yl2014 media 21_utb_zlín_fmk
TRANSCRIPT
![Page 1: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/1.jpg)
MUSIC IN YOUR HEART
Vykydal PavelDominik Varga
![Page 2: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/2.jpg)
How to achieve this ?
3 phases:
1-st - Attention2-nd - Interest3-rd – Desire & Action
![Page 3: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/3.jpg)
1-st phase - ATTENTION
Wide spread public campaign about upcoming project "music in your heart".
No matter who you are, you have music in your heart – you can express your feelings by sound.
![Page 4: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/4.jpg)
but no matter who we are,
Everybody is unique,
![Page 5: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/5.jpg)
there is something ...
... we all have in common
![Page 6: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/6.jpg)
We have music in our hearts – so we can express our feelings by sound.
![Page 7: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/7.jpg)
2-nd phase - INTEREST
Most of our target audience is from various reasons not used to express themselves by music.
We must create trend they can look upon.
![Page 8: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/8.jpg)
Mobile karaoke booths
• make video, • use karaoke templates, • edit,• store on cloud, • share on social networks.
![Page 9: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/9.jpg)
3-rd phase – DESIRE & ACTION
• mobile app for Android & iOS (wi-fi hotspot based) – heartbeat,
• tool for group records, promoted by karaoke booths, Óčko FB fan page, music in your heart TV programme,
• friendship element – emphasis on colective,• share button,• customized lyrics to karaoke templates,• simultanious recording.
![Page 10: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/10.jpg)
Competition
The main goal of this mobile app is, that all participants enter a competition based on likes on FB.
3 rounds of competition in 3 months.
Each week one team wins and as a reward, they record a video with one singer in their music class – prestige.
Last month - grand finale for 3 most liked videos.
![Page 11: Yl2014 media 21_utb_zlín_fmk](https://reader035.vdocuments.us/reader035/viewer/2022062406/558a4e20d8b42a8c128b46d1/html5/thumbnails/11.jpg)
Summary3 phases
1-st: A – promotes idea
2-nd: I – mobile karaoke booth
3-rd: D&A: – mobile app "heartbeat"
Competition on FB.
Music is a natural way to express feelings.
Create BUZZ, encourage pupils
* all acompanied and supported by Óčko fan page and Óčko TV programme Tool for creating
and sharing. Real music experience in school.