YouTube & Online Marketing How to Leverage the World‘s Second

Largest Search Engine

ROBBY STANLEY

Lights, Camera…Marketing

Cameras & Video Equipment

Lighting & Photo Booths

Editing Software

YouTube

Marketing & Cheap Views

Making Money

Q&A

Camera Types

• Should I use a Cell Phone to Shoot Video? - Yes and No

• For Outdoor, Action & Underwater (Just buy a GOPRO)

• Basic Starter Video Camera – Buy the Flip UltraHD - $299

• Higher End Video Cameras

• Canon Vixia HF200 ($500)

• Canon's Vixia HG20 ($1200)

• Panasonic AG-HVX200 ($3,600)

• YouTube Max resolution is 3840x2160 (about 8-Megapixels)

• Camera should shoot directly onto SD Card

• Video Camera Source: reviews.cnet.com

Lighting & Photo Booths

2000w Photo/Video

Lighting Kit - $85 Ebay

16" Photo/Video Light Tent Kit - $29.99

BlueDotTrading.com

• Products

• Service

• Information

• Promotion

Video Content

What Should My Video Be About?

All Videos are great for SEO purposes. So make videos for everything you can.

FREE - Video Editing Programs

• If You have a Mac go with – iMovie

• If You have Windows go with –Windows Live Movie Maker

• iPhone/iPad go with – iMovie for iOS

• Android OS go with – VidTrim or AndroVid

Items to Include in the Content of Your Video: • Web page URL or Business Phone Number• Add Your Own Promotional Ad in the Video• Subscribe Link for YouTube• Part Numbers of Product or Any Services Used• Add Your Facebook, Twitter & Google+ Links• A Video Specific Coupon Code

Adding Music in a Video• Avoid Any and All Copyright Music• It is OK to Use YouTube Royalty Free Music - After

upload

YouTube and Promoting

• Create a YouTube Page & Link it with Your Google+ Page. Also Add Links to your FaceBook & Twitter

• For Help to Customize your YouTube Page Goto: (http://support.google.com/youtube/)

• Apply for the YouTube Partner Program

• Don't use YouTube’s Built in videoimage stabilization

• Don't use YouTube’s Built in video editing software. It Stinks.

Video Title

• Make it compelling – this is your video’s headline but title and thumbnails are often the primary elements driving viewers decisions of what they'll watch.

• Always represent your content accurately.• Keywords first, url and branding at the end.• Create a title that reinforces the thumbnail.• For serial content, add the episode number to the

end of the title.• If video becomes stale update the video title so it

continue to grab views. Also update Thumbnail.

Video Tags

• Tags are descriptive keywords that will help people find your videos.

• Create a set of standard tags for your channel that can be applied to any video you publish. (E.g. filmmaking, animation, comedy, “Funny Videos,” “Pet Videos,” etc.)

• Include a mix of both general and specific tags.• Make sure Tags thoroughly and accurately

describe the video.• Include keywords from your title in your video’s

tags.

Video Description

• Only the first few sentences of your description will appear in search results or above the fold on a watch page – so make them count! Accurately describe your video and link to your channel page.

• Drive viewers to subscribe (and include a subscribe link). Include links to your site and social sites. Include a recurring keyword tagline. The keyword tagline is a group of sentences that describe your channel.

Video Extras

• If driving traffic to your site then start the description box with your page url http://www.yourwebpage.com

• Create a Channel Trailer for the Fan Finder Program

• InVideo Programming:– Channel Watermark

– Featured Video or Playlist

Tip to Make a Perfect YouTube Thumbnail

• Grab still images from the video you created. This will make sure the thumbnail is consistent with your video.

• YouTube’s guide for the size and format on the thumbnail is 1280 x 720, with the following formats .JPG, .GIF, .BMP, or .PNG. Keep the image size under 2MB and an aspect ratio of 16:9

• Use a Person or Product in the thumbnail. People associate the thumbnail with what is in the content.

• If you have a person in the thumbnail use a close up image with the person making eye contact. If the video is a product then use a close up of the product.

• Check to make sure that the thumbnail will look good in a large format and also in a small format. YouTube will use the image in many different sizes on their site.

• Images should be bright and focus on the item or person.

• You can also use your company or product brand on the image area.

How to Embed Videos

Where to embed videos? Everywhere - Newsletters, Facebook, Google+,

eBay, You Own Webpage etc.

Webpage Ebay

How to Get Cheap Quick Views

$10 a Day Might Get You 1000 Views Per Day! WOW!

Making Money With Your Video

• YouTube Partner Program Allows You to Share in the Ad Revenue

• An Ad Sense Account is Required for Monetization

FAN FUNDING: In YouTube Goto Channel > Status & Features > Fan Funding

Q&A & Resources

Help with Your Youtube Videos

YouTube Help From Google

http://support.google.com/youtube/

Article: How to Make Yourself Famous on YouTube

http://www.wikihow.com/Make-Yourself-Famous-on-YouTube

YouTube Thumbnails are a Major Piece of Your Channel

http://minimatters.com/blog/need-know-youtube-thumbnails/

ROBBY STANLEY