you can't manage what you can't measure
TRANSCRIPT
YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE
by Deepak Shukla
Deepak Shukla
SOMETIMES. WE GET A BIT EXCITED
Deepak Shukla
WE WATCH A WEBINAR OR READ A BLOG POST
AND BELIEVE WE’RE ABOUT TO CHANGE OUR LIVES
Deepak Shukla
WITH A NEW STRATEGY THAT WORKED FOR
SOMEONE ELSE
Deepak Shukla
‘SO CLEARLY IT’LL WORK FOR US’
SO WE SET OUT IN A HALF-COCKED FASHION
Deepak Shukla
TRY VALIANTLY
Deepak Shukla
AND THEN GIVE UP AFTER 10 DAYS
DON’T WORRY. IT’S HAPPENED TO ME TOO
Deepak Shukla
AND IT’LL PROBABLY HAPPEN AGAIN
Deepak Shukla
I’M NOT GOING TO STOP YOU FROM DOING IT
BUT I’M GOING TO REMIND YOU OF 2 IMPORTANT THINGS
Deepak Shukla
ALLOW ANY STRATEGY THAT YOU KICK START
Deepak Shukla
AT LEAST ONE MONTH BEFORE YOU REVIEW IT
ONE MONTH PLEASE
Deepak Shukla
BUT EACH WEEK (YOU’LL PROBABLY LOOK
EACH DAY I KNOW)
Deepak Shukla
CHECK THE ANALYTICS
FACEBOOK, TWITTER, INSTAGRAM ETC ALL HAVE THEM BUILT IN
AND IF THEY DON’T
DO THIS ACROSS EVERY CHANNEL YOU HAVE ONLINE
Deepak Shukla
WATCH YOUR BUSINESS IMPROVE OVERNIGHT
TO TALK TO ME GOOGLE MY TEAM…
OR EMAIL ME [email protected]