young women and mobiles in inner-city india: defining and measuring empowerment
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Young women and mobiles in inner-city India: Defining and measuring empowerment. Meg Young Oct. 3, 2013. Background. BA Cultural Anthropology MS in Information with focus on ICTD Research experience in Detroit, Brazil, India. Research Question. - PowerPoint PPT PresentationTRANSCRIPT
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Young women and mobiles in inner-city India:
Defining and measuring empowerment
Meg YoungOct. 3, 2013
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Background
•BA Cultural Anthropology
•MS in Information with focus on ICTD
•Research experience in Detroit, Brazil, India
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Research Question
•How are young, low-SES women using mobiles and the internet?
•How do we define impact beyond economic indicators?
•What are offline impacts of online use?
•Are ICTs ‘empowering?’
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Past work: Mobile Facebook in low-resource areas of Hyderabad and
Chennai
1. fieldwork
3. online
2. hardware
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Lessons learned: important to users
•metaphor of addiction
•spending on data
•‘time-pass’
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Lessons learned: non-instrumental use
•self expression
•making faraway friends
•dating
•response to offline social structure
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Lessons learned: gender gap
• few female respondents
• fake profiles
• 37% less likely to own a phone in South Asia (GSMA)
•Women making >$75 a month, 26% have mobiles
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Proposed work: women and mobile use
1.recruit low-SES young women and families for preliminary surveys
2.interview mobile owners on use
3.informed consent observation of online activity
4.follow-up with original respondents
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Theory on non-instrumental use
•play as empowering: capabilities approach, e.g. “Development as Freedom”
•role of information production by users: Donner forthcoming, Robins 2002
•at the same time, amplification theory would argue that non-instrumental use decreases empowerment
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Related work on young women & mobiles
•Offline impacts of online activity:
- Riyadh, Jeddha, Madinah: Al-Sagaddaf 2004
•Online dating:
- Kolkata: Chakraborty 2012
- Cape Town: Bosch 2010
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Conclusion
•Opportunity: 76% of untapped mobile market is female
•Goal: inclusive idea of ‘ICT impact’
•Long term: Could ICTs be a lever to promote forms of gender equality?