You’re a Shining Star:Welcome to the 2020-2021Girl Scout Membership YearAugust 25, 2020

You’re aShining Star

• Molly T. Fuller• Treat Yourself Fall Product

Program Training• Retail Shop Showcase• MyGS• New & Exciting Programming• Prize Drawings

CEO Remarks

Molly T. Fuller

• Aug. 25You’re a Shining Star: Welcome to the 2020-2021 Membership Year

• Sept. 1Stars are Born in the Girl Scout Leadership Experience

• Sept. 15A Constellation of Opportunities

• Sept. 22Our North Star: Outdoor Progression

• Sept. 29Aim for the Stars with STEM

Membership Year 2019-2020• 10,239 girls with

4,900 adults

• Early-bird campaign6% ahead of last year

Girl Scouts at Home:• Patch programming• Live Facebook events• Five weeks of daily activities• Salamander’s Summer

Adventures

Upcoming:• Virtual and in-person

recruitment

• Service unit team supportand position training

• Expansive programming

Diversity, equityand inclusion are at the core of Girl Scouts.

Treat Yourself 2020 Fall Product Program Training

Thank You• We appreciate your time, energy and efforts.• You make the Product Program a success!• You help girls learn and develop skills that last a

lifetime.

• We are excited to kick off this new Girl Scout year with you and look forward to bravely sharing our strengths.

You are providing girls with life-changing experiences by trusting your strengths

You are directly impacting the future of girls by

Facilitating the largest girl-led entrepreneurial

program in the world

Helping girls earning funds to support girl-led adventures and

service opportunities locally, nationally and globally

Providing girls the opportunity to share their skills to make the world a

better place

Bravely be you!

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Three-toed pygmy slothFound living on Isla Escudo de Veraguas off the coast of PanamaIt is the smallest of the three-toed sloths and was only recognized as a species in 2001Habitat destruction is the largest threat to the speciesSloths can swimA unique species of green algae is found on the fur and is considered symbiotic, providing camouflage without harming their healthPopulation

Girl Rewards and Patches

Girl Rewards and Patches

In-person Nut and Candy Items

Delicious selection

High quality

Excellent value

Great variety

Vintage uniform tin

Perfect for gifts

Care to Share

16

• Girls choose an adventure for their avatar: kayak with swimming sloths or relax on a hammock with a sloth and her baby

• Earned by sending 15+ emails and combined sales of $275

• Patches are shipped directly to girls

• Leaders receive patch with $1,000 combined sales

Personalized Patches

Magazines, Nuts and

Chocolates

12 PERCENT OF TOTAL COST OF ITEM

(15 PERCENT FOR OLDER GIRL OPT-OUT

TROOPS)

Simplified troop proceeds

In-Person Nut/Chocolate Items

Online Nut/Chocolate Items and Magazines

Two ways to participate

Enabling the girl experience

Volunteer level access

o Volunteers receive email invitation to M2OS before the start of the Treat Yourself Fall Product Program

o Click link embedded in email to setup password

o After login, volunteers can return to council’s M2OS landing page

Welcome to your campaign

• Watch troop training video

• Create your troop leader avatar

• Within M2OS, launch parent/guardian email blasts announcing troop participation in the Treat Yourself Fall Product Program

• Manage nut card orders (after girl entry for any girls who didn’t enter their own paper orders)

• View reports

The Parent/Guardian Email Blast has a 72%

open rate - the EASIEST way to get

your girls to participate online!

Get started

o Troop leaders can launch an email directly to parents with a link and instructions on how to participate

o Parent email addresses will be uploaded by council

o Volunteers can edit or enter any missing parent/guardian emails

Parent/guardian email blast

All program management tools in one site

Troop campaign headquarters

Messaging Through M2OS

It’s easy to contact specific participants, troops and supporters

• Troop to Girl: Announcement, Registered but not Launched, Thank You

• Service Unit to Troop: Everyone, Only those not Logged In, Only those Logged in

To enter in-person nut order card items:

• Select the Girl Scout’s name to edit her orders

• Click “+Add Girl Scout” to add orders for any girls missing from the list

• Message girls directly with questions about items entered

Entering In-Person Items

• Rewards are automatically calculated for girls

• To view rewards, choose the Rewards link from the Troop Dashboard

• If girls didn’t make choices, volunteers can make reward selections for them

• Detailed reports of earned rewards available under Reports link or through the Delivery Tickets link

Girl Rewards

View troop financial information at a glance including:

Gross sales

Total paid online by customers

Total proceeds earned

Balance due council

Girl payments (if entered by troop)

Troop Banking and Payments

• Click the Reports link from the Troop Dashboard to view total sales or sales by product category

• Click a girl name to view the specific details of individual girls

• Link on dashboard Troop Summary/Amount Due Report

Reports

Troop LeaderEarned by achieving $1,000 in total Troop sales

Service Unit Product Program ManagerEarned for $1 in total Service Unit sales

Me2® Volunteer Patch

Create a virtual likeness!

Creating avatars makes participating fun and gets results with patented Girl Scout platform

Girl Online Experience

Girls log in as a first-time participant or as a returning user from last year

Spanish experience available

Getting started

o ZIP code validation ensuring girl in correct council

o Participant information and secure password setup

o Troop number selection or “I don’t know/see my Troop#/Group#”

o Participant can edit nickname

o Answer questions about girl goals and what Girl Scouting means to her

Registering an Account

• Girl designs her own likeness with more than 3 billion avatar feature combinations

• New feature choices for fall 2020

Avatar

Create Avatar and Record Voice

Girls can upload a photo or a video that can be shared on their online storefront

Girls who upload photos and/or videos sell more to reach their goals Send 15 emails and sell

Personalized Campaign

• Girls share their online storefront link with family and friends by sending emails or sharing on social media

• 27% of online sales come from social media

• Girls also have business cards preprinted with their storefront code

• Take a picture of the business card and text family and friends

• Easier for returning girls with customer email addresses saved year after year

• Option to include last name so friends and family know who is sending the email

• Simplicity of one-click renewals for customers previously purchasing magazines

Promoting Her Campaign

• Girl chooses name, nickname or initials for her patch

• Girl makes selection between two patch backgrounds

• Opportunity to provide mailing address after login

• Personalized patches ship directly to girls as earned throughout the program

Personalized Patch Shipping

Navigation tools for all aspects of the program

Emails/Social Media

Printable business cards with girl’s online store code

Manage paper orders (nut card sales entry)

Rewards earned and actions need to receive rewards

Reports

Girl’s Campaign Headquarters

• Girls can earn virtual rewards for their avatars by completing actions within M2OS

• Girls revisit their room an average of four times during the program

• View virtual rewards earned and troop photo

Avatar’s Room

• 2020-21 Fall Product and Girl Scout Cookie Crossover Patch

• As Girl Scouts, girls work to create change and to become dynamic leaders

• To earn this crossover patch, girls must:• Participate in the 2020 Fall Product

Program by creating an avatar and sending 15+ emails

• Sell 275+ packages of cookies during the 2021 Cookie Program

2020-21 Fall and Cookie Patch

Family and friends receive emails with links to shop for magazines and nuts/chocolates and can hear the special message recorded by their favorite Girl Scout

Customer Emails

Magazine selections include all Time Inc. titles,

Reader’s Digest and subscription

kits for kids

Online Storefronts

o Customers have the option to choose girl delivered or direct ship

o Customers pay for all products online at the time of checkout

Online Nuts/Chocolate

Entering In-Person Nut Order Card Items

• Parents/girls enter the total of each item using the nut order card into the M2OS system prior to the end of the program

• Nut order card totals will be tabulated and added to all online sales totals in reports

• All in-person nut orders must be entered into M2OS system to be processed

Entering Items

o Reports broken out by sales categories

o View all girl delivered items sold online by customer to see which products to deliver

o Report emailed to parents at end of program

Reports

• Remind troops to log in to M2OS, watch training video and create their avatar

• Encourage troops to send the Parent/Guardian launch email to participants

• Girls set up their own campaign on M2OS, so troop leaders don’t need to

• Money collected online and items automatically added for the girls

• Girls simply deliver the items

What’s Next?

• Treat Yourself Fall Product Program begins Sept. 12 • In-person girl order taking, and girl delivered online order

taking ends Oct. 6

• Last day for parents to enter paper orders in M2OS is Oct. 6 • Last day for troops to enter orders in M2OS for girls is Oct. 7 • Service unit nut deliveries are Oct. 22-30 • Online orders for direct ship nuts and magazines end Nov. 12• ACH occurs Nov. 12

Important Dates

o M2’s Customer Care team is cross-trained to handle tech support, volunteer/participant and customer inquiries

o 100% customer satisfaction guarantee

gshelper@comgirlscouts.org

Customer Care

Additional support for GSCV volunteersat the start of a new Girl Scoutmembership year

New Cadette, Senior & Ambassador Uniform

New Apparel:

My GS

My GS • Troop Renewal• Dots on map• Final review

New program events and activities

Sneak Peek at the New Badges

• Entrepreneur• STEM Career Exploration• Automotive Engineer• Civics

Current RealitiesCOVID-19 has given usan opportunity to reimagine how best to engage girls.

Quick Response in April

Launch Of Patch Programs: 1,125+

Girl Power Can’t BeQuarantined

2020 Lockdown

Virtual Summer: 600+ girls

Salamander’s Summer Adventures Almond’s Adventures for CadettesSenior and Ambassador Leadership Series

Facebook Opportunities: 8,000+ individual views

Step-by-Step With SalamanderVirtual CampfiresStories From Juliette's Garden

What Comes Next?

Engaging girls:• Online• Self guided• In person

Online offerings

• Large-Scale Virtual Events

• Virtual Patch Program Activities

• Senior and Ambassador Life Skills Series

• Highest Awards Training

• Step-by-Step With Salamander

Self Guided

Moments in the Movement: Girl Scouts in Motion subscription boxes

Badge Video Library

In Person

• Small scale in-person programming at Camp Pamunkey Ridge

• All recommended safety precautions followed

• Reduced numbers• Focus on outdoor activities

How do we sign up?

Program events and activities will be open for registration starting Sept. 9 on COMAR

Digital publication coming this week in S'more News and on our website; print version coming soon

Be sure to register for the four remaining segments of our Five-Star Leadership Circle:

• Sept. 1Stars are Born in the Girl Scout Leadership Experience

• Sept. 15A Constellation of Opportunities

• Sept. 22Our North Star: Outdoor Progression

• Sept. 29Aim for the Stars with STEM

Thank You

• We appreciate your time, energy and efforts.• You make the Treat Yourself Fall Product Program

a success!

• You help girls learn and develop skills that last a lifetime.

Prize Drawings

One lucky participant will win a troop meeting led by our program department just for your troop

One lucky participant will win a $175 gift card to Great Wolf Lodge

www.comgirlscouts.orggshelper@comgirlscouts.org804-746-0590

You’re a Shining Star:�Welcome to the 2020-2021�Girl Scout Membership Year�August 25, 2020You’re a�Shining Star�Slide Number 3Slide Number 4Slide Number 5Membership Year 2019-2020Girl Scouts at Home:Upcoming:Diversity, equity�and inclusion �are at the core �of Girl Scouts.Slide Number 10Thank YouBravely be you!Three-toed pygmy slothGirl Rewards and PatchesGirl Rewards and PatchesIn-person Nut �and Candy ItemsSlide Number 17Simplified troop proceeds�In-Person Nut/Chocolate Items��Online Nut/Chocolate �Items and Magazines��Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Messaging Through M2OSSlide Number 26Slide Number 27Troop Banking and PaymentsSlide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48Additional support �for GSCV volunteers�at the start of �a new Girl Scout�membership yearNew Cadette, Senior �& Ambassador UniformNew Apparel: My GSMy GSNew program events and activitiesSneak Peek �at the �New BadgesCurrent RealitiesQuick Response in April What Comes Next?Online offeringsSelf Guided ��In Person How do we sign up?Slide Number 63Thank YouPrize Drawingswww.comgirlscouts.org�gshelper@comgirlscouts.org�804-746-0590