surviving 2010
DESCRIPTION
Slides from #ukgc10 on persuading politicians and bureaucrats of the value of digital engagement in a climate of cutsTRANSCRIPT
Surviving 2010:Or why pilots are *so* 2009
@lestephSteph Gray
Uh oh
Cuts
Priorities
Certainties
Twitter,you say?
Soon, coolwon’t beenough
We need tomake the case
Three ideas
1.It’s just howwe do things
Listening and identifying
Gathering andunderstanding
Designingsolutions &building support
Extendingcommunicationsand supportingdelivery
Sustainingrelationshipsand trackingprogress
URL: bis.gov.uk/creditconsultation
URL: interactive.bis.gov.uk/advancedmanufacturing
2.Real world
impact
Stakeholders
Customers
Costs
Our people
URL: dev.bis.gov.uk/digitaldashboard
3.We’re not
alone
URL: sandbox.bis.gov.uk/digitalgovuk
URL: twitter.com/guyatcarphone
Policies & Templates = Good
How do weget there?
1. Recruitpioneers andchampions
URL: twitter.com/LordDrayson
URL: audioboo.fm/profile/lorddrayson
2. Showeffectiveness
Reach
Engagement
Value
Cost
(and learnfrom
cock-ups)
3. Resource it…for scale
In-house
FreelancersPR, digital
& social media agencies
Partners & Communities
Web
Policy
Marketing
Be brave
Photo credits:
Evil Erin: http://www.flickr.com/photos/29333334@N06/3208032751/
masochismtango: http://www.flickr.com/photos/26332965@N00/3230097346/
michell zapper: http://www.flickr.com/photos/michellzappa/2974243170/sizes/l/
frecklescorp: http://www.flickr.com/photos/72341337@N00/3232826458/
Ladlik: http://www.flickr.com/photos/43162574@N00/73772542/
SIR: Poseyal : KNIGHT of the DESPOSYNI:http://www.flickr.com/photos/60053005@N00/2476672942/