YEAR 7:ART & TECH CREATIVE

PROJECT

LEARNING PURPOSE

LO1: I will create/ design 3 MOOD BOARDS

based on my 3 favourite Brands.

LO2: I will research imagery using online

resources to inspire my FAMOUS BRAND

REDESIGN LOGO.

LO3: I will aim to develop my understanding

of the importance of BRAND identity and

the design considerations.

Prior Learning

• Constructing/ Designing products in Yr7 Technology.

• Creating Artworks with Colour, Line and Composition.

• Aiming for neat and accurate drawing

skills.

• Remote learning design tasks; Neon sign, NIKE shoe and

Advertisement.

Future Learning

• Development of thematic ideas.

• Collecting/ researching

relevant imagery for your theme.

• Improving your application of basic

media.

Specialist Vocabulary: Creation, Composition, Artwork, Artist, Line, Tone, Colour, Theme

FAMOUS LOGO REDESIGNTHE BRIEF:

Cadbury recently spent over £1million to rebrand their famous logo. The design

was highly critiqued for it’s similarity to the original design at such a high cost.

I would like you to consider your favourite brands and how they communicate

with their audience/ consumer.

Your task is to create a mood board with mind maps based on your favourite 3

brands. You could do this using PowerPoint or buy printing and sticking images

onto paper.

If you are completing the task on PowerPoint you should use at least 1 slide per

brand.

If you are completing the task on paper you should use at least 1 piece of

paper per brand.

SUCCESS CRITERIA: • Think about the colours which represent the brand- how are these different

or similar to competitive brands?

• Consider the text and the font used; are these simplistic, modern, bold,

decorative or traditional?

• Consider the shapes involved in the logo; are they symbolic (for example

Micky Mouse ears in the Disney Channel logo)? Do they enclose text?

YOU NEED TO ENSURE YOU KEEP YOUR ART & TECH WORK SAFE SO THAT YOU CAN

RETURN YOUR WORK TO YOUR TEACHER-

NEW TASK!

HAS USED BLUES,

GREEN AND

BLACK

PREVIOUSLY.

MOOD BOARD 1: COCA-COLA

TEACHER EXAMPLE: BRAND MOODBOARD

1886 – What’s in a name?

John S Pemberton finalises the formula

for his new drink, and his partner, Frank

M Robinson, suggests the name Coca-

Cola, believing that “the two Cs would

look well in advertising”. He experiments

with writing the company’s name in

Spencerian script – a popular writing

style back then.2015- We launch our "one

brand" strategy,

which unites Coca-Cola,

Diet Coca-Cola, Coca-Cola

Zero, and Coca-Cola Life

under the iconic Coca-Cola

brand. This is celebrated

through our “Taste the

Feeling" campaign.

COMPETITOR BRAND- PEPSI

SIMILARITIES: USES RED

WITHIN LOGO. USES

CIRCULAR SHAPE SEEN IN

COCA COLAS PAST

LOGOS.

COMPETITOR BRAND- PEPSI

DIFFERENCES: USES MAINLY

BLUE WITHIN LOGO.

USES A SIMPLICTIC MODERN

FONT.

CURSIVE

TRADITIONAL FONT

SYMBOL OF COCA-COLA

GLASS BOTTLE

MAINLY USES THE COLOURS RED AND

WHITE.

THEY HAVE

USED

CIRCLES

PREVIOUSLY

BUT NOW

USE RIBBONS

FROM THE

‘C’S’ IN

LASTEST

DESIGNS.

FAMOUS LOGO REDESIGN

You can use online sources such as Pinterest & Google to research your chosen brands.

https://www.pinterest.co.uk

FAMOUS LOGO REDESIGN

WHAT TO DO IF YOUR STUCK?

Make sure you have read the instructions carefully but if you need

further help contact your class teacher for extra support.

Next week you will be designing your new logo!

You can use online sources such as Pinterest & Google to research your chosen brands.

https://www.pinterest.co.uk