You Need a Dedicated Resource to Manage Your

Social Media For You

Social Media Education, Training & Support

www.mysocialintelligence.com

3 ways in which to know how to resource your

social media implementation –

whether you have someone

in-house or not

Resourcing your social media implementation

@ 2013 Social Intelligence Limited

Way 1: No capacity in-house

@ 2013 Social Intelligence Limited

1.Identify the platforms you need to have a presence on2.Map out a strategy 3.Identify your content sources 4.Work out how you will get that content5.Start with one platform6.Set up the systems to automate and

systemise7.How you are going to monitor your

progress 8.Ask for help

Way 2: One person in-house is responsible for social media

@ 2013 Social Intelligence Limited

Include the previous tips plus...1.Ensure that you select a person who is

suitable 2.Ensure that you “make space” in their job description to take this on 3.From Day 1 – TRAIN them4.Consider working with a professional social media adviser 5.Ask for help

Way 3: A professional manages your social media

@ 2013 Social Intelligence Limited

1.The professional should sing from the same hymn sheet as your business and ethos2.Request regular “check-ins” from your

social media professional 3.Find out whether “community

management” is built in as standard 4.Get a good idea about what the activity is

that you are paying for 5.Check your gut. Remember – social media

is incredibly personal

Parting note

@ 2013 Social Intelligence Limited

Social media is a BIG change… and its not going away.

Master it now; engage your team; properly resource your activity… and I

promise, you will be ready for

great things coming your way.

Thanks for watching the quick share of this post...

@ 2013 Social Intelligence Limited

Want to read the full blog post with all our guidance?

You can read it here: The Social Intelligence Blog

Meet the author:Shelley Rostlund

Who Are We? Connect with us

@ 2013 Social Intelligence Limited

We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.

We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!

social.intelligence

mysocial_intel

social-intelligence-limited

socialintel

www.mysocialintelligence.com