yashpal malik synopsis

8/8/2019 Yashpal Malik Synopsis

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DISSERTATION SYNOPSIS

Title of Research:SCOPE OF MEDICAL TOURISM IN DELHI/NCR

Rationale of proposed investigation:The foremost objective once the research is undertaken is to analyse and study the scope of medical

tourism in Delhi/NCR. The research gives an insight on the present scenario of medical tourism in

Delhi /NCR.

The study shows that what is the potential of medical tourism in Delhi/NCR, what is the existing scenario

and what are the basic reasons for such a tremendous growth in this particular field in case of Delhi/NCR.

Review of work already done on the subject:

Medical Tourism: India is the Favorable Destination in the World - RNCOS Market

Report

Medical Tourism: India is the Favorable Destination in the WorldThe concept of Medical Tourism India refers to visit by overseas patients for medical treatment andrelaxation. The opportunities in Indian Healthcare sector in medical infrastructure and technology are just as good as those in the West.

/24-7PressRelease/ - New Delhi, India, July 28, 2006 - As Indian healthcare sector develops, a new termhas been coined called 'Medical Tourism', which is the process of people from all corners of the worldvisiting India to seek medical and relaxation treatments. The most common treatments sought are heartsurgery, knee transplant, cosmetic surgery and dental care.

According to research reports on Indian Healthcare sector, the medical tourism market is valued to beworth over $310 million with foreign patients coming by 100,000 every year, and the market ispredicted to grow to $2 billion by 2012.
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Medical tourists choose India as their favorable destination because of the key opportunities in Indianhealthcare sector in the form of efficient infrastructures and technology. The health insurance marketand National medical systems here are well developed, which is convenient for visitors from the Westand the Middle East. They also find the hospital expenses very affordable.

RNCOS in its market research report, "Opportunities in Indian Healthcare Sector" finds that 120,000

overseas patients came to India in 2005 for medical treatment and this is expected to expand by 30%.The healthcare industry overview shows that the medical infrastructure and technology in this country isin par with those in USA, UK and Europe. India can vie with some of its best hospitals and treatmentcenters in the world, and therefore make it a favorable destination.

The market research report addresses the following critical issues and facts:

The merging trends in the Indian health care sector

The key regulations and policy environment in the healthcare industry

The future scenario of the healthcare market in India

The key players in the health care market in India

The opportunities that exist for the healthcare market

The challenges faced by the Indian healthcare industry

Other economic factors affecting the Indian health care market

RNCOS' report is based on extensive research that provides objective analysis of India's healthcaresector performance. The report would be helpful for clients in analyzing the opportunities prevailing andcritical for the growth of this market. It will also help investors who can refer to the detailed data andanalysis on the changing dynamics of the healthcare industry.

Source - 24-7PressRelease - RNCOS Market Report

Indias cost-effective and efficient medical sector has made it a favored destination for

healthcare - Indias Health Minister

Government pushes medical tourism in IndiaNEW DELHI (ICNS) -- Indias Health Minister Anbumani Ramadoss says countrys cost-effective andefficient medical sector has made it a favored destination for healthcare.

Dr. Ramadoss, Minister for Health and Family Welfare, said this while releasing the Incredible IndiaBrochure on Medical Tourism August 30. The Indian systems of medicine like Ayurveda, Yoga,Panchakarma, Rejuvenation Therapy are among the most ancient systems of medical treatment, of the

world, he said.

Southern states of India, especially, Kerala has developed Health Tourism as one of the products for thepromotion of tourism in Kerala. He said most hotels and resorts are coming up with the spas andAyurveda Centers as an integral part in Kerala. India has an international reputation of being aknowledge-based economy. The available talent base of over 500,000 doctors and seven 700,000nursing professionals, India can provide Medical and Health care of international standard atcomparatively low cost, he said.
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Seeing the huge potential in the sector, the government has also started issuing M (medical) visa to themedical patients, and MX visas to the spouse accompanying him, which are valid for a year.Two lakhmedical tourists visited India last year, and the figure will grow by 50% this year.

India is being promoted as a healthcare destination in the ongoing 'Incredible India campaign,' being runby the tourism ministry. Soni said the campaign would promote Indian hospitals abroad as centers

offering best medical services. In addition, availing medical services in India costs about a tenth of whatit is in US, and one-sixth in UK.Not only this, theNational Accreditation Board for Hospitals (NABH),a body set up to ensure safety and hygiene norms for hospitals, has already started the process ofgranting accreditation with 70 hospitals in the process of getting approval, chairman of CII's nationalcommittee on healthcare, Dr Naresh Trehan said.

Dr Trehan said India now offers the latest techniques such as robotic surgery, and gamma-knifetreatment for brain tumors. The efficacy of treatment compares with that in the West, with the death ratefrom coronary bypasses at 0.8% compared to 2.35% in the US. Union health minister A Ramadossstated the government is considering the Clinical Establishment Bill that would mandate accreditationfor hospitals down to the district and village levels.

Source - The Times of India - Indiatimes

An article from 'The Guardian' on Medical Tourism in India.

This UK patient avoided the NHS list and flew to India for a heart bypass. Is health tourism the future?Three months ago George Marshall fretted about the choice offered by his doctor in Britain. Diagnosedwith coronary heart disease, the violin repairer from Bradford was told he could either wait up to sixmonths for a heart bypass operation on the National Health Service or pay 19,000 to go under thescalpel immediately.

In the end, Mr Marshall chose to outsource his operation to India. Last month he flew 5,000 miles to thesouthern Indian city of Bangalore where surgeons at the Wockhardt hospital and heart institute took a

piece of vein from his arm to repair the thinning arteries of his heart. The cost was 4,800, including theflight.

"Everyone's been really great here. I have been in the NHS and gone private in Britain in the past, but Ican say that the care and facilities in India are easily comparable," says Mr Marshall, sitting in hospital-blue pajamas. "I'd have no problem coming again."

The 73-year-old found the hospital in Bangalore after a few hours surfing the internet. Mr Marshalldecided to come after an email conversation with Wockhardt's vice-president and a chat with other"medical tourists" from Britain who had undergone surgery in the hospital.

"Once I knew others had come I thought, why not? In Europe hospitals in Germany and Belgium woulddo the operation for less than doctors in Britain. But Europe was still more expensive than here. And the

staff speak English in India."

With patients such as Mr Marshall willing to travel across the globe to get treatment sooner or morecheaply than they could at home, Indian hospital groups see a huge market for their services. This wasan article onThe Guardian - UK.

Source: The Guardian, UK
http://www.qcin.org/html/nabh/nabh_intro.phphttp://timesofindia.indiatimes.com/articleshow/1941459.cmshttp://www.guardian.co.uk/http://www.qcin.org/html/nabh/nabh_intro.phphttp://timesofindia.indiatimes.com/articleshow/1941459.cmshttp://www.guardian.co.uk/


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McKinseys Report

The market is smaller than conventional wisdom suggests, and most of todays medical

travelers seek high quality and faster service, not lower costs. However, the potentialfor growth is significant.

MAY 2008 Tilman Ehrbeck, Ceani Guevara, and Paul D. Mango

The idea of traveling around the world for medical treatment has captured much attention and

imagination. As the debate on health care reform heats up in the United States, few weeks go by without a

story about an under- or uninsured patient going to INDIA or Thailand for heart surgery or hip

replacement. Although medical travelers have many motives, lower-cost procedures and discretionary

cosmetic operations represent only small segments. Most of these people seek the worlds most advanced

technology, better quality, or quicker access to medical care.

To create a rigorous and credible fact base about the nascent medical-travel market, McKinsey studiedmore than 20 medical-travel destinations; analyzed primary data on the number, type, and origin of

medical travelers; and conducted interviews with providers, patients, and intermediaries in 20 countries.

We place the current market at 60,000 to 85,000 inpatient1 medical travelers a yearnumbers far smaller

than others have reported.

These smaller numbers hinge in part on our strict definition of medical travelers: people whose primary

and explicit purpose in traveling is medical treatment in a foreign country.

Source: McKinsey (MAY 2008 Tilman Ehrbeck, Ceani Guevara, and Paul D. Mango

Medical tourism: its potential impact on the health workforce and health systems in India

Globalization of health services

Globally there has been tremendous growth in the health service sector, catalyzed by inadequate nationalpublic health services, the spiralling cost of health services and the availability of cheaper alternatives indeveloping economies. This has led to the globalization of health care worldwide, illustrated by growingcross-border delivery of health services that is estimated to be in excess of US$140 billion (World TradeOrganization 2001).In India, health care is one of the largest sectors, in terms of revenue and employment, and this sector isexpanding rapidly. During the 1990s, the Indian health care sector grew at a compound annual rate of16%. Today the total value of the sector is more than US$34 billion. By 2012, India's health care sector is

projected to grow to nearly US$40 billion (PricewaterhouseCoopers 2007). A major proportion of thisgrowth is predicted to be attributable to the growth in the business of medical tourism.Medical tourism in India has gained momentum over the past few years. According to the Confederationof Indian Industries (CII), approximately 150 000 patients arrived in India in 2005 from across the globefor medical treatment, and this is expected to increase by 15% each year (Confederation of IndianIndustries and McKinsey & Co. 2002). The medical tourism market in India was estimated at US$333million in 2004 and has grown by about 25%. It is predicted to become a US$2 billion a year businessopportunity by 2012 (Ernst & Young 2006).
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Expansion of medical tourism in India

There are several characteristics that make India an appealing destination for visitors seeking healthservices. These include its well-trained health practitioners, a large populace of good English-speakingmedical staff, a good mix of allopathic and alternative systems of medicine, the availability of super-specialty centres, use of technologically advanced diagnostic equipment, and finally and more

importantly,

Materials & Methods:Research is initiated by examining the secondary data to gain insight into the problem.

DEVELOPING THE RESEARCH PLAN

The data for this research project would be collected through questionnaire.

A structured questionnaire would be framed as it is less time consuming, generates specific and

to the point information, easier to tabulate and interpret. Both type of questions i.e. Open ended

and closed ended, would be used.

The questionnaires response format for the population would be close ended questions. With a

mix of question types varying from ranking, multiple choice to checklist questions.The

questionnaires response format would be open ended as well as close ended questions

COLLECTION OF DATA

a) Secondary Data: The secondary data was collected from the articles, news papers,

management books, and the internet.

b) Primary data:

The method of collection of primary data would be direct personal interview through a structured

questionnaire.

SAMPLING PLAN

Since it is not possible to study whole population, it is necessary to obtain representative samples

from the population to understand its characteristics.


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1) Sampling Units:Non branded jewelers and Adults (who have purchased jewellery)

2) Research Instrument : Structured Questionnaire

SAMPLE SIZE = 100 respondents

Major Hypothesis:

The null hypothesis would be:

50% ofthe consumers prefer buying branded Diamond jewellery.

The alternative hypothesis would be:

More than 50% of the consumers prefer buying Non-Branded Diamond jewellery.

The statistical tool used for the research would be Sign Test to test the hypothesis.

Tentative Contents:1. INTRODUCTION

2. OBJECTIVE OF THE PROJECT

3. RESEARCH METHDOLOGY

4. DATA ANALYSIS & INTERPRETATION

5. FINDINGS

6. SUGGESTION

7. CONCLUSION

8. LIMITATIONS

9. BIBLIOGRAPHY


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10. ANNEXURE

References:The web sites are:

1) http://www.indian-medical-tourism.com/why-medical-tourism-india.html

2) http://heapol.oxfordjournals.org/content/25/3/248.short

3) http://www.indian-medical-tourism.com/articles-on-medical-tourism-india.html#indiahealth2

4)http://www.pressabout.com/?s=medical+tourism+in+delhi

5) http://www.articlesbase.com/medical-tourism-articles/
http://www.indian-medical-tourism.com/why-medical-tourism-india.htmlhttp://heapol.oxfordjournals.org/content/25/3/248.shorthttp://www.indian-medical-tourism.com/articles-on-medical-tourism-india.html#indiahealth2http://www.pressabout.com/?s=medical+tourism+in+delhihttp://www.articlesbase.com/medical-tourism-articles/http://www.indian-medical-tourism.com/why-medical-tourism-india.htmlhttp://heapol.oxfordjournals.org/content/25/3/248.shorthttp://www.indian-medical-tourism.com/articles-on-medical-tourism-india.html#indiahealth2http://www.pressabout.com/?s=medical+tourism+in+delhihttp://www.articlesbase.com/medical-tourism-articles/

yashpal malik synopsis

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