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Is There More To A Good Orthopedic Medical Practice

Than Good Medicine?

Orthopedic medical practices are often lockedinto financial insurance reimbursements that donot fairly compensate them for services providedto their patients.

Unfortunately, it appears this trend will continueas insurance carriers and Medicare aredecreasing payments to providers. Also, patientscontinue to migrate from one orthopedic practiceto another as insurance coverage shifts.

Because medical practices are locked intoexisting medical insurance contracts, it does notmean that they are locked out of growing theirown practices. Orthopedic practices must attractand continue to deliver the highest level ofprofessional medical care to existingpatients....and NEW patients!

The Serota Group LLC with its Marketing &Consulting division in the medical andhealthcare profession has the experience andexpertise to make the difference in improving thebottom line of your practice...it’s just goodbusiness!

Let us show you how good business isaccomplished with a customized MarketingProgram developed and implemented tomaintain sustainable growth.

Yes, Good Business!

is available by licensing arrangement with selectorthopedic practices that meet certain criteria.The license will have a geographic area ofprotection within your region.

ORTHOSWIFT Care on Arrival can be used aloneor with your orthopedic practices’ name. It is forpractices interested in offering pediatric andadult orthopedic services for acute orthopedicinjuries such as sports injuries, sprains, fractures,dislocation and sudden neck and back pain.

ORTHOSWIFT Care on Arrival offers patients analternative to crowded emergency rooms! Yourpractice will be able to offer direct patient access.

Aftercare can be done in your existing officeswith Physicians and Physician Assistants whoare familiar with the injury.

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If the injury or pain is of a chronic nature,patients should be making an appointment.

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Utilizing the latest Digital X-Ray technology onsite enables accurate diagnosis and treatment ofmusculoskeletal injuries. While it is important tohave this technology available, the practiceneeds to be staffed to service the many NEW patients.

A high percentage of ORTHOSWIFTCare on Arrival patients are NEW patients to yourpractice!

Where do these New patients come from?

Patients come from near and far. It’s not just theconvenience of receiving Care On Arrival, butthe certainty of choice and making the initialcorrect decision.

How did NEW patients learn of ORTHOSWIFTCare on Arrival?

From many reassuring sources! Neighbors,friends, teammates, coaches, school nurses andathletic departments in their school, primary carephysicians, parents of treated patients. Frommedia campaigns: radio, television, cinema,newspaper ads, and magazine articles.

What should you do in your orthopedic practiceto make it grow?

You need to ACT and not alone! What isoccuring in the medical profession today clearlyimpacts your bottom line tomorrow. Competitionfrom other orthopedic practices for the sameNEW patients is aggressive. Your practice needsto standout with ORTHOSWIFT being a provenvehicle to look at your practice as a valuedbrand.

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Building The Brand

Building the brand is creating awareness in yourregion that informs the general public that yourpractice offers the finest orthopedic services topatients. Branding establishes your position inthe medical community that positions yourpractice in the forefront of competing orthopedicpractices. The surest way to standout and beconsidered the best has proven to be by buildingyour practice as a leading brand.

When someone asks a question enquiring aboutorthopedic practices, “how are they?” there is areason. What they and you too, really want tohear is” they are the best”. Mediocre responsessuch as “not bad” or “okay” doesn’t generatepatients. Building the brand generates patientswhile enhancing your practice’s standing as thefirst and best choice.

Marketing Services

• Brand Building • Start Up Divisions

ALL MEDIA• Radio • Television • Internet Magazine

Feature Article and Ads • Outdoor Signage • High Definition Web and Cinema Production

utilizing Digital CommunicationTranscenting Time

MEDICAL BUSINESS PRACTICE FUNCTIONS:

• Organization analysis • Restructuring • Executive Search • Financial Analysis

• HIPPA Compliance

Joel M. Serota, President

A Registered Trademark of the Serota Group, LLC121 Tuttle Road • Woodbury, CT 06798

Office: 203.263.8580Cell: 203.558.0000

www.serotagroup.comemail: theserotagroup@earthlink.net

The Serota Group LLC has a high level retainedExecutive Search division that services multiindustries and professional practices, includingthe medical field on a national basis. These searches are for physicians, partnerships,practice administrators, directors and managers.

We consider searches in the medical field tobe highly confidential.

Our Marketing and Consulting Division, withour Associate network of experienced andtalented executives, enables us to consult withclients’ on all business functions, includingmergers and acquisitions.

Feel free to contact us to confidentially discussyour concerns and needs.

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