what makes a good blog post?

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What makes a good blog post? By Tamal Anwar www.TamalAnwar. com

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Post on 14-Jul-2015

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What makes a good

blog post?

By Tamal Anwar

www.TamalAnwar.

com

An ideal blog post should

1. Have a good headline

2. Easy to digest

3. Solve a problem

4. Actionable

5. Relevant

6. Timeless

7. Interesting

8. Worth sharing

1. Have a good headline

People have choice of 100s of articles

•In google search

•In twitter feed

•Blog reading software

•Email inbox

Make sure your headline is..

•Compelling (Tells exactly what it’s about)

•Actionable (Should make people want to click on it)

•Not misleading (Should be exactly about the content)

•Has keywords (For search engines)

Examples

•10 ways to do get rid of smoking

•How to save more money shopping

online

•My website got hacked, here’s what I

did to get it back!

2. Easy to digest (Example)

2. Easy to digest

•Separate your text into smaller chunk

of paragraphs

•Use relevant images and video

•Use sub-headlines

•Use bold/italic tags emphasize

something

3. Solve a problem

People have problems, your blog post

should solve it

•When people needs a solution, they

search on google

•If your blog post does a good job solving

the problem, it will come up on search

You can find these ideas by

•Listening to your audience what they

want to learn, what are their pain

points

•Reading forums and see what people

talk about often

Then make a solution

•Write a blog post/make a video

exploring that problem

•Give ways to solve that problem,

share tips

•Share a real life example

If your blog post does that

•Then it will come up on google, bing,

and yahoo search

•It will be shared on facebook & twitter

•It will be recommended on forums,

chat communities, blogs, and via word

of mouth

If you sell Air Conditioning

•You can write a post on how to self

install the AC

•How to take good care of the AC

•How to cut down electricity bills when

using an AC

4. Actionable

Your blog post should let people

perform an action straight away

•A recipe or a tutorial is a perfect

example f such posts

•You want people to do something after

they read your blog post

How to install an AC, Step by Step

•This post will give them the exact

steps they need to perform something

•How to/Tutorial posts get read and

shared the most

5. Relevant

If you sell AC’s for a living, make sure

your blog posts are related to that

topic as well

When a reader comes to your blog

and read a post on the AC, he/she

wants to read more about it

DO’s & DONT’s

•Cover the same topic

•Stay relevant to your original topic

•Should not write off topic such as if

you are covering Golf on your blog, do

not write about Football

6. Timeless

Creating awesome blog post is a lot of

HARD WORK.

•So always try to stay timeless

•If you write a post in 2015, make sure it

can be used even in 2017

7. Interesting

Make your blog posts fun to read!

•Write it in a way that you are talking to a

friend

•You are a human, share what happened

when you tried it

•They are not reading a manual, so use

simple sentences & words

8. Worth Sharing

Make a resource that people must

share with their friends!

•Genuinely help people with solutions

•Make it easy to share by inserting social

sharing buttons

•Ask them to share with a Call To Action

An ideal blog post should

1. Have a good headline

2. Easy to digest

3. Solve a problem

4. Actionable

5. Relevant

6. Timeless

7. Interesting

8. Worth sharing

Thank you!This slideshow was a part of,

Advanced Digital Marketing Skills for Busy Professionals (Course)

Which covers all the top digital marketing skills like setting up a website, personal branding, blogging, search engine optimization, social media, email marketing, e-commerce and more in a step-by-step video course.

Check it out here: http://www.tamalanwar.com/offer/