Statement of Work

Digital BrinQ hired Mami Innovative Media, LLC for work performed in the areas of digital marketing and blogger management onMarch 21, 2016.

Services rendered are on behalf of Digital BrinQ's client, Wyndham, and for the Triptivity by Wyndham eBay promotion. Mami Innovative Media will submit reporting data from the bloggers' digital and social media postings upon completion of the assignment. REQUIRED TERMS

3 influential bloggers to perform digital marketing and outreach the week of March 21, 2016 One (1) Featured Blog Post to promote the Triptivity by Wyndham eBay listings One (1) Facebook Post about the Triptivity by Wyndham eBay blog post One (1) Twitter Post about the Triptivity by Wyndham eBay blog post One (1) Instagram Post about the Triptivity by Wyndham eBay blog post

OPTIONAL Encourage bloggers to syndicate blog post on other social media sites.

Digital BrinQ will submit payment to Mami Innovative Media within 30 days in the sum of $1,500.00. Mami Innovative Media will distribute payment to each individual blogger.

You Have a Blog...Now What?

Get Down to Business, Perfect the Pitch and Get Paid!

Introduction What you can offer Media Kit Stats Demographic &

Niche What services

you can provide Reporting

What you are asking Build a relationship Negotiate

Example of a Good Pitch

Hi<Name>,<Short but detailed introduction> I'm a <niche> blogger who publishes <X blog> and I am interested in working with <your company>. My blog receives <average number> monthly visitors (give stats for best month). I have <number and socialmedia platform> followers (repeat for your top platforms among the most popular) and my readers consists of <audience demographics>.

<Show what you can offer beyond the above numbers>● I can offer <blog & social media promotion, social media “takeover”, customized hashtags for reporting,

advertising, event support, etc>.● I have contributed to/my blog has been featured on/I syndicate content to/my photos have been featured on <list other

sites or publications>.● A recent campaign with <other company> generated more than <number> or impressions to that company’s

website/social followers– OR--(provide links to your best social and blog postings).

<Specific request and offer>. I am looking for a company to <partner with me/state what you are asking>I think <your company> would be a great fit because <explain why your readership fits the audience the company wants to reach>. I can provide any of the above-mentioned sponsored services or can provide tailored services to align with your company’s current marketing needs. <Show that you have looked into how the brand collaborate with other bloggers or describe ways you have worked with other brands>.

For your reference my media kit is attached or can be found online <link to media kit> – OR--(provide relevant<blog/writing/photo/video> samples). Please feel free to contact me if you are interested in discussing a possiblepartnership, a future collaboration or if you need any additional information.

Thankyou,Complete name /Blog url /Social media links /All contact details

Intro & Social Stats

Services YouCan Provide

Request & Offer

Build A Relationship

Things toAvoid in Your PitchDeareditor,

I love your site! I am the editor-in-chief of mytravelblog.com, an extremely popular blog, and I would love to work with you sometime! My blog has been ranked in the top 100 travel blogs by thatotherblogger.com and I know my readers would LOVE to learn more about your company!

I have a HUGE following!

I’ve been traveling full-time since 2011 so I can write about almost any destination and I’m always on the move so I’m sure we can find a place where I can review some tours. I’m going to France soon. Let meknow if you need anything!

My readers love to travel and I know they would love to hear about your company.

I’d love to write about the Super Deluxe Ultimate 7-Day VIP Exclusive Experience. Can we setthis up for three days from now? I’m traveling with my “photographer” and four “assistants”(ages 3-9) so I’ll need tours comped for all of us.

In exchange for this two-hour tour, I can guarantee seventeen blog posts and 40 socialmedia mentions.

Thanks,First name only, never says the name of the blog or attaches media kit or mentions stats

Generic Name

Intro With Lots of Big Claims But No Proof

Vague Offers or No Real Request

Asking for too much the first time &over-promising on the results Closing With

No Details

● Readership (stats)● Audience demographic● Social media followers● Social mediaengagement● Previous campaigns &

collaborations ● Media mentions

Google AnalyticsWordpressJetPackAlexa Quantcast

Search on Google“How to create a media kit for your blog” –or–“Media kits for bloggers”

Find a media kitdesigner on Fiverr.com & Freelancer.com –or– ask otherbloggers

DATA THAT MATTERS

What do brands want?

OwnedPaid

Brand

Social Media Engagements Recommendations

ReviewsBlog Posts

Earned

Website ContentSM TakeOvers

Brand Ambassadorship

s

Content Creation

PartnershipsAmbassadorsCollaborations

YOUR Ideas

Time is $$Think about fair compensation

What suits you best?

• Material + Costs

• Per Project Rate

• Hourly Rate = Costs/ Time

• Total value of work (contracted, long-term, high visibility & exposure)

Negotiating• Do your research & be realistic

• Assign a reasonable dollar amount to the tasks you typically provide within your business – articles, videos, social media amplification, newsletter inclusion, etc. – and use that as a benchmark when negotiating

● Expect tonegotiate

● Be prepared to not get what you want…BUT….

Negotiating• Don’t accept anything you feel

is not right for you. No doesn’t mean NEVER!

• Don’t inflateyour numbers

• Don’t over-promise

• Don’t take anything personally. Its business.

• Stay true to you & your audience. Create because opportunities WILL arrive!

Be Transparent

Show sponsored work as #Ad or#Spon

Be truthfulin your content& give your feedback

Continue to provide original viewpoints as the storyteller

Follow FTC Guidelines

Be Prepared If & When Things GoWrong

● If its related to you, notify your contact ASAP, apologize and be solutions-oriented!

● If its brand related, notify your contact ASAP and give them a chance to ratify the situation. If needed, elevate communication to someone with the authority to resolve the issue. Its your reputation on the line – protect it!

● Be open to alternatives

● Remember to keep it professional! Pause before you vent. Always be honest with your readers, but allow a cooling-off period before you post.

Follow Up!● Do EVERYTHING that was promised● ALWAYS share results (reporting)● Make connections and BECOME a resource● SYNDICATE on your other sites or

publications when beneficial● Come up with SOLUTIONS to improve● BRING your ideas to create new business● OFFER & NEGOTIATE other content services

(writing, photo, video) or consulting● REMEMBER you are being watched by others

so always do the you best can

I JUST CALLED TO SAY

Thank You & Let’s Connect!@JoscelynRC

@InnovativeTalk

joscelyn@mamiofmultiples.comjoscelyn@mamiinnovativemedia.com

(352) 404-4169mamiofmultiples.com

mamiinnovativemedia.com

facebook.com/mamiofmultiplesfacebook.com/mamiinnovativemedia

@JoscelynRC@InnovativeTalk

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