yl2014 media 4_omd czech tým3
TRANSCRIPT
MUSIC IN YOUR HEART
PROGRAM THAT MAKES SCHOOLS SING
2
TARGET GROUPS
DIRECTORS MUSIC TEACHERS TEENAGERS
KIDS ARE EAGER TO MEET THEIR IDOLS, WHILE ACQUIRING PRESTIGE FOR THEIR CLASS.
DIRECTORS ARE KEEN ON INCREASING THEIR PRESTIGE AND PRESTIGE OF THEIR SCHOOL.
TEACHERS ARE MORE LIKELY TO SEE POSSIBLE COMPLICATIONS OF THE PROJECT.
ONCE PEOPLE KNOW THAT SOMETHING WORKS, THEY ARE MORE LIKELY TO PARTICIPATE AND AD INVESTMENTS DECREASE RAPIDLY
LET THE SHOW GET STARTED
FIRST STAGE: ROADSHOW
MAIN GOAL: TO DEMONSTRATE THE BENEFITS OF THE PROJECT AND TO INSPIRE THE SCHOOLS TO PARTICIPATE
MAIN INCENTIVE: FOR DIRECTORS – SCHOOL PRESTIGE
MEDIA STRATEGY – FIRST STAGE
DIRECTORS TEACHERS
G E N E R AT I N G C O N T E N T A N D
P U B L I C I T Y F O R S C H O O L S
MŠMT NEWSLETTER WOM
ROADSHOW
SECOND STAGE: MUSIC IN YOUR HEART COMPETITION
MAIN GOAL: TO COLLECT AT LEAST 200 SONGS
MAIN INCENTIVE: FOR CHILDREN – PARTICIPATION AT THE PROGRAM SHOOTING IN PRAGUE AND MEETING THEIR IDOLS
MEDIA STRATEGY – SECOND STAGE
DIRECTORS
TEACHERS
P R O M O T I N G T H E C O N T E N T
A N D T H E C O M P E T I T I O N
TEENAGERS
PUBLIC
A C Q U I R I N G N E W S C H O O L S
MŠMT NEWSLETTER