hearst submission shining star - wmor - sof
TRANSCRIPT
MOR’S Summer of Fun is a multi-platform campaign that is designed to be an engaging and entertaining campaign that embraces the spirit of summertime.In 2016 MOR:
• Created a fun and engaging on-air campaign that included Team MOR, and the MOR dance team.• Engaged more Summer of Fun sponsors than ever before.• Executed multiple sweepstakes featuring prizing that included theme park tickets, concert and sporting event tickets, electronics, and more!• Executed a multi-platform partnership with convenience store chain Circle K and had presence all summer long in all nearly 400 locations
around the Tampa Bay area.• Introduced the MOR Summer of Fun Polar Cup featuring MOR program characters and Team MOR members.• Executed a 3rd party promotion with Bud Lite Lime, which included social media promotion that included Instagram as the platform, and
featured an in-store MOR-Bud Lite POP that was placed in all Circle K locations in Tampa Bay.• We partnered with movie marketing companies to engage special movies screenings and promotions surrounding summer blockbuster
releases. MOR’s Summer of Fun ran from Memorial Day to Labor Day and included branding across the MOR on-air look. MOR’s Summer of Fun continues to be a staple in our overall marketing scheme, as we look to evolve and elevate it every year.
MOR’s Summer of Funhttps://youtu.be/137TK24u1pA
MOR’s Polar Pop Cup offerhttps://youtu.be/SPDAT89Dz24
MOR presents Bud Light Lime Selfie Sweepstakeshttps://youtu.be/WAPC2WVdXoo
MOR presents Bob Evanshttps://youtu.be/fst_rp37OGY
MOR presents Crayola Experience Orlando https://youtu.be/xvFLrlRlAcI
MOR presents SOF Fantastic Sams https://youtu.be/EbtRogzGV9U
SOF - Team MOR - Mary IDhttps://youtu.be/fst_rp37OGY
SOF - Team MOR - Jason IDhttps://youtu.be/xvFLrlRlAcI
SOF - Team MOR - Alina IDhttps://youtu.be/01tuO1PgeEE
All social posting is shared through Instagram, Facebook and Twitter
Ran a minimum of 2 times a week, here are just a chosen few examples.
Here are two examples of our sweepstakes page and viewers who participated