yo!star camp
TRANSCRIPT
YO!Star CampEVENT CONCEPT PROPOSAL
This proposal created & designed by Milestone Communication – March 2011
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
CONCEPT
TIMELINE
EXECUTION
NEXT STEP
BRIGHT UP TALENTS!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
The concept 1: Bright up talents!
• YoMost - Empower the late teen (young adult) to “rise & shine” and help them to
bring out the vitality.
• Create the unique events for youth/active people to explore and shine their own
talents.
• A chance for them to connect a new network with their own admirable idols, have
been trained by idols and experts for long-lasting vitality in life.
WANT TO SHINEYOU
LIKE A
TO BE ONE OF US?
YO!Star
DO YOU WANT
SHINE
VITALITY
Trong khỏe, ngoài trẻ, sáng bừng sức sống
BRING OUT THE VITALITY IN
YO!Star CampINNER HEALTH
What is YO!Star Camp?
YO!Star Camp is a play ground for late teen (from 18-22yo) and give them a chance to express their talent.
Young talent one can connect to Celeb as well as can be trained by Celeb
YO!Star Camp is a journey where late teen
can find out their inside talent.
to “rise & shine” and help them to bring out the vitality.
YoMost - Empower the late teen (young adult)
What is YO!Star Camp?
01 JOURNEYYO!Star Camp journey will be happened in 2 months from start to end with many
activities for all youth.
Time: 02 days
Location: Romana Resort – Phan Thiet Province
Transportation: by Train
THE CAMP
What is YO!Star Camp?
04 ROUNDs
AUDITION
ROUND 1
FINAL SHOW
ROUND 2
What is YO!Star Camp?
05 FIELDs
SINGERMC MODEL ACTOR DANCER
What is YO!Star Camp?
The BIG Prize- MC for 1 program of Yeah!1 TV (or YanTV) & 01 MC Skill Training course
- 01 album record & 01 Singer Training Course
- Professional Model contract with Venus & 01 Model Training Course
- Actor contract for 01 film of Galaxy & 01 Actor Training Course
- Dancer Training Course in Singapore
Besides, Winner will have the YO!Star title , gift from YoMost & 20.000.000
VNĐ cash.
WILL SHINE
With YO!Star Camp
LIKE A
STAR
PR
Event
Online
Outline
TimelineW1 Apr W2 Apr W3 Apr W4 Apr W1 May W2 May
ObjectiveBuild awareness and excitementYO!Star Camp
Generate interest to join in camp through PR & Print.Drive traffic to audition round by onlineOffline activities & event create a BIG BUZZ
Remind event & brand message by PR
Teaser Banner on Mass Media
Website
Article in content page to remind consumer about event & product
Run TVC & Print through campaign
Create a Microsite for AuditionViral Video
Social Network link
Offline: Flash Mob
Offline: Street Hunting
Timeline
PHASE 1 PHASE 2 PHASE 3
AuditionViral
• 5 Fields: Model, dancer, singer, MC,
• Create Microsite• Video clip of register• Crazy clip
Semi finalParty
• Depart Vehicle: Train• Exchange food• Semi final contest.• Party with Celeb• Game: “Yo!Tỏa sáng”
(Free Style)• Dancing
Morning activitiesSecond ground
Final
• Game: “Tìm báu vật” to get Ipod
• 50 selected candidates
• 2nd round to get 10 for final
• Final show in night
AUDITION ROUND
Microsite Content
Create a Microsite for Audition Round: www.yostarcamp.com
- Microsite is the space for target can share their talent & get voting from online user
- Target can get prize if they have the most video & picture voted
- Judge board will evaluate & give them a chance to join in YO!Star Camp to be come a REAL Star with their
vitality
Home Page
Audition Zone
Game Zone
YoMost’s Product
AUDITION ZONETarget will upload their video clip to their own space on www.yostarcamp.com
With 05 fields of talent:
- MC: upload their free talk about a HOT topic
- Singer, actor: upload their video
- Dancer : upload their video by group (04 – 08 persons in group)
- Model: upload their picture album (08 pose) & a catwalk video
Online User will vote for their favorite talent.
EVALUATION - SELECTIONJudge board will select talent who will have a chance to join the camp & with talent who is most voted by OU.
- MC: 20 peoples & 10 by voting
- Singer: 80 peoples & 20 by voting
- Dancer: 08 groups & 04 by voting
- Actor: 50 peoples & 30 by voting
- Model: 70 peoples & 30 by voting
Selection will be announced at Flash Mob show
VOTING- Online User (OU) will vote for their favorite talent. OU will have a chance to get
gift everyday & every week when vote for a talent (or a clip).
- OU can comment on video clip, send clip to friend or download clip for ringtone,
wallpaper…..
- The Vote from OU will select talent join in the CAMP
- Online User give chance to talent
STREET HUNTINGSome hunting groups with camcorders go around big cities to do interview
the “vitality” faces, then post to microsite/ website.
Interview concept:
- Attack the good looking boys/ girls to ask the know-how of keeping vitality.
- Introduce them the other way of helping vitality by drinking YoMost which help
inner health. And educate them the habit of uses!
- 10minutes/ case.
How to Why are people interesting?
- If the interviewees keep the part of Yo-Most bar code (on packaging)/ a special
sticker of campaign. They will receive right away a special gift from Yo-Most.
- If the interviewee has not used, they will receive a block of Yo-Most.
To create the WOM, awareness and create usage habit!
Flash Mob Show
Offline Activities: Flash Mob to announce selection
- Organize Flash mod show at some crowded shopping mall in Ho Chi Minh City.
- Target & consumer will have a chance to meet YO!Celeb, who will join in YO!Star Camp as Team Leader & Judge.
- Selection talent will be announce in Show.
- Audience can get some KOOL gift from YoMost
Diamond Plaza
Vincom Plaza
Parkson Hung Vuong Plaza
Tax Trade Center
Now Zone Center
YO!Celeb
Thanh Hằng
MODEL
Bình MinhĐàm Vĩnh Hưng Mỹ Tâm
SINGER
YO!Celeb
MC ACTOR
Tuấn Nam
Thùy Minh
Thành Lộc
Hồng Ánh
DANCER
John - Khánh Thy
Viral Clip : Dare to Shine - Target dream to be a STAR like one of YO!Celeb.
- Example: clip record the body performance like Thanh Hằng, with a long legs & wonderful body……. but in the
end , the face is not Thanh Hằng.
- And the Tag line will show:
ARE YOU READY FOR
YO!StarCamp?
The first day
Ho Chi Minh06:00 AM
Phan Thiết11:30 AM
Rental 05 railroad wagon. One field
will have 01 wagon.
All YO!PreStar will start their journey
On train activities: The Secret Round - Each wagon will have 03 members of YO!Star Camp. YO!PreStar will be announced about the journey and some
tip for them in the camp.
- YO!Mem will organize some game to make a happy atmosphere on the trip.
Game 1: for YO!PreStar introduce about themselves
Game 2: for YO!PreStar show their talent & get connect with other in tour
During the tour,
YO!Mem will mark
all YO!PreStar in
wagon base on
their performance
in game & their
vitality.
Give mark to
YO!PreStar when come
to Phan Thiet. This
mark will plus with
Round 01 to select
candidate to Round 02
FOOD EXCHANGE CHECK IN
- YO!PreStar come to YO!Star Camp at Romana Resort. They come to Food Court to exchange food & drink by
YO!Card first.
Check in: - Each field will have 01 area to live, with 05 YO!Prestar in one room.
Concentrate:
- All YO!PreStar gather at the main stage on 14:00
- YO!Celeb will welcome and lead team for the first round
12:00 14:00
Venue
The Romana Resort
Situated on a private mountain and surrounded by the sea, Romana Resort & Spa provides
breathtaking vistas of the bay and mountain.
YO!Stage
YO!Stage
ROUND 1- YO!PreStar will perform their talent on stage.
- 01 group with 10 YO!PreStar. With the schedule : Singer > Actor > Dancer > Model. MC
will lead the contest. Judge board will mark to each YO!Prestar after the performance.
Contest Methodology:
- Singer: 01 minute for one song.
- Actor: Judge board give a topic, actor perform in 1min after 30sec for preparation.
- Dancer : perform with group, 1 song and 3 min for one group.
- Model : 10 model in 1 collection.
15:00 19:00
Top 50 YO!PreStar will be kept in secret to make the attraction to all
YO!Star Party20:00 22:00
YO!Celeb Switch-over PerformanceYO!Celeb have a wonderful show in the party.
They will switch-over their professional field and performance in a strange role.
àm become a
HipHop Dancer
YoMost want to thell with YO!PreStar “Anyone can be shined, the most important is you have enough vitality and confident to shine or not?”
Game: YO!Shine- 01 Ipad for the Most Shine Talent in the Party.
- All YO!PreStar can do anything to make attraction with everybody.
- The winner is the most voted by all YO!PreStar at the end of the party
DJ Show fire upthe crowded
at the beach
End of first day
The second day begin
YO!PreStar exchange food & drink for the final day.
7h30All people will gather the main stage for a wonderful
& rebellious game.
08:00 09:00
- All YO!PreStar join in the Game to find “The Pirate’s Treasure”
buried in sand of the beach.
- Hints will give by YO!Celeb, all participant must discover the
next hint to find the way to get treasure.
- The game end when the last treasure is found.
IpadIphone LV bags PSP
YO!Celeb Training 09:00 11:00- All YO!PreStar will have a training with YO!Celeb.
- YO!Celeb will train performance skill & sharing experiences to all.
Top 50 Announcement 11:00- Announce Top 50 and the rule of 2nd round
- Give YoMost gift for the rest of YO!PreStar
11:30 13:00 Launch & preparation
ROUND 2Like Round 1, With the schedule : Singer > Actor > Dancer > Model> MC. Judge board
will mark to each YO!PreStar after the performance.
Contest Methodology: - MC: perform their skill in the popular show in TV
- Singer: perform half of song with live music.
- Actor: 4 YO!PreStar perform in a play with topic give by Judge Board
- Dancer : 02 group/round and perform. DJ will play a song and Judge Board will select winner.
- Model : Model perform their free costume on stage, photographer take their picture and judge board
give mark with their performance and picture
14:00 16:00
Announce the Final list of YO!Star Camp16:30
FREE TIME 17:00 19:00- Free time for all YO!PreStar to enjoy beach & sea before the final.
- Top 10 will prepare for the final show with YO!Celeb.
The Vitality Show
DJ warm up the showwith fire performance
The Vitality ShowShow Schedule: MC > Singer > Dancer > Actor > Model.
Contest Methodology:
- MC: Lead the show with a YO!Celeb
- Singer: Perform a single song & duet song
- Actor: 05 YO!PreStar create a play & perform on stage
- Dancer : Group perform their favorite song & dance move.
- Model : perform 3 category : Ao Dai , Bikini & Dress
Judge board will give comment & mark to each YO!PreStar after the performance.
YO!Celeb Performance & Award
The 3rd day
Ho Chi Minh
Phan Thiết
WE FOUND
IN THE SHINED
YO!Star Camp
SEE YOU IN 2012
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
The concept 2: From -lasting vitality!
• YoMost - Empower the late teen (young adult) to “rise & shine” and help them to bring out the
vitality.
• Create the unique event for the youth - active people to remark their “red line” of being
mature young adult in both mentality & physical to explore and freely shine their own.
• A chance for them to connect a new network with their own admirable idols, and receive the
great chance for long-lasting vitality in life.
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Strategy for option 2st -
Celebrating
Top 10 winners to compete to get the 3 biggest dreams
Support 300 wishes to become true,
200 winners to Yo-Camp, announce top 10 best cases
Send their “1st thing to do” wish
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
• How?
Send the “1st thing to do” wish (value is under VND 2,000,000) in any kinds of type: video, photos, poem, writing,…to microsite/ website.
• The criteria: meanings of wishes, and the way to convince
• How to select the winners (divided by regions):
By voting: 100 winners
By prestige judge board: 200 winners
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
• How:
The top 500 “1st thing to do” wishes to be supported with an amount of money (equal to the wish value, but under VND
1,000,000) to make them become true.
All “wish-come-true” actions will be reported in websites.
• How to select the 200 winners for Yo-camp:
By voting: 50
The flashmob led by the idols to announce the rest 150
• How to hook other non-participants to vote & keep their interest in the contest?
Prizes for voting: Ipad, Digital camera, laptop
2 tickets to Yo-Camp!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
YO-camp and The bigger dreams shine up!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
• What are activities?
Before Yo-camp: the 200 winners have to “prepare by their own ways” to
show their biggest but feasible dream in life then send in advance to organizer.
The YoMost train to start the journey which there are lots of fun, healthy, crazy
and always shining activities in the beach to remark their “red-line” of being
mature young adults.
The trip is fully reported in the website and mass relevant media.
Yo-camp and The bigger dreams shine up!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
• How to select the top 10 big dreams to final list?
By scanning the best ones in advance before the trip (20)
By judging through their performances at the Yo-camp.
• Dream orientation: may be within in 5 fields (MC, dance, singing, actor/ actress, model) which seems to interpret our “vitality” message the most!
Yo-camp and The bigger dreams shine up!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
• How to judge the top 3 winners?
The top 10 qualified nominates have to “prepare by their own ways” to show their biggest but feasible dream on stage to convince judge board & participants to get the biggest prizes.
• What is the biggest prizes?
The value equal to the dream, but not over USD 10,000.
Total 3 prizes.
• What are key activities in the vitality night at Yo-camp?
The contest of the biggest dream & winner announcement.
Key moment of firework cheering the Yo-camp.
Yo-camp and The bigger dreams shine up!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
Campaign Periods
• The case study of 3 winners (the successful case) in real life will be kept tracks to periodly report on media channels as special cases to create the “gloat” from others, and this will be the strong base
Keep tracks of The vitality!
Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d
THANK YOU