you enjoy the moment, we’ll capture the...

You enjoy the moment,we’ll capture the memory.

InFocus_Costing_Book.indd 1 11/21/16 10:54 AM

Table of Contents

Small Business Plan................................................2–9

Executive Summary......................................3 Meet the Team.............................................4 Company Description...................................5 Market Research..........................................6 Service/Product Line....................................7 Marketing and Sales Management................8 Financial Projections....................................9

Appendicies...........................................................10–26

Packages and Pricing....................................11 Production Agreement..................................12 Equipment Lists...........................................16 Workflow.....................................................19 Location......................................................21 Floorplan.....................................................22 Personnel......................................................23 Budgeted Hourly Rates (BHRs).....................24


2

Small BusinessPlan


3

Executive Summary

InFocus Productions is a special event videography com-pany that provides high quality video for the memories

you value most. Our customers are middle to upper class individuals in the Houston area who have the

resources to commit to a luxury service in making their memories a viewable and relivable product. Our plan is to continue to get exposure through online advertise-ment and word of mouth from our valued customers

to solidify our spot as one of the top choices for special event videography in the Houston area. Beyond that,

we would like to expand to have the employees, resourc-es, and equipment to travel to other various cities in

Texas and eventually be able to meet customers’ needs nationally.


4

ELIANA LOWRY

Me

lanie StefkA

Xavie

r Bond

Maiy

a Anukewuem

COMPANY PRESIDENT & CREATIVE DIRECTOR

CUSTOMER RELATIONS SPECIALIST

EXECUTIVE PRODUCER HEAD VIDEOGRAPHER & EDITOR

As the president and creative director of InFocus, Eliana Lowry oversees the creative process and works with

clients and staff to make sure customer gets the product they desire. Along with a B.S. in Digital Media from the University of Houston, Eliana has been involved in the professional world of videography through internship

positions at the UH Athletics Department and Zenfilm Video Production company in Houston.

Melanie Stefka’s passion for creativity and individuality led her to the University of Houston where she gradu-ated with a degree in Digital Media. With impressive

design skills along with a background of working in sales and design management, she grew to love working along-side customers to ensure total satisfaction. She is able to

utilize her skills as the customer relations specialist.

Maiya Anukwuem has flown solo as a freelance videographer and spent time in the ad agency world as a copywriter, videographer, photographer, and member of a senior creative team. After graduating and getting herstart in marketing, Maiya joined InFocus as the head

videographer.

Xavier Bond uses his leadership, communication, and planning skills as InFocus’s executive producer. Having managed multiple projects in the past, Xavier ensures

that the production process and workflow from start to finish is done effectively and efficiently.

t h e one s mak ing i t happen , one memor y a t a t ime

Meet the team


Mission Statement

Principle Members and Roles

Legal Structure

At InFocus, our talent and our passion is to supply the customer with remarkable high quality content that is specific to their lives.

The first main role in our company is the Creative Director. This person is responsible for working as the creative lead of projects, overseeing the creative process, and giving guidance

to the creators that are employed under them. The next role is the Videographer/Editor. This person is responsible for filming, capturing, importing, editing, and exporting creative content for the client. The next role is the Producer. The producer focuses on the workflow

of the project from start to finish to make sure it maintains consistency and is what the customer wants. Lastly, the customer relations specialist is the first impression of the com-pany. This specialist answers phone calls, schedules meetings, and consults with clients to

determine what they want and how our company can help them.

Our company is a limited liability company owned by the president and shareholders who invest in our business and are responsible for its assets and liabilities respectively.

Company Description

5


Market Research

Description of Industry

Description of Customers

Competitors

Advantage over Competitors

Regulations

We are part of the special event videography industry that’s main focus is to capture events such as weddings, parties, or other important get-togethers so that it can be a lasting memory for people. Our industry is a growing one as videography for weddings and other events is becoming more and more popular as technology continues to enhance.

Our customers are middle to upper-class individuals who have the resources to commit to a luxury service in making their memories a viewable and relivable product.

Our largest competition is the growing number of wedding videographers in the Houston area. These include companies such as Allmon Brothers, AB Motion Video, byDesign Films Houston, and Rethinkvideo. All of these companies are well estab-lished and have great reviews from past customers.

Some advantages of our company include being located in the large city of Houston giving us a large pool of clients, making sure to have the latest and greatest equipment, and also that we do not limit ourselves to just weddings. We offer visual storytelling for

any large life events that a person might have rather than sticking with just weddings like a large number of our competitors do.

Intellectual property regulations are very important to our company. We work hard to capture and create quality content for our customers and it is important to us to have the original work of our employees copyrighted. By doing this, we ensure that no one else is stealing from our company.

6


Product or Service Provided

Research and Development Ideas

Pricing Structure

Life Cycle Stage

Intellectual Property Rights

We will provide video services to customers looking to get their special event in their life captured through visual storytelling.

We will charge customers based on the length of the event, length of video wanted, and the equipment used. We will offer multiple package deals to customers so that they can

choose which option fits best within their vision and their budget.

We are in the growth life cycle stage of business. Revenues and customers are increasing with many new opportunities. We are an established company but are looking to con-tinue to gain traction and get bigger.

The IP we use is copyright so that the videos filmed and edited within our company are protected.

We are currently researching our effectiveness and the satisfaction of our clients by fol-lowing up with them after an event and looking for any feedback to make our process better for our future customers. We are also researching our competition along with our industry as a whole to make sure we are staying ahead and operating at the same or higher level than what is expected for a video company.

PRODUCT/SERVICE LINE

7


Marketing andSales Management

Plan for Growing the Company

Communication to customers

How Will You Sell Your Product

Our plan is to continue to get exposure through Internet and social media to solidify our spot as one of the top choices for special event videography in the Houston area. Beyond that, we would like to expand to have the employees, resources, and equipment to travel to other various cities in Texas and eventually be able to meet customers’ needs nationally.

We will communicate to customers through various social media platforms and our own website along with email and phone once a relationship is established. We will

work hard to respond with quick and educated answers to any questions our customers may have. While we want to maintain a professional appearance, we want our

customers to feel comfortable and trust in us and we will make sure to do this by being friendly and honest with them throughout the entire process.

We plan on advertising our product through active use of social media platforms such as Facebook, Twitter, and Instagram. These will all contain a link to our website which will contain more information about our company and what we do, along with prices and how to contact us. We also plan on selling our product through teaming up with large wedding and special event expos/shows in Houston to bring our product to cli-ents that are looking for it and also teaming up with websites such as theknot.com who contain lists of high quality businesses for future customers to view.

8


Financial Projections

9

Category Year 1 Year 2 Year 3 Sales 609657 647494 707458 Cost of goods sold 294906 300804 306820 GROSS PROFIT 314751 346690 400638 OPERATING EXPENSES Salary (office & overhead) 129156 131739 134373 Payroll (taxes, etc.) 33763 33813 33863 Outside services 1010 1060 1110 Supplies (office & operation) 35902 35952 36002 Repairs & maintenance 10891 10901 10916 Advertising 500 500 500 Car, delivery & travel 1500 3796 4745 Accounting & legal 1200 3000 3000 Rent 34398 34398 34398 Telephone 0 0 0 Utilities 0 0 0 Insurance 27033 27033 27033 Taxes (real estate, etc.) 1000 1050 1200 Interest 445 495 545 Depreciation 12103 12103 12103 Other expenses 850 850 850 TOTAL EXPENSES 289751 296690 300638 NET PROFIT BEFORE TAXES 25000 50000 100000 Income taxes 0 0 0 NET PROFIT AFTER TAX 25000 50000 100000 Owner draw or dividends 0 0 0 ADJUSTED TO RETAINED 25000 50000 100000


10

Appendicies


Packages And PricingStarlight – $2,490

Moonlight – $3,400

The Spotlight – $4,200

Video Add-Ons

Up to 7 continuous hours of coverage (add more at $300 per hour)1 videographerEdits:– Wedding Vignette* (3 to 5 minutes highlight video)– Documentary Edit* (1 to 2 hours, includes full ceremony and all good footage in rough-cut format)All edited videos on two flash drives (DVD and Blu-ray options available)

Up to 9 continuous hours of coverage (add more at $300 per hour)1 videographerEdits:– Wedding Featurette* (9 to 14 minutes)– Documentary edit* (1 to 2 hours that includes all good footage, edited full ceremony, toasts & first dance)All edited videos on three flash drives (DVD and Blu-ray options available)

Option: Add Wedding Trailer to the Moonlight for only $350 add-on

Take it to the next level with the Spotlight Package! The Spotlight Package includes 2 videographers to cover your wedding more completely and allows us the time to get more cinematic shots.

Coverage – bridal prep to dancing at the reception (Max time of up to 11 continuous hours)2 videographers (core hours)Edits:– Wedding Trailer– Wedding Featurette* (9 to 14 minutes)– Documentary edit* (1 to 2 hours that includes all good footage, edited full ceremony, toasts & first dance)All edited videos on three flash drives (DVD and Blu-ray options available)

Additional copies (DVD, Blu-ray or a flash drive) ———————— $35Add’l hours of coverage ——————————————————— $300Wedding Trailer ———————————————————————— $350

Upgrade to 4K resolution to any of the above packages —————— $1500Love Story ————————————————————————— $700

Same-day Edit (3 to 5 minute highlight video of your wedding day played at your reception)- $1290(Or $900 if you take off your Vignette or Trailer in your package)

11


Production Agreement

This Production Agreement is entered on the date of ________________ between ________________, ________________, ________________, ________________,

________________, Contracting Client(s) (“Client”) and InFocus Productions.

InFocus hereby agrees to produce and deliver to the Client the production of the below referenced media(s) subject to and in accordance with all terms, conditions, and specifications set forth herein.

Project

Project Title Max Length (Minutes) Media Use

Total Project Cost: $___________

Due upon signing contract: 50% $___________

Due upon final completion and delivery of all media: 50% $___________

Client understands final payment for the project is required within 14 days of project completion. For any late payments, Client may be charged at the InFocus’s discretion, an amount equal to the current prime rate +10% on unpaid amounts until paid. If at any time, Client desires to make any changes or variations from the completed project in the specified media(s) or from any material or work in progress and such changes result in additional costs to InFocus, including persons hours, reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment.

Quality

It is the essence of this Agreement that all completed media and services supplied by InFocus shall be of the highest standards. InFocus agrees that the media will be of artistic quality containing high quality film and sound and edited according to the specifications decided by the Client.

12


Agreed Terms 1. Production Specifications

The Project will be produced in color using video shot onsite. Upon completion, InFocus will deliver to Client a master on DVD or Flash Drive.

2. Date of Delivery InFocus will deliver the completed Project, as specified in this Agreement, to the Client no later than 3 - 7 days after the date the Client gives final approval of the project. Delivery will be by ________________.

3. Ownership of Rights in Project Unless agreed otherwise, InFocus owns all rights and titles to media specified within this Agreement.

4. Publicity Guidelines Until notified in writing or email by Client, InFocus has a revocable license to use finished media(s) for promotional purposes.

5. Security/Confidentiality InFocus understands that some information for said media(s) may be of a confidential and/or sensitive nature. InFocus agrees, at Client’s written request, to require, within reason, those engaged for the production to sign appropriate agreements not to discuss or disclose information about the product or the Specified Media(s) except as such disclosure may be necessary for InFocus to produce media(s) in the usual and customary manner under this Agreement.

6. Producer Warranties InFocus represents and warrants: (A) That InFocus has full right to enter into this Agreement to perform its obligations hereunder and will comply with all applicable Federal, State and Local Laws, ordinances and regulations and with all applicable union agreements to which InFocus is a signatory. (B) That InFocus will use reasonable efforts to obtain all licenses, consents, and rights necessary and incident to the performance, reproduction, and exhibition of the Specified Media(s) with respect to materials, elements and services provided by InFocus.

7. Client Warranties Contracting Client represents and warrants: Client shall pay InFocus within days 14 of the deliverables.

8. Delivery Delivery of finished material will be delivered as specified on page 1 of this Agreement.

9. Cancellation Either party may cancel this Agreement. If Client cancels this agreement within 1 to 10 DAYS prior to the commencement of the shoot, InFocus will be entitled to reasonable compensation for services rendered through the date of cancellation. It should be understood that this time frame will unlikely be unavailable and that this time represents the Production Company’s source of income.

10. Arbitration Any disputes that may arise between Client and InFocus regarding the terms of this Agreement will be submitted to final and binding arbitration in accordance with the applicable state statutes. The arbitrator’s award will be final and binding on the parties, and a court of competent jurisdiction may enter judgment in it.

13


11. Notice All notices to the parties will be in writing or email and will be sent to the address of the party stated in the beginning of this agreement.

12. Integration Clause This document contains the entire agreement between Client and InFocus and cannot be changed orally, but only by a written agreement signed by both parties.

13. Attorney’s Fee If any action at law or in equity is brought to enforce or interpret the provisions of this Agreement, the prevailing party will be entitled to reasonable attorney’s fees in addition to any other relief to which that party may be entitled.

14. Governing Law This agreement will be governed in all respects by the law of the State of Texas.

15. Entire Agreement and Modification This Agreement and any Addenda attached hereto shall constitute the entire agreement between InFocus and Client. Any amendment hereto must be in writing and signed by each party.

16. Captions The captions are inserted only as a matter of convenience and for reference and in no way define, limit or describe the scope or intent of this Agreement or of any provision hereof.

17. No Waiver Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights.

18. Enforceability If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions.

19. Equal Opportunity In connection with its performance hereunder, InFocus agrees not to discriminate against any employee or applicant because of race, religion, sexual orientation, color, sex, national origin, age, disability, or any other factor protected by federal, state or local law.

20. Applicable Law This Agreement shall be interpreted and governed by the local laws of the jurisdiction where the Production Company office authorizing this Agreement is located as set forth on Page 1 of this Agreement.

Production Agreement cont’d

14


Production Agreement cont’d

Signature Page Agreed and Signed:

Client: Production Company:

Name/Title: ________________ Name/Title: ________________

Signature: ________________ Signature: ________________

Date: ________________ Date: ________________

Client Address: ________________ Client Address: ________________

City/State/Zip: ________________ City/State/Zip: ________________

15


16

Equipment List

Equipment

Description Quantity Cost

Desk Chair 5 $750.00

Conference Chair 6 $900.00

Office Phone 5 $650.00

Desk 5 $800.00

Storage Shelving 5 $475.00

Printer 2 $698.00

Ottoman 2 $500.00

Conference Room Table 1 $550.00

Waiting Room Couch 1 $1,380.00

End Table 1 $120.00

Coffee Table 1 $120.00

Table Lamp 5 $250.00

4K Television 1 $569.99

TV Wall Mount 1 $33.99

Computer Monitor 2 $200.00

Apple iMac 4K Computer 2 $3,137.96

Apple iMac Computer 3 $3,654.00

Apple Mac Book Pro 1 $1,070.99

Headphones 2 $700.00

External Hard Drive 3 $546.00


Equipment List Cont’d

Lenovo ThinkServer 1 $279.99

HDMI Cable 2 $10.98

Sony Alpha a7RII Camera 1 $1,997.00

Canon EOS-1D Mark II 1 $6,598.00

Sigma 35 mm f/1.4 DG HSM Art Lens 1 $1,048.99

Sigma 20 mm f/1.4 DG HSM Art Lens 1 $1,048.99

Tamron SP 24-70 mm f/2.8 DI VC USD Lens 1 $1,448.99

Canon 35-70 mm Lens 2 $91.90

Phantom 3 Professional 1 $1,288.00

MeFoto RoadTrip Aluminum Tripod 2 $396.00

Pilotfly H2 3-Axis Handheld Gimbal Stabilizer 1 $1,049.00

DJI Ronin-M 3-Axis Handheld Gimbal Stabilizer 1 $1,399.00

Rode Shotgun Mic Kit 1 $1,709.00

Camera Slider 1 $349.00

LED Light 2 $81.72

17


18

Equipment List Cont’d

Supplies


Canon EOS 1D Batteries 4 $143.76

Sony Camera Batteries 4 $96.00

Memory Cards 6 $209.70

Adobe CC Software 3 $2,519.64

Microsoft Office 365 Enterprise E3

5 $1,200.00

Web Hosting 1 $216.00

Amazon Cloud Drive 1 $59.99

EZ Tag 1 $960.00

Internet, Phone, and TV 1 $1,079.88

Materials


Office Materials 1 $240

Printer Paper 1 $150.00

Verbatim DVD Pack 1 $290.40


WORKFLOW

Consultation Quote Request

Archiving(DAM Software

Post Production

Estimatequote is either

approved or rejected

a. storyboardsb. edit and compile footage

c. color correctd. render

19


ConceptDevelopment

ElectronicDelivery

Billing Follow-Upwith Customer

ImageCapturea. research and visit locations

b. plan what equipment will be usedc. schedule

a. set upb. filming/capturing of event

20


Location\

2277 Plaza Drive Sugar Land, TX 77479 4TH Floor

Type: OfficeLease Rate: $24.50/SF ($9.75/SF OPEX)

Total Square Feet: 135,000Year Built: 2007

Number of Floors: 6Finish Out: $22.50/SF

Parking Spaces: 3.8/1,000 SF – 100% Garage; $50.00 Res/Unres space

1404 sqft x $24.50/SF divided by 12 months = $2,866.5 each month

1.4 million s.f. mixed-use development300-room full-service Marriott Hotel & Conference Center

City Hall (82,000 s.f.)167 mid-rise residential units

1.4-acre pedestrian plazaOver 20 restaurants within walking distance

Pedestrian-friendly walkways to stores and restaurants560,820 s.f. of office space242,924 s.f. of retail space

Adjacent to First Colony Mall (1,000,000 s.f.)Day Porter

On-site EngineerFree Utilities

Amenities

21


Floorplan\

22


Creative Director

Accountant

Customer Relations

Head Videographer

Assistant Videographer

Video Editor 1

Video Editor 2

$70,800 annually

$65,310 annually

$58,550 annually

$55,749 annually

$54,750 annually

$54,750 annually

$46,877 annually

Personnel

23


24

BHRs

COMPLEMENT WAGES-1 SHIFT

Video Editor

1

HOURLY COSTS: ONE SHIFT - AREA B

Total:

BASE COST OF EQUIPMENT:

AUXILIARY EQUIP. COST:

ESTIMATED INSTALLATION:

TOTAL INVESTMENT COST:

$2,660.98

$100.00

$2,760.98

# Workers Per Shift:

Annual Manned Hours @ 100% Productivity:

19. Manufacturing Hourly Costs@ These Productivity Levels

20.

921

11

414

All-Inclusive Hourly Costs@ These Productivity Levels

33.34

$4.00

8.3$29.00$0.10

$1,35115

41

7585

60

857560

%%%

%%%

1351.06

Sheetfed OffsetPresses: 1-Unit

$

$

$

$

$

$

EquipmentShipped F.O.B.:

$54,750

1,920

$54,750

$24.50

3$41.46

9,237

54,7500

1,6432,1564,5441,588

00

76,6140

76,61431,412

108,025

46.9453.2066.50

66.1975.0293.77

1. Depreciation.......2. Rent & Heat........3. Fire Insurance.....4. Direct Labor........5. Indirect Labor......6. PensionFund......7. Welfare Benefits...8. Payroll Taxes......9. Workers Comp....

10. Power (hp)...........11. Power (kWh).......12. Direct Supplies....13. Repairs/Maint......14. Sub-total......................15. General Factory................16. Total Manuf. Costs......17. Admin./Selling Overhead....18. Total Costs...................

% (annually).............(per sq. ft. annually)...(per K of invest.).......

from total wages above% (of direct labor).....

% (of direct labor)......(per wk./per employ.)% (dir. + indir. labor)(per $1,000 of wages)(your cost per kWh)...

Annually..................% (of total invest.).....sum of lines 1-to-13

% (of line 14)....sum of lines 14 + 15


InFocus-Video Editor

2©2007 NAPL. All Rights Reserved.

SIZE:

INTERFACES WITH:

RESOLUTION:PRODUCT CLASS:UNITS:

COLORS:PERFECTING: MAX. SPEED:

377

SQ. FT.:

POWER:

kWhs:hp:

OTHER:

Desk Chair-$150.00Office Phone-$130.00 0.0049 kwHsDesk-$130.00Table Light-$50.00 0.06 kwHsComputer Monitor-$100.00 0.028 kwHsApple iMac 4K Computer-$1,568.98 0.119 kwHsHeadphones-$350.00External Hard Drive-$182.00

BASE COST ABOVE INCLUDES

AUXILIARY EQUIPMENT INCLUDES

$0.10 (your cost per kWh)...


BHRs cont’d


Video Editor

1


Total:





$2,660.98

$100.00

$2,760.98




20.

921

11

414


33.34

$4.00

8.3$29.00$0.10

$1,35115

41

7585

60

857560

%%%

%%%

1351.06


$

$

$

$

$

$


$54,750

1,920

$54,750

$24.50

3$41.46

9,237

54,7500

1,6432,1564,5441,588

00

76,6140

76,61431,412

108,025

46.9453.2066.50

66.1975.0293.77











SIZE:

INTERFACES WITH:



377

SQ. FT.:

POWER:

kWhs:hp:

OTHER:





25


26

BHRs cont’d


Video Editor

1


Total:





$2,660.98

$100.00

$2,760.98




20.

921

11

414


33.34

$4.00

8.3$29.00$0.10

$1,35115

41

7585

60

857560

%%%

%%%

1351.06


$

$

$

$

$

$


$54,750

1,920

$54,750

$24.50

3$41.46

9,237

54,7500

1,6432,1564,5441,588

00

76,6140

76,61431,412

108,025

46.9453.2066.50

66.1975.0293.77











SIZE:

INTERFACES WITH:



377

SQ. FT.:

POWER:

kWhs:hp:

OTHER:






Thank you for your time and consideration!

We hope we can count on your investment!

27


You enjoy the moment, we’ll capture the memory.


you enjoy the moment, we’ll capture the...

Documents