The Lowell Sun covers an area that is on a major economic upswing.The Lowell area is home to major corporations, leading universities,excellent local school systems and highly regarded hospitals. It is also thehome of several key historical, sporting and cultural attractions.

The Lowell Sun’s primary market is a fast growing region of revitalized milltowns and New England villages. The region’s rich heritage and localpride offers the promise of continued economic growth and prosperity.

VISIT US ON THE WEB

RETAIL ADVERTISING

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YOUR CITY • YOUR REGION • YOUR WORLD15 Kearney Square • P.O. Box 1477 • Lowell, Massachusetts 01853Telephone: 978-458-7100 • Fax: 978-970-4723 • lowellsun.com

EFFECTIVEOCTOBER 1

2005

Deb Phinney, Vp Advertising 978-970-4760

Amy Davis, Real Estate & Automotive Sales Manager 978-970-4740

Betty Bukala, National Recruitment 978-970-4759

All advertisements over 10” SAU will appear on lowellsun.com for 7days. Advertisements under 8” SAU can be repeated onlowellsun.com for an additional $20.00 for 7 days.

When payment by contract advertiser is overdue, The Sun reservesthe right to cancel the contract and bill the advertiser at the open,non-contract rate for all advertising run under the contract. Ratesmay be revised subject to 30 days notice. All other conditions of thecontract apply.

Repeat Insertion Rates (Net) Combination rates apply for 2nd, 3rdand 4th day insertion as listed in 5b. Day 1 rate becomes theappropriate contract rate. NO OTHER DISCOUNTS APPLY to theseor any other rates when used under the bulk premise. Inches will be100% credited to bulk contract fulfillment but are not applicable forrebate.

5b. Combination RatesSame copy must run all days without changes other than days ordates.2 Day Combination Provided same copy is run within 5 days.

1st day, per column inch.......$40.452nd day, per column inch......$24.25

Sunday, Monday or Tuesday CombinationSunday - first day - open contract rate. Repeat the Sundayadvertisement on the following Monday or Tuesday at third dayrate of $19.25.

3 Day Optional Combination Provided same copy is run three times within 7 calendar days. (Available over 7 days if seventh day is a Saturday).

1st day, per column inch.......$40.452nd day, per column inch. .... $24.253rd day per column inch.......$20.25

4 Day Combination Provided same copy is run four times within 7 calendar days.

1st day, per column inch.......$40.452nd day, per column inch. .... $24.253rd day, per column inch......$20.254th day, per column inch ...... $20.25

Second Impression Ad 60% Off The Open Rate: The same ad,same size will appear elsewhere in the same publication.

5c. Weekly Frequency Contract (Net)6 Weeks 13 Weeks 26 Weeks 52 Weeks

2 inches $38.45 $37.15 $36.20 $35.603 to 6 inches $37.60 $36.20 $35.60 $34.307 to 10 inches $36.70 $35.60 $34.30 $33.45

• Minimum size ad must be used for 6 & 13 consecutive week period.

• Minimum size ad must be used for 24 of a 26 consecutive week period.

• Minimum size ad must be used for 48 of a 52 consecutive week period.

Financial/Multiple Usage Rates: Financial contracts for multipleproduct users are available.(Please consult advertising management.)

5d. Special Pages (Net Rates)Page One - (6 col x 1”)

One time............................................$142.00 per inchOne time per week for 26 weeks. ........ $105.00 per inchOne time per week for 52 weeks ......... $85.00** per inch

Lead Page, Sports, Business or Local* - (6 col x 1” only)One time............................................$95.00 per inchOne time per week for 26 weeks ......... $90.00 per inch

One time per week for 52 weeks ..............$85.00** per inchFour color (if available) ............................ $105.00 additional charge*Local only has other sizes available.**Deduct 2 1/2% for each additional day on 52 week schedule.

Island Positions (Stock Page) & TV ListingPage Per Column Inch Rates: Stock page is available Sundays,Tuesdays, Wednesdays, Thursdays and Fridays. Island positionalso available on classified pages. Minimum size 2 col. x 5” to7.5” or 3 col. x 7.5” to 10”Days Per Week One Time Rate 26 Weeks 52 Weeks

1 $49.30 $43.85 $40.552 $46.00 $40.55 $37.253 $43.00 $38.10 $33.60

Consult Advertising Management for RequirementsPreferred PositionsSuch as Amusements, Sports, Lifestyle, etc.

Extra....................................................30%Combo Rates Available, Extra ...............30%

6. ZONED EDITIONSZoned Advertising on Local News Page is available in theSuburban Edition only.Suburban Edition includes the following towns:

Acton, Ayer, Boxboro, Concord, Groton, Harvard, Littleton, Pepperell, Shirley, Townsend and Westford.

Suburban Open Rate: Available Monday through FridayMinimum size 4 inches ...................$13.25

Suburban Contract Rates:100 inches per year........................$12.70250 inches per year........................$12.45500 inches per year........................$12.201000 inches per year......................$11.902000 inches per year......................$11.55

Lead LocalSuburban Edition............................$45.00Metro Edition..................................$78.75All Editions .....................................$95.00

Any zoned ad can be repeated full run with no copy change within 4 days after original zoned insertion date at the 2nd day rate of $23.10 per inch. Ads may run full run prior to zone by same number of days only if Sunday is day selected.

Political/Legal Zoned Open Rates (For Zoning see Political Rate Card)

Suburban Editions............................$13.23Metro Edition...................................$34.35All Editions......................................$40.45

7. PREPRINTED SUPPLEMENTS a) All inserts will count toward Bulk Contract fulfillment. Credit for

each insert is based on total insert cost divided by individual Bulk Contract Rate to determine inch equivalency.

b) Alternative Delivery Service (ADS) quantities are applicable for in-paper total distribution levels. In paper preprint, contract rates applicable when in paper rate is lower than ADS rate or vice versa. Rate per 1,000 - Daily or Sunday (signed contract required.)

No Contract 3-5x 6-14x 15-25x 26-35x70,000 & over $63.00 $56.00 $54.00 $51.00 $47.0052,000-69,999 $65.00 $58.00 $56.00 $53.00 $49.0035,000-51,999 $68.00 $62.00 $57.00 $55.00 $54.007,500 - 34,999 $71.00 $66.00 $61.00 $59.00 $59.00

36- 47x 48-59x 60-89x 90-119x 120 & over70,000 & over $44.00 $40.00 $38.00 $36.00 $35.0052,000-69,999 $46.00 $41.00 $39.00 $37.00 $36.0035,000-51,999 $50.00 $46.00 $43.00 $42.00 $41.007,500 - 34,999 $51.00 $52.00 $49.00 $46.00 $45.00

Daily and Sunday InsertsPreprints 16 standard/32 tab pages and over are surcharged asfollows: a) 18 standard/36 tab pages.....add $3.75 c.p.m. b) 24 standard/48 tab pages.....add $5.75 c.p.m. c) 30 standard/ 60 tab pages ....add $7.75 c.p.m. d) 36 standard/72 tab pages.... (consult advertisement management)

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• Multiple inserts on the same day from the same advertiser will result in a charge of $31.00 Cost per Thousand (CPM) for the second insert (not applicable to “subsidiaries”). A full rate insert must run for each discounted insert.

• All preprint charges are billed only on total distribution, not on shipping requirements.

• Monthly Earned Discounts DO NOT APPLY.• Single sheet inserts accepted. Must be on 60 lbs. or greater

stock for better results. (See slipsheet rate card for more information).

• Preprinted inserts may be tabloid size (approximately 10.5” x 13.5”) or standard size (approximately 13.5” x 21”) Exceptions must be submitted for approval.

• Confirmed space reservations required, preferably 7 days prior to insertion.

• Must be shipped prepaid to 78 Barnum Road, Devens, MA 01434, not less than 7 days prior to date of insertion. Hours are7:30 am to 4:30 pm Monday through Friday. (Skids required.)

• When using The Sun’s ADS program, inserts should be in house the Monday of the week prior.

• A minimum of 10,000 is required for distribution. Fewer than 10,000 inserts, if accepted, will be charged at the 10,000 rate.

• Minimum of 35,000 or more is required to run an insert on a given day, other than Sunday, if no other insert is scheduled.

• Minimum quantity for distribution on Sunday is 40,000.• Single zip code delivery available for home delivery, single

copy and nonsubscribers program.• Minimum 10,000 CPM charge applies to single zip code for

home delivery and single copy. Minimum 5,000 CPMcharge for nonsubscribers program.

• No inserts accepted for Monday distribution except for the Monday after Thanksgiving.

• Please ship 50,500 for full run distribution for Sunday, 53,000 for daily.

• Quantity inserted and a 2% overage should carry the imprint of “Supplement to The Sun, Lowell, MA” and give day and date.

• Product samples distribution available. (Consult advertising management).

7a.Total Market Coverage (ADS)Alternative Delivery Service To Nonsubscribers: Hand deliveredpreprint distibution to nonsubscribers available in selectedcommunities. This service is available to advertisers whenused in conjunction with either in-paper preprinted inserts orROP ads in The Sun or Sunday Sun.• ADS available for weekend delivery only.• For every insert in ADS, one must run in The Sun.• Only full zip codes are accepted.• A minimum of 5000 in ADS required or on complete zip

code.• ADS portion must be quarter folded when printed.• To avoid duplication, preprints inserted in paper and street

sales, can be eliminated in towns where ADS is used.• See slipsheet rate sheet for printing, pricing and distribution.• The Sun’s ADS is currently available in the following communities:

01876 - Tewksbury 01824 - Chelmsford

01863 - North Chelmsford 01826 - Dracut01821 - Billerica 01862 - North Billerica01879 - Tyngsboro 03076 - Pelham, NH01827 - Dunstable 01886 - Westford01850, 01851, 01852, 01854 - Lowell

Alternate Delivery Rate$48.85 CPM($190.00 CPM if solo delivery.) In-Paper Preprint ContractRates applicable when in-paper rate is lower than ADS orvice versa.

7b. Option 1 - MailWeekend mail available in selected zip codes: Ayer 01452,Groton 01450, Littleton 01460, Pepperell 01463. All mailrates subject to postal increases.

Mail To Nonsubscribers On Weekends*Shared mail (when available)Two pieces in package.............$89.00 CPMThree pieces in package..........$84.00 CPMFour pieces in package............$79.00 CPM

(Maximum weight per insert not to exceed 2.0 oz. at aboveprice. Additional weight charged $4.00 CPM per 1/10 oz.*Non contract rate based on minimum of two pieces shareddelivery; solo deliveries at a rate of $190.00 CPM.Solo mail when shared program not available or for

midweek mailing solo mail (max. weight of 3.30 oz.)$190.00 CPM.Midweek mail package available Thanksgiving week only.Call The Sun management for distribution and rates.*Mail program can only be used with a minimum of20,000 in-paper distribution.*Rates subject to change with postal rate increases.

7c. Preprint Insert/ROP Pick-up Rate25% Discount off the Open or Contract Advertising RateAny page or pages run as part of a preprinted insertappearing in The Sun may be repeated as an ROPadvertisement with a 25% discount within 5 publishing daysfollowing the date of original preprint insertion and subjectto the following terms:

a) The advertisement must be a minimum of 65 inches.b) The items on the ROP advertisement must be picked

up directly from the preprinted insert.c) Addition of addresses and changes of headline are

only changes permissible (i.e., “Sale starts today” to“Sale in progress”).

d) The advertisement must be “camera” ready.e) This rate is available for the first insertion and other

combination rates would apply after this insertion.f) These rates are net. The preprint insert itself is not

subject to this discount. Lineage counts toward bulkcontract fulfillment, but is not rebatable.

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8. COLOR ADVERTISINGDaily Or Sunday: Additional cost over black & white.Minimum size is 21 inches.Per Page

Black & one color, 21” min.............. $250.00 netBlack & two color, 21” min............... $450.00 netBlack & three color, 21” min............ $550.00 netDeduct 20% for camera ready separations and no

changes required. Ads under 21” based upon specific color availability.

Facing Page/Double TruckBlack & one color 105” min............... $450.00 netBlack & two color 105” min............... $800.00 netBlack & three color 105” min............. $975.00 net

Volume Color Contract10 or more color ads ........................ 10% discount25 or more color ads ........................ 20% discount50 or more color ads ........................ 25% discount100 or more color ads ...................... 30% discount

9. SPECIAL SERVICES • Artists are available to help with specific layouts and art. • Co-op Advertising Specialist on staff. • Demographic information pertinent to this marketplace

available on request.

Photographs: A charge of $40.00 will be made for the firstphoto taken and $25.00 for each subsequent photo foradvertising.

10. SPECIAL DAYS/PAGES/FEATURESThe Sun carries comprehensive National, International, State,Regional and Local News Daily & Sunday.

Sunday FeaturesTravel Color Comics Arts & EntertainmentLifestyle Automotive SportsEducation Help Wanted On Screen MagazineBusiness Real Estate ForumKids Page USA Weekend

Daily FeaturesSports Lifestyle

Business TV ListingsMonday................................Computer PageWednesday...........................Food/FinancialThursday...............................“Steppin’ Out”Saturday ...............................Dining Out/Religion PagesSunday & Thursday................The Meeting PlaceSpecial/Pages and Sections....Call for Promotion Calendar

or check lowellsun.com11. ROP DEPTH REQUIREMENTSMinimum size advertisement accepted as 1 col. x 1” deep. Alladvertisements must measure at least one inch in depth foreach additional column crossed. ROP advertising occupyingmore than 19 inches in any column pays full column rates.

12. CONTRACT AND COPY REGULATIONS• Editorial Page advertising not sold.• All advertisements similar to editorial style must be

marked “advertisement”• Publisher’s Option: The Sun reserves the right to reject

any advertising.

• Composition Rights: The composition of the advertisingpurchased shall not be reproduced by camera processfor use in other publications. Composition by The Sunshall be its property. This limitation in no way affects theright of another publication to set its own type from anyadvertising.

• Tabloids set up and printed by us on regular press runacceptable, Daily or Sunday. Eight page minimumrequired. Center spread equal to 126 column inches.

• Advertising Taxes: Should any State, Federal, Municipal,or other taxes be imposed on newspaper adverising, theadvertiser agrees to assume and relieve the newspaperof the responsibility and/or liability for the payment ofany and all such taxes.

• Sideways advertising will only be accepted if full columndepth. Upside Down advertising is not accepted. Stripads accepted providing they are a minimum of 6columns wide by 2 inches in depth.

13. DEADLINESFor Monday..................4pm ThursdayFor Tuesday...................4pm FridayFor Wednesday.............4pm FridayFor Thursday.................4pm MondayFor Friday.....................4pm TuesdayFor Saturday.................4pm WednesdayFor Sunday Focus Section 12 noon TuesdayFor Sunday ...................4pm WednesdayTV Week.......................10 days prior to Sunday publicationSecond Front.................12 noon the day before publication

Sunday Travel/Lifestyle/Education 5pm Tuesday.Proof deadlines 24 hours in advance of publisheddeadline, see above.

14. MECHANICAL REQUIREMENTSPreferred materials for the reproduction of color, black andwhite, full or partial page copy: (In order of preference).Electronic Camera Ready Copy - 85 line screen is accepted.Advertising can be submitted electronically atadroom@lowellsun.com or the FAST CHANNEL, ADSENDor AD DIRECT system.

Column Widths: Inches: Column Widths: Inches:1 column...............1.8 4 column............7.72 column...............3.8 5 column............9.73 column...............5.8 6 column..........11.6

Single Page Dimensions 6 columns wide x 21 inches deep. Total page inches = 126”

Double Truck (2 facing pages plus gutter)24.125 wide x 21 inches deep.Double truck with color, 24 hour advanced deadline.Sold and measured as 12 2/3 columns or 266 inches.Full column charge above 18”.Scotch Double Truck is acceptable. Minimum 266”.

Tabloid Section Measurements1 column...........1.8” 4 columns ........................7.7”2 columns.........3.8” 5 columns ........................9.7”3 columns.........5.8” Page width...............5 columnsPage depth......11.6” Full depth charge above... 9.5”

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15. SPECIAL CLASSIFICATION RATESPublic Notices$3.65 Per line $36.50 per inch (9 col. format, approximately9 lines per inch.)

St. Jude’s, Church Ads for ServicesPer column inch $30.502 pt. black border maximum allowed

In Memoriams, Card of Thanks, and Mass Notices$39.85 per column inch plus $15.00 photo charge.Funeral Notices$5.00 per line plus $15.00 if photo used. Funeral home mayinclude logo at $5.00 per line charge.

Public Service Rate: A 15% discount off the open or applicablecontract rate, including zoned editions, for local advertisingwill be given when the copy is placed by a recognized and/oraccredited religious or public service organization. The copymust be directed toward public service or for charitablepurposes. The Sun does not offer a nonprofit rate. The Sunreserves the right to refuse to apply public service rates foradvertising that does not, in its opinion, fall within the intent ofthis policy. Eligible institutions are invited to obtain additionalinformation from The Sun Advertising Management. This ratewill not apply for Religious advertising which is nonreligious innature, such as Las Vegas Nights, rummage sales, ticketselling, etc., or church advertising that is essentially political,that is intended to influence public opinion on issues orbusinesses generated for profit.

16. CLASSIFIED RATESSee Classified Rate Card

17. COLOR COMICSSunday Color Comics

Page...........................$4,400.00 netThree-Fourths..............$3,302.00 netTwo-Thirds .................. $3,082.00 netHalf............................$2,415.00 netThird ..........................$1,759.00 netOne Fourth Page.........$1,544.00 netSixth...........................$1,097.00 net

Spadeas and press run inserts accepted. (Consult advertisingmanagement for more information.)Printed page 6 col. x 20”. Deadline 5 weeks prior topublication date. Advertisers must supply camera ready copy(separation complete) on multicolor ads. (Prices do notinclude color charges). Advertiser must supply color proofs.Send material direct to MediaNews Printing, 78 Barnum Rd.,Devens, MA, 01432. Attn: Bill Newbegin.

18. CO-OP ADVERTISINGThe Sun and ReCas join together to make Co-op Advertisingeasy. Get back some of your hard earned money by utilizingyour co-op funds. (Call our Co-op Department for details at978-970-4761.)

19. CIRCULATIONMail subscription price per copy, Daily 80¢, Sunday $2.70,Daily $249.60 a year, Sunday $140.40 a year. Daily$124.80 for 6 months, Sunday $70.20 for 6 months in N.E.Varies outside continental U.S. Current daily circulationapproximately 50,500 and Sunday circulation isapproximately 53,000; subject to ABC audit.

20. AD IMPACT PROGRAMAd Size: 2 x 2-One Year

Frequency.................. Inch Rate Exposures Per Year*4 Per Week................$15.00 Over 24 Million!3 Per Week................$17.00 Over 18 Million!

Ad Size: 2 x 3-One Year4 Per Week................$13.00 Over 24 Million!3 Per Week................$15.00 Over 18 Million!

*Exposures are calculated by multiplying the number oftimes your ad is purchased times the circulation of The Suntimes the average number of newspaper readers perhousehold.

21. ONSCREEN MAGAZINE

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ONSCREENMAGAZINE

The Sun’s Weekly Sunday TV Magazine

Advertising Rates

Lowell Sun........................26 Week Contract — $23.00 pci52 Week Contract — $21.00 pci

Lowell Sunplus Fitchburg, Sentinel....26 Week Contract — $32.00 pci& Enterprise 52 Week Contract — $28.00 pci

Color Inside......26 Week Contract — $105.00 per insertion52 Week Contract — $80.00 per insertion

Front Page Strip(Runs in both Lowell & Fitchburg)

26 Week Contract — $525.00 per insertion52 Week Contract — $425.00 per insertion

Daily TV Guide (Mon. - Sat.) ........6 x 1 — $135.00 per day6 x 2 — $209.00 per day

22. COUPON RATES$195.00 per 6 time package with Internet coupon for 8weeks.BONUS (with six time package). You can repeat ad anytimeduring the 6 week period at $125.00 per insertion (NOCOPY CHANGE).

J U LY 4 - 1 0 , 2 0 0 4

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