (1-2% Cashback)

Recommendation pays 1%

(2 x 0.5% Friendship Bonus)

Attractive shopping possibilities

(Gift Cards, stores, online shops)

Support the Lyoness Child & Family Foundation –

Every purchase results in a contribution!

2.

HU, RO AT SK HU, AT, CZ, HR CZ HU RO

AT AT, SI, TR, DE AT, DE DE, AT, SI, TR AT AT, DE, HU, SK, SI DE, AT, FR

AT AT, HU, SI, SK, CZ DE AT, SI DE, AT, CH, HU, SI DE, FR, CH, IE, UK PL, HU

Gift Card

Benefits For You as a Loyalty Merchant

More Customers

Lyoness will market your company within shopping

community with the object of enticing more customers

to avail of your products and services.

Increased Customer Loyalty

Because of the financial benefits and rewards of the

Lyoness System, Lyoness Members are strongly loyal to

registered Loyalty Merchants.

More Sales Volume & More Profit

Due to the increase in loyal customers, combined with an

active marketing program, sales volume will increase,

resulting in a more profitable and secure business.

New & Independent Income Stream

By becoming a Lyoness Loyalty Merchant, you are offered

the unique opportunity of establishing a new income

stream which is independent of your business and has a

long lifetime (more details on the next page).

Lyoness – A Fair Partner

No membership fee

Set-up Costs: Shared between Lyoness and the

Loyalty Merchant

Reduce Costs with B2B

By procuring services from fellow Lyoness Loyalty

Merchants, you may be able to reduce your company

operating costs, for example power utility, stationery,

accounting services etc.

More customers,More sales volume,More profit!New income stream

1

2

3

4

5

6

Your Customer Loyalty Program Works For You

Your Customer Loyalty Program with more value

If you are a Lyoness Loyalty Merchant, customers will inevitably

ask you about the Cashback Card. If you offer and register

your customers for a Blue Card, then you will profit from

every purchase they make at other Lyoness Loyalty Merchants,

regardless of whether it is regional, national or international and

whether it is made online or offline.

1. Friendship Bonus from your regular customers.

Every day, your registered customers go shopping at other

Lyoness Loyalty Merchants to fill up with petrol, buy groceries,

buy clothes, book holidays etc. You will receive 0.5% direct

Friendship Bonus from all these purchases. This rule also

applies to indirect registered customers (total of 2 levels). This

is cash, paid directly into your personal bank account.

YOU

Direct Direct Direct Direct

Indirect Indirect

0.5 % the shopping total

0.5 % the shopping total

Direct

Indirect

Calculation Example: Your 100 regular Members spend an

average of $540 with Lyoness Loyalty Merchants per month.

From your Lyoness Customer Loyalty Program, you then

receive $3,240.00 direct Friendship Bonus a year. Work out

for yourself the potential of your indirect friendship bonuses.

2. Profit through the benefits (units) of your Customer Loyalty

Program

Through shopping, you collect what is known as Loyalty

Bonuses (Member Benefit less Cashback and Friendship

Bonus) in your Loyalty Account. Through an intelligent

accounting program, additional benefits will be distributed

to yourself and your customers.

All benefits and Gift Card Down Payments for future

purchases (units), that are created by yourself and your

Members, are placed in the Accounting Program. Through

participation in the Accounting Program, you can optimize

the value of your initial discount.

E.G. Purchase of $300 with 8% Member Benefitfor the Member

2%Cashback

$6.00

6%Personal LoyaltyAccount $18.00

0.5% direct friend-ship bonus $1.50

0.5% indirect friend-ship bonus $1.50

Your Premium Member Down Payment

Member registration is worth your while:Direct Friendship Bonus 0.5%Indirect Friendship Bonus 0.5%

After full generation:Loyalty Credit $15,750Loyalty Commission $ 9,108

goes to you!

goes to you!

$ 600$ 600

$ 600$ 600

$ 600

$ 600

$ 225$ 225

$ 225

$ 225

$ 225$ 225

$ 75$ 75

$ 75$ 75

$ 75

$ 75

$ 75

$ 75

$ 75

$ 75

$ 75

$ 75

$ 75

$ 75

AC III

AC II

AC I

LifelineMembers benefits and Gift Card Down Payments (units)

Your 5 Premium Members in your regionfor a profit producing co-operation:

Together we are strong

To increase your turnover permanently and maximise your

profits

1 Be a Lyoness Member (private)Money back with every purchase

2Be a Lyoness Member (company)Minimise your company costs (B2B)

3

5Actively use the Lyoness Customer Loyalty ProgramProfit from international and multisector

Increase the value of your customer loyalty program(Premium package)

4 Be a Lyoness Cashback Card Loyalty MerchantMore sales volume through the shopping community

Sector Company

1.

2.

3.

4.

5.

Every purchase counts!

We, the Lyoness Members, Loyalty Merchants and employees,

together form the basis for the internationally active Lyoness

Child & Family Foundation.

Preserving Life Through Education

The goal of the Lyoness Child & Family Foundation is to

"preserve life through education". We achieve this by helping

people in need gain access to education and training, which

would otherwise not be available to them.

Through word of mouth recommendation and daily shopping,

we are making a difference. Thanks to our Cashback Card

and online shopping with Loyalty Merchants, a fixed portion of

every purchase goes directly towards helping with national and

international aid and training projects.

Note: Further information about the Foundation and its projects

can be found on our website at www.lyonessfoundation.org.

Preserving Life Through Education

Every purchase counts.www.lyonessfoundation.org

Loyalty Merchants with The Cashback Card and Customer Loyalty Program

Long-term and sustainable increase in sales volume

Terminal equipment according to technical demand

(Possibilities: V-Term, H-Term desktop

version or H-Term mobile version)

Merchandising material

(digital picture frames, placards,

brochure stands, stickers etc)

Access to the Lyoness website

Additional benefit through the regular customer registrations

Register customers with the Friendship Flyer and then,

together with your customer, profit from their transnational

and multi-sector spanning shopping.

Higher profits with the Lyoness Members

Price Overview (see attached):

Basic price V-Term inc. POS-material $ 570

100 Business Flyers $ 300(All prices exclusive of Sales Tax)

Contents of an SME Package:

1 x A4 Counter top plexiglas display

1 x A6 Brochure stand

10 x Pens

3 x Double sided stickers 85 x 55 mm

3 x Double sided stickers 145 x 90 mm

1 x Digital picture frame

1 x USB stick (4 GB)

1 x Barcode scanner (V-Term)

2 x A4 "Shopping" placards

2 x A4 "CFF" placards

2 x A3 "Shopping placards"

2 x A3 "CFF" placards

Here you receive money back in your account with Lyoness. We are one of over 150,000 points of acceptance worldwide. More information on the Lyoness Benefi ts can be found at www.lyoness.us

GeprüfterPreisvorteil

MONEY BACK SIMPLYAND CONVENIENTLY

CASHBACK CARD

LYONESS INTERNATIONAL AG Bahnhofstrasse 7, CH-9470 Buchswww.lyoness.com

Lyoness Austria GmbHKärntner Straße 9A-8020 Grazwww.lyoness.at

Belgien BelgiumLyoness Belgium bvbaFountain Plaza, Belgicastraat 71930 Zaventemwww.lyoness.be

Lyoness South East Europe Ltd.Bul. „Nikola Vapzarov“ 35, et. 6office 6, 1000-Sofiawww.lyoness.bg

Lyoness d.o.o.Zagrebačka avenija 104 bHR-10000 Zagrebwww.lyoness.hr

Lyoness Cyprus Ltd.Gorgonon Street 14, Office 302Patsalos Plaza6042 Larnaca-Cypruswww.lyoness.com.cy

Lyoness Czech Prague, s.r.o.Evropská 2591/33e16000 Praha 6www.lyoness.cz

Lyoness France SARLTour Main-Montparnasse33 avenue du Maine, BP 18475755 Paris cedex 15www.lyoness.fr

Lyoness Deutschland GmbHKranhaus Süd, Im Zollhafen 2450678 Kölnwww.lyoness.de

Lyoness Hungary Kft.H-1143 Budapest,Stefánia út 101-103www.lyoness.hu

Lyoness Hellas M.E.P.ELeoforos Thessalonikis 5257019 Peraia – Thessalonikiwww.lyoness.gr

Lyoness Loyalty Ireland Ltd.trading as Lyoness Ireland2nd Floor, 10/11 Exchange PlaceIFSC Dublin 1www.lyoness.ie

Lyoness Italia s.r.l.Via Belvedere, 1537066 Caselle diSommacampagna (VR)www.lyoness.it

UAB „Lyoness Lietuva“Olimpiečių 1Vilnius, LT-09200www.lyoness.lt

Lyoness DOOEL Skopjeblvd. Oktomvriska Revolucija bbHyperium Business Center2nd floor1000 Skopje, Macedoniawww.lyoness.ag

Lyoness Nederland BVBeursplein 37 World Trade Center14e verdieping unit 1468 en 1469,3011 AA Rotterdam, NederlandPostal address: postbus 30043,3001 DA Rotterdamwww.lyoness.nl

Lyoness Poland Sp. z o.o.Ul. Kościuszki 16940-524 Katowicewww.lyoness.pl

Lyoness Portugal Unipessoal Lda.Praça Duque de Saldanha,Edificio 1, 9 D1050-094 Lisboawww.lyoness.pt

SC Lyoness Romania S.R.L.Cal. Floreasca 169 A,Clădirea A-et.3RO-014459, Bucureştiwww.lyoness.ro

Lyoness D.O.O. BeogradMilentija Popovic´a 5 bSRB-11070 Beogradwww.lyoness.rs

Lyoness Slovakia, s.r.o.Ulica Eötvösa 12945 01 Komárnowww.lyoness.sk

Lyoness d.o.o.Žolgarjeva ulica 17SI-2000 Mariborwww.lyoness.si

Lyoness Spain, S.L.Pza. Pablo Ruiz Picasso 1Torre Picasso, Planta 14, Módulo A28020 Madridwww.lyoness.es

Lyoness Sweden ABWenner-Gren Center, vån 5,Sveavägen 166113 46 STOCKHOLMwww.lyoness.se

Lyoness Suisse GmbHHinterbergstrasse 246330 Chamwww.lyoness.ch

Lyoness Kart HizmetleriTic. Ltd. Şti.Maya Akar CenterKat:14 No:55Şişli-İSTANBULwww.lyoness.com.tr

United KingdomLyoness UK Limited105 Piccadilly, London, W1J 7NJwww.lyoness.co.uk

LYONESS MANAGEMENT GMbHKärntnerstraße 9A-8020 Grazwww.lyoness.com

LYONESS DATASERvIcE GMbHKärntnerstraße 9A-8020 Grazwww.lyoness.com

LYONESS ebIZ GMbHKärntnerstraße 7bA-8020 Grazwww.lyoness.com

LYONESS SERvIcE cENTER GMbHSubbelrather Str. 24D-50823 Kölnwww.lyoness.com

Lyoness America Inc.Empire State building, 350 Fifth Ave.27th FloorNew York, NY 10118www.lyoness.us

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Do more with Lyoness!

Lyoness offers undreamed of possibilities, from the word of mouth recommendation of the Lyoness shopping

benefits among your personal friends, to the highly developed Lyoness business concept that supports and ensures

a continuing income. Decide for yourself to what extent you want to benefit from Lyoness! Do you want to be part

of a success story, that could also be your personal success story. The future has already begun!

Lyoness – Everyone benefits!

• The Loyalty Merchant: Increase in turnover and regular customers

• The Customer: Money back with every purchase

• The Members that are interested in business: additional benefits through focused team building

• The Lyoness Child & Family Foundation: Support people in need

Shop together, recommend together, profit together.

Take advantage of the next Lyoness event and learn about your benefits personally.

All dates can be found on our website at www.lyoness.us

Achieve more together!

Your Lyoness Team

Media Proprietor & Publisher:

Lyoness America

Corporate Office

Lyoness America, Inc.

Empire State Building

350 Fifth Avenue, Suite 2710

New York, NY 10118

www.lyoness.us

Your personal contact:

Name:

Telephone:

E-mail:

ID No.:

Stamp:

Together we are strong