you.0: surviving the social media revolution
TRANSCRIPT
You.0Surviving—or, who knows?—
thriving in the social media revolution
or,How to accept it, deal with it
andget on with it
Craig Stoltz, Principal >> Stoltz Digital Strategies LLC >> stoltzdigital.com >> Bethesda, Maryland >> [email protected] >> 240-0426-2458
THE TEMPTATIONis to view social media platforms like
Facebook, YouTube, Twitter and blogs as cool new tools that you let publish stuff
cheaply and easily.
You can certainly do that. Little harm. Some benefit.
THE PROBLEM IS social media is having
a far bigger and more disruptiveimpact on how people communicate than most
people realize.
It’s messing with a systemthat’s worked really well for over
500 years
This creates huge new
opportunities
This creates huge new
opportunities
And challengesAnd problems
And obligationsAnd dutiesAnd jargon
And a great many ANNOYANCES
This creates huge new
opportunities
And challengesAnd problems
And obligationsAnd dutiesAnd jargon
And a great many ANNOYANCES
Oh, boy.
When Life Was Easy*
Your Extremely Important
Message for the World
* Ca. 1453 - 2006
Why Life Is Getting Hard *
* Ca. 2006 - ???
(Your Extremely Important Message for
the World)
Using platforms like Twitter, Facebook, YouTube & blogs, Using platforms like Twitter, Facebook, YouTube & blogs, millions of people now talk to each other . They’re not listening to
you.
People are doing this
Instantly Globally
ConstantlyAt no cost
Without permission
Without grown-up Without grown-up supervisionsupervisionWithout Without restrictionrestriction
Sometimes, without Sometimes, without a cluea clue
Sometimes they talk about things that matter to you
Sometimes they talk about you
Sometimes they talk about you Your hospital, doctors, leaders, news events,
business decisions and patients
Sometimes they talk about things that matter to you
Technologies, treatments, local public health issues, your competition, business partners or new
areas of business
Sometimes they say wonderful things
Sometimes they talk about things that matter to you
Sometimes they talk about you
Sometimes they say wonderful things
Sometimes they say incorrect, damaging,
damning or embarrassing things
THE ESSENTIAL FACT
These new communication behaviors are
spreadingaccelerating and
irreversible
It doesn’t matter whether you approve or not. Or think it’s destroying Western Civilization.
Or that it’s disrupting the economy, politics andyour livelihood in unpleasant ways.
It doesn’t matter what you think.
It simply is.
THE SOLUTION
ENGAGE with the
unruly, uncontrollable, fundamentally disruptive,
fascinating, persistent, borderless, global, culturally
transformativeand
frequently deeply annoying
CONVERSATIONthat is
the social web