your branding resolutions for 2014
DESCRIPTION
Want to know what your brand needs to stand out in 2014? Use these resolutions to unleash your brand's competitive edge this year, and achieve outstanding results for your business.TRANSCRIPT
Brand You in 2014
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Whether or not you believe it, you already have a brand.
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The truth is, !each and every one of us !
already has a brand.
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With social media, our brand has become more personal !
and easier to define and shape !than ever before.
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So… what exactly is a brand?
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A brand is…
How you market yourself and your value to others
What sets you apart in the minds of your customers
Your USP and your compe==ve edge
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People follow brands !for what they believe in !
and why they exist.
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Your brand story !is how your customers decide !
if they like you, !if they trust you, !
and if what you offer !is worth their time.
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Because time and attention are commodities now…
Which means you can’t buy your customers’ attention anymore.
You have to earn it.
All strong brands are based in what is…!
True
Genuine
Authen=c
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“Be YOU!”
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Does…!!
Your Self-Perception != !
How Your Audience !Perceives You!
!?
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Branding is not an easy process. !
!It will involve a lot of soul-searching.
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But if you invest the time in !building the foundation of your brand, !
it becomes your road map!to direct and identify !
every aspect of your business.
Brand You Resolutions for 2014
1. Find Your Story, Then Tell It
2. Know Your Audience
3. Use Visuals
4. Be Social
5. Now, Really Be Social
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To establish your brand, find a compelling way to convey the story of your why.
1. Find Your Story, Then Tell It
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Your story is how you stand out from the crowd, how you earn aQen=on and trust, and how you answer the ques=on, “Why should I care?”
1. Find Your Story, Then Tell It
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Your vision +
Your values +
Your purpose =
Your STORY
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1. Find Your Story, Then Tell It
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1. Find Your Story, Then Tell It
What’s your superpower?
What are the values that you live by?
What do others praise you for most frequently? What exper=se do they rely on you for?
What adjec=ves do people use to describe you?
What are your true passions?
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1. Find Your Story, Then Tell It
Once you find your story, !find a way to tell it !
authentically and consistently.
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1. Find Your Story, Then Tell It
Consistency will reinforce !your brand’s unique identity !
in the minds of your customers.
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2. Know Your Audience
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2. Know Your Audience
No maQer how compelling your message is, it will mean nothing without the right audience.
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2. Know Your Audience
First define your story. Then define your tribe.
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2. Know Your Audience
What do you want to be known for?
What business are you in? (The more specific your niche, the beQer.)
What value will you offer your tribe?
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2. Know Your Audience
If you’re talking to everybody, you’re talking to nobody.
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3. Use Visuals
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3. Use Visuals
A strong, cohesive visual iden=ty reinforces your brand values. It encourages trust and reliability in your brand.
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3. Use Visuals
Design elements like logos, photos, and videos are usually the first point of contact your customers have with your brand. So make them look professional!
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3. Use Visuals
Your visual iden=ty on social media should also be consistent with your brand story.
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3. Use Visuals
Before you use visuals, ask yourself… “Is this consistent with the values,
vision, and purpose I have for my business?”
“Does it add value to my brand?”
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3. Use Visuals
The Internet loves images. Go for ones that are high-‐quality, eye-‐catching, and consistent with your brand story.
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3. Use Visuals
On social media, use text updates and compelling visuals together whenever possible.
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4. Be Social
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4. Be Social
Today, social media is the best plaborm you have to tell your brand story.
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4. Be Social
Use social media to meaningfully engage with others, customers and friends alike. It’s a chance for you (and your brand) to show your human side.
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4. Be Social
Social media is about genuine interac=on and cul=va=ng rela=onships with others online.
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4. Be Social
So no matter what social media platform you decide to use,
strive to create value for others.
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5. Now, Really Be Social
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5. Now, Really Be Social
The story that you tell online should accurately reflect what you are doing offline.
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5. Now, Really Be Social
Build on what your brand stands for. Then represent it by ac=vely par=cipa=ng and contribu=ng in your local community.
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5. Now, Really Be Social
You want to be sure you are consistently represen=ng the values of your brand in everything that you touch.
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5. Now, Really Be Social
Align what you say online with what your brand delivers !
in real life.
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So how do you brand YOU in 2014?
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It all starts with !finding your story!
and learning how to tell it.
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And if you are feeling a little overwhelmed by it all…
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