your 2014 marketing partnership with one of america’s...

The POWER of Local Radio

Your 2014 Marketing Partnership with One of America’s Newest and Most Unique Radio Stations The WLML Legends Leaders Circle Benefits Package …

A Great Opportunity for Advertisers Serving Palm Beach County Advertisers to Partner with Legends 100.3 FM!

Legends Radio Reaches Educated, Affluent,

and Active Adults in Palm Beach County and Beyond

Legendary Radio for Palm Beach County

The New Legends 100.3 FM is ready to bring the

greatest music ever recorded — from Frank Sinatra and

Ella Fitzgerald to Michael Bublé and Harry Connick Jr.

— to Palm Beach County.

We’re serving the music that is the soundtrack to

generations of Americans on a full-powered FM radio

station reaching listeners in one of America’s most

unique marketplaces.

… We’re ready to deliver the best music ever recorded to an affluent,

educated, and active Southern Florida audience!

… And we’re ready to deliver that audience to advertisers!

As with any investment opportunity, the

best time to invest is early !!!


What is The Legends Leaders Circle?

Introducing a marketing partnership package that will deliver results and drive a unique audience into your business.

How? • Radio Commercials • Effective Sponsorships

• Customized Promotional Opportunities • Meaningful Community Involvement

• Online Exposure • Sponsorship Entitlements

• And More!

What's the station all about?

Legends 100.3 FM is a brand-new, full-powered radio station serving the Palm Beach County

area. What sets WLML apart from so many other radio stations in America is the music

programming — a wonderful blend of American ‘Standards’ bringing the sound of the iconic

artists who developed the music over generations to more contemporary artists who have re-

recorded many of the masterpieces.

Your business now has a station that targets the people you want to reach … adults with the

greatest buying power.

Why invest now?

We’re rewarding advertisers who see the value of our audience and are ready to reach them

from the earliest days of our broadcast!


Legendary Music ...

The only radio station presenting the best music ever recorded — the audience will

hear a unique blend of music that will keep them listening for longer periods than

most stations!

Partial Artist Roster ...

Frank Sinatra - Natalie Cole - Rod Stewart - Norah Jones - Johnny Mathis

Billy Eckstine - Michael Bublé - Nat King Cole - Harry Connick, Jr.

Ann Hampton Callaway - Peggy Lee - Benny Goodman - Bobby Darin

Cab Calloway - Carmen McRae - Cole Porter - Diana Krall - Doris Day

Dean Martin - Ella Fitzgerald - Jack Jones - Keely Smith - Lena Horne

Louis Armstrong - Mel Torme - Rosemary Clooney - Steve Tyrell

Steve Lawrence & Eydie Gormé - Tony Bennett - Sammy Davis, Jr.

Vic Damone

… Every day!


Serving a market that is totally ‘tuned-in’ to our programming …

WLML is ready to serve one of the most upwardly-mobile audiences in America the music of The

Great American Songbook!

· Legends 100.3 will reach the one of the wealthiest communities in the United States.

· Legends 100.3 will reach listeners who rank #1 in Florida for disposable income.

· Legends 100.3 is committed to strong community support, involving listeners in Palm Beach County.

Areas shaded dark blue represent the highest concentration of people inclined to enjoy Legends 100.3 … WLML Reaches them in one of the most affluent areas of America!


From radio-locator.com ….

… The Southern Florida Radio Spectrum

… Subtracting translators and college stations, the total is about 63.

At A Glance ...

Of the 63:

Station # of Historic Format Stations Demographic

Spanish, Ethnic, Regional 18 (Various)

Top 40, Hip Hop, Hot AC, Dance, Urban 11 (12-49)

News, Talk, Business 8 (35-49, M)

Sports 7 (25-54, M)

Oldies, Classic Rock, "Nostalgia" 7 (25-59)

Religious, Christian 5 (18-49)

Adult Contemporary, Light 4 (25-54, F)

Country 3 (18-49)

- About 40 stations with viable signals in the Palm Beach area

The Legends 100.3 Audience is almost totally

underserved by any other commercial radio

station in Southern Florida!


WLML Program Hosts ...

Jill & Rich Switzer … “The Legends Morning Lounge”

Jill & Rich have been keeping the sounds of The Great American Songbook alive in Palm Beach County

for years as performers at the area’s most iconic, high-profile entertainment venues as the driving

force of The Switzer Trio.

Join Jill & Rich as they present the greatest music ever recorded along with traffic updates, news,

weather, community updates and much more!

Walt Pinto … Program Director, Mid-day Host

As Program Director, Walt will personally select every song that is featured on Legends 100.3

FM and he’ll also serve as our mid-day Program Host.

His easygoing style and understanding of the music ensure that his commitment to the

philosophy that “the music is the star of WLML” will make listening to the station a big part of

what makes Palm Beach County such a great place to be.

Lorna O’Connell … Afternoon Program Host

For years you’ve heard Lorna on the air at major Southern Florida radio stations delivering the

news, traffic and even co-hosting highly-rated morning shows. Her personal commitment to

the community has made her a familiar face from TV appearances on The Jerry Lewis MDA

Telethon to on-air fund raisers for Cystic Fibrosis, St. Jude’s Children’s Hospital and others.

She has always been active at community, charitable and corporate events in the area.

Lorna certainly loves the Palm Beach County community and, when combined with her

appreciation for the music of The Great American Songbook, she will make afternoons on The

New Legends 100.3 FM a great part of your day.


WLML Program Hosts ...

Dick Robinson … WLML-FM Founder, Chairman & Early Evening Host

It may come as a surprise to Palm Beach County residents who know Dick locally from his

charitable work and as host of a weekly radio and TV program on WXEL TV (PBS) that Dick has

been blazing a trail as a broadcast legend for decades.

Dick is Founder/Chairman of the non-profit organization The Society for the Preservation of the

Great American Songbook and brings an unparalleled knowledge of the music and the artists.

Hear Dick Robinson evenings from 6 - 8 pm Mondays through Saturdays and his nationally

syndicated “American Standards by the Sea” Saturdays 6 - 8 pm and Sundays 10 am - noon.


Legends 100.3 FM will inform, influence, and motivate our audience

into action.

And ...

As with any business

opportunity, there are rewards

for those who invest early!


Introducing an investment package with benefits for investing in

Legends 100.3 FM at the earliest opportunity …

The WLML Legends Leaders Circle

Benefit Value

· 600 prime-time commercial announcements throughout the year $30,000

· 600 billboard sponsorship announcements throughout the year $15,000

· 600 streaming commercial announcements throughout the year $3,000

· 4 day/3 night all inclusive cruise or getaway for 2 at a 5 star hotel $2,500

· Dinner for 4 and an evening of Entertainment with Jill & Rich Switzer $400

· 4 tickets to an epic show or concert performance with chauffeured limousine $900

· 4 tickets to an Exclusive Invitation Only Legends Leader VIP event $400

Total Annual Commitment: $25,000 Total Value: $52,200

Commercials must be utilized by December 31, 2014, and may not be carried over into subsequent years.





Benefit Value




· 2 tickets to an epic show or concert performance with chauffeured limousine $700

· A Round of Golf or Spa Day for 2 $600

· Dinner for 2 and an evening of Entertainment with Jill & Rich Switzer $200









Benefit Value




· 2 tickets to an epic show or concert performance $200




As a WLML Legends Leaders Circle Advertiser

you’ll be reaching educated, affluent, and active

adults in Palm Beach County and Beyond!

And your rewards from partnering with WLML early will make

Legend 100.3 FM among your best marketing investments ever!

Thank you for your confidence.

The

Looking at Census data ….

… there seems little need to dwell on the virtues of Southern Florida

for the marketing of healthcare services __________________________________________________________________

Looking at the Marketing Target ….

… Floridians, Palm Beach Country Residents __________________________________________________________________

Since we are representing a radio station that, as of yet, to broadcast, we’ll share

the basis of our philosophy ...

It is our primary assumption that our otherwise underserved audience will embrace our music

by the Legends of The Great American Songbook and relate to the engaging, intelligent,

Program Hosts.

Assumption: By programming to a 45+/55+ audience in Palm Beach County, we’ll be reaching

Palm Beach County Residents.

Audience demographics for Palm Beach County residents are readily available …

Our Philosophy

- WLML will be more than a radio station to be sampled and enjoyed … our goal is to

become a “quality of life” everyday resource to our listeners.

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