yaman gensan magazine june-july 2014

VOLUME 8 JUNE - JULY 2014

YGYAMAN GENS

ANLeading the Pack: Get to know SMEDCI’sOfficers and Trustees

12

Success StoryThe magic of“Mix ‘N Magic

17

COVER STORY

WOMEN 8

behind SMED Council, Inc.

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YAMAN GENSAN June-July 20142

• Equipping young entrepreneurs towards global competitiveness

One of the highlights of the 12th YG Celebration was the conduct of the exciting 1st Junior Entrepreneurs’ Camp, a festive 2-day activity with the theme “Attuning Entrepreneurial Capability toward Global Competitiveness”. The activity was designed for secondary students of the different high schools in General Santos City.

STI College Culinary Arts laboratory hosted the Pan de Sal Creation participated by five competing high schools. Students’ projects showcasing the different skills they learned in school were displayed in their booths. Skills on hair and make-up, nail care, and table skirting were also on display. Alternative Learning System (ALS) students also displayed their outputs and did demonstrations on slipper-making and toy-balloon making.

• Opening Programme at Gaisano Mall Atrium on July 11, 2014

The two-day activity formally opened in the morning of July 11, 2014. General Santos City High School hosted the 1st Junior Entrepreneurs’ Camp 2014

The local government of General Santos through the City Economic Management and Cooperative Development Office (CEMCDO), Department of Trade and Industry, active private partner organizations, and GSC Small and Medium Enterprise Development Council,

Opening Ceremony. The Programme was highlighted by the message of City Mayor Ronnel Rivera which was read by Dave Arreglado, Executive Assistant for Investment and Tourism.

1st Junior Entrepreneurs’ Camp held

Inc. (GSC SMEDCI) once again mounted the city’s Business Month dubbed as 2014 Yaman GenSan (Yabong Maliliit na Negosyo sa GenSan) commencing on June 20, 2014 and wrapping up on July 22, 2014.

For twelve years now, the city

government has strongly supported Yaman GenSan with the end-view of stimulating economic activity for micro, small, and medium enterprises during the lean period of the year. This year’s theme is “Advancing Entrepreneurial Paradigms”.

The month-long event featured business-related seminars, skills trainings, fora and conferences, Trade Fair and Exhibits, Jobs Fair, Young Entrepreneurs’ Fair and Junior Entrepreneurs Camp, and other tourism-inspired activities. GSC SMEDCI, the lead organization, continues to fulfill its mission to help expand and provide opportunities to entrepreneurs and aspiring entrepreneurs in the city, especially those belonging to the micro, small, and medium enterprises.

“We are committed to extend services up to the Barangay level to ensure that everyone is benefitted from the opportunities presented by Yaman GenSan”, says GSC SMEDCI President Rosanna Bernadette Contreras.

YG 2014 opens with a Bang!

☞ P. 18

☞ P. 23

YG Opening Program. (Left to Right)SMEDCIPresidentRosannaB.Contreras,MayorRonnelC.Rivera, “Mrs. Hanepbuhay” Hon. Senator CynthiaA.Villar,andDiamondLifestyleCorporationCountryManagerGraceCo,gracingYG2014’sopeningprogram.

RIbbON-cuTTINg cEREmONy.1stJuniorEntrepreneur’sCampwith resourcespeakers (from left)Dr.SylviaC.Acuña,JoshuaAnthonyCo,DaveAreglado,SMEDCIExecutiveDirectorAileenNolidaJ.Tolimao,andFielAngelieF.Cortez,RMT.


Republic of the PhilippinesLocal Government Unit - General Santos City

OFFICE OF THE CITY MAYOR

Greetings of peace and prosperity!

Nowhere in Mindanao has the entrepreneurial spirit of the Filipino

people been more successful.When General Paulino Santos

brought with him 62 brave settlers from Visayas and Luzon together with employees of the newly created National Land Settlement Administration (NLSA) more than 75 years ago, nobody expected that this once wilderness will turn into a bustling metropolis.

When General Santos became a city in 1968, this place was then a very rural area, relying heavily on agriculture and livestock. The city took a dramatic change in the 1970s when our tuna industry was born. During the infancy of our fishing industry, we saw the growth of merchandisers selling fishing gears and accessories. They would evolve into traders and distributors of boat engines.

From being just artisans and craftsmen, our workers helped develop our shipbuilding industry. We now have modern shipyards

RONNEL C. RIVERACity Mayor

and dry docking facilities. Of course, everybody among us now knew how our city was built by the tuna industry. We owe it to our tuna industry why our city has become the epitome of modern day success of Philippine micro, small and medium enterprises.

Indeed, General Santos is a quintessential city that was built on locally-grown industries. The wealth and the abundance of its resources and the entrepreneurial spirit of its people are what made General Santos the fastest growing city in the south.

This magazine will both sum up and provide us a peek of what is in store for us in the future.

I enjoin you to sift through the pages of this magazine as this is representative of our collective entrepreneurial spirit.

With my best regards,

The General Santos City Small and Medium Enterprise Development Council, Inc. or better known as GSC SMEDCI began its humble beginnings through Executive Order No. 24, Series of 2003. The Order aims to promote, strengthen, and encourage the growth and development of small and medium enterprises in all productive sectors of the economy. The Council is composed of national government agencies, the local government of General Santos, non-government organizations, and the Department of Trade and Industry (DTI) which acts as Secretariat.

Big wins • 2005 – The birth of GSC SMEDCI. It was also registered

with the Securities and Exchange Commission. This year also marked the active engagement of the local government unit through the City Mayor’s Office by initiating the conduct of Recognition Programs that honor significant contributions of local entrepreneurs in the city’s economy.

☞ P. 7

Humble beginnings: Birth of GSC SMEDCI


Republic of the PhilippinesHOUSE OF REPRESENTATIVES

1st Congressional District of South Cotabato & General Santos City

A decade and a half ago, the Local Government of General Santos and the Department of Trade and Industry-GSC Field Office envisioned

that the city’s people to be economically empowered by engaging in financially sustainable endeavors. We called the program YAbong MAliliit na Negosyo sa Gensan or YAMAN Gensan. The strategy was to encourage as many people as possible to become entrepreneurs. We intended that the last week of June until the third week of July be dedicated as the city’s Business Month as an annual celebration of the efforts made and achieved leading to the realization of that vision. Several years and numerous new enterprises later, I am delighted to witness that YAMAN Gensan has evolved, and continues to create, assist, and strengthen entrepreneurs within the city; many of which are already participants in the global market.

Once again, the forces behind YAMAN Gensan made an insightful move in introducing 2014’s celebration theme of “Advancing Entrepreneurial Paradigm.” Indeed, economic globalization and the intense competition in this global arena profoundly influenced and changed the rules of enterprise governance. The information contained within the pages of this magazine points to the purpose of developing and enhancing the skill and increasing the competency of the city’s

human capital and empowering the MSMEs to be dynamic and creative participants in the ASEAN Integration. This is clearly a shift in entrepreneurial paradigm of spatial development. Spatial development, as the newer trend, is strongly characterized by innovative ideas, products and services, lateral analysis of real-time situations, and directional orientation towards economic growth through the private-public partnership strategic approach.

I am especially glad that YAMAN Gensan has laid the foundation of the city’s business-scape that allowed our entrepreneurs to be ready and adaptive to international challenges and opportunities. I pledge my unwavering support and cooperation to the Local Government of General Santos, DTI, the SMED Council, and the Chamber of Commerce in this commendable foresight.

PEDRO B. ACHARON, JR.Representative

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One of the top highlights of the 12th Yaman GenSan was the Jobs’ Fair held in collaboration with the Public Employment Service Office (PESO) of the local government of General Santos and the Department of Labor and Employment (DOLE).

The Jobs’ Fair is designed to fast track employment facilitation services for the poor, the unemployed, new entrants to the labor force, displaced and returning migrant workers in General Santos City and nearby cities, municipalities, and provinces; assist in the filling of vacancies in the business sector, licensed/authorized recruitment agencies, and registered job contractors/sub-contractors in support of DOLE’s anti-illegal recruitment campaign; and assist in the dissemination of information on other DOLE programs and services.

52 companies participated in the Jobs’ Fair. There were 34 local employers and 18 overseas recruiters.

PESO reported that job vacancies solicited and reported reached 10,793. This is broken down into local employment at 2,284 and overseas employment at 8,509.

The total number of registered applicants reached 955 with local employment at 807 (Male 350; Female 457) and overseas employment at 148 (Male 47; Female 74).

Meanwhile, 399 applicants were hired on the spot generating local employment at 284 and overseas employment at 115, respectively.

YG holds Jobs’ Fair


Our intent is to create a magazine that truly reflects the dynamism,

creativity, and foresight of Yaman GenSan as a major event of General Santos City, the frontrunners of SMED Council, Inc., and the leaders of the city. We want to feature people whose commitment, dedication, and passion to serve the Council are beyond

reproach. We also want to celebrate the success story of a micro entrepreneur. An inspiring story should be written and documented. The story of Mix ‘N Magic is worth emulating.

The front cover features the faces of the women behind the Council. They are the force that carries SMED Council, Inc. to its desired destination. These ladies aspire for the Council to become strong, solid, and wield power and influence to be able to make a great difference in the lives of many Generals, particularly those contemplating of engaging in entrepreneurial ventures.

We also wish to introduce the Council’s Officers and Trustees to

the reading public. These quiet and unassuming leaders with proven track records support the Council all the way.

We also want everyone to revisit the humble beginnings of the Council. It is important we know where we come from; where we are at present; and where we intend to go. History will tell us that not knowing where we come from is folly. As a city, we must celebrate the wins of the organization.

The envisioned MSMED Center is expected to provide MSMEs in GenSan a centralized hub to deliver functions like training and skills development, business incubation, and knowledge management. The Center will be dedicated to MSME development.

The Yaman Awards that caps the annual event is inspiring as it recognizes the entrepreneurs that come through from a competitive evaluation process. Nothing could be sweeter than victory borne out of hard labor. We recognize the efforts of the organizers who intricately put glitz to the occasion. Indeed after a month-long flurry of activities, the perfect place to wind down is an Awards Night complete with glamour, delectable food, excellent wine, and good company. Enjoy the Issue!

Editor’s NotE

Editorial Board

YG’s new look

BELINDAL.SALES-CANLASEditor

CONTRIBUTORS:

AILEENNOLIDAJ.TOLIMAOMARYJEANS.VILLEGASKIMBERLYGAYJ.JONGAY

RAYMUNDT.DIAZJOAQUINTIONGCO

andNESTORCVCABALQUINTO

ANGELOUM.DIMAANOIntern

YG is published by GSC SMED Council Inc.General Santos City

All rights reserved. 2014

Richter Alternative and Medical CenterRoom #6 JMP Building, South Osmeña Avenue

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Contact Person/s:Fe Almasa: 0947 302 7784Bien Salvio: 0925 321 1975

Ging: 0920 511 3449

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Micro, Small, and Medium Enterprises (MSMEs) are the country’s engines for growth employing about 70% of the country’s workforce, and producing 30% of the country’s total output. With the equal efforts of all entrepreneurs, MSMEs have been dubbed as the backbone of the country’s economy.

However, reports show that specific constraints hinder the continued growth and development of these businesses. Based on the Annual Integrated Business Environment Profile of General Santos City for the year 2014, a Report on the Study of “Small and Medium Enterprise (SME) Development Strategy in the EAGA Region” by Asian Development Bank, MSMEs face specific constraints that directly impact on their daily operations. Apart from that, they also face general constraints that affect their business environment.

With the intent of helping MSMEs deal with the above-mentioned constraints, the General Santos City Small and Medium Enterprise Development Council Inc. (GSC SMEDCI) conceptualizes and works in tandem with the local government of General Santos to establish the General Santos City Micro, Small, and Medium Enterprise Development (MSMED) Center. The Center is envisioned to be a multi-purpose Center for MSME

Establishment of MSMED Center urged development.

The proposed Center is expected to provide MSMEs in GenSan a centralized hub to deliver functions such as training and skills development, business incubation, and knowledge management.

The proposed Center is a facility equipped with state-of-the-art audio-visual equipment to facilitate regular trainings, seminars, and techno-transfer sessions that may be conducted in small groups of 25, to bigger groups of 50 participants.

The proposed Center is comprised of 50-seater Training Room with tables; 12-seater Meeting Room with conference tables; Knowledge Management Section complete with 4 seats; 2 computer stations and a library system; Business Section with 2 computer stations, internet, printing and reproduction facilities; Incubation Section with 2 small private offices and 2 open cube spaces; and SMEDCI Office with three open cube small offices, storage, reception, showroom, and finally, a pantry.

GSC SMEDCI consistently works with the local government of GenSan to realize this proposal, most particularly, the allocation of the space needed with partitions and setting up the Knowledge Management Section, Incubation Section, and Showroom of the Center.

Humblebeginnings...• 2006 - GSC SMEDCI launched

the Island OTOP Fair - Yamang Mindanao in General Santos City. The One Town One Product (OTOP) Fair, the creative and entrepreneurial genius of DTI together with the Council, aspires to bring out the best of the island’s produce by combining vital industries into industry clusters, thus opening interactive channels for private-public partnerships that gained a bullish PHP 39 million for the economy. For these dynamic efforts, SP Resolution No. 152, series of 2006, was passed and approved.

• 2007 - GSC SMEDCI became the implementing arm of the trade and development projects of the

City during its Business month celebration, also known as Yaman GenSan; the theme of which totally hit the heart of the Council: Yabong Maliliit na Negosyo sa GenSan. 2007 was a major breakthrough when the academe joined and showcased their students as future entrepreneurs. Through this paradigm shift, the Young Entrepreneurs’ Fair was conceptualized.

In an effort to create and develop local entrepreneurs, local communities or Barangays were tapped through the project Isang Serbisyo, Isang Produkto sa Barangay.

• 2007 was a profitable year for the Council as it gained PHP 40 million for all its activities

☞ P. 8

featured in Yaman GenSan. • 2008 - GSC SMEDCI was again

recognized by the local government and given accreditation for its continued implementation of Yaman GenSan’s OTOP. The Council was recognized for promoting and helping develop micro, small, and medium entrepreneurs.

• 2009 – DTI together with OTOP Philippines and SMED Council XII recognized and awarded the Council as the City’s Outstanding OTOP Partner for the Years 2005-2009, and Outstanding OTOP Partner in Region XII.

• 2010 - The Council continued to conduct successful events.

from page 4


☞ P. 23

YG highlights Green Business Forum

The challenges brought about by climate change send us a message that the earth is aging. The effects of climate change greatly affect us, as well as the business community. People from all walks of life and around the world are finding ways and means to protect mother earth and to mitigate the impact of climate change.

With these realities in mind,

GSC SMED Council, Inc. organized Green Business Forum on July 18, 2014 at Phela Grande Hotel, General Santos City. The objective of the Forum was to ensure that businesses thrive amidst climate change; innovate ways to improve and sustain environment-friendly business operations; and for government to provide the leadership to manage climate change impacts.

Vice Mayor Shirlyn Bañas-Nograles gave the welcome remarks and mentioned that the Green Business Forum is her first public appearance after her prolonged leave of absence. First speaker was John Paul Pelayo, corporate manager of Marbel Universal Trading, Inc., who shared the company’s best practices. He was followed by Dr. Agripino Dacera, Jr. DMD, Action Officer of

the City Disaster Risk Reduction and Management Office who tackled Green Economy and the city’s Master Plan on Risk Reduction and Climate Change. Meanwhile, Elizabeth Mallecido Sexcion of GenSan VSM Realty Corp. said that General Santos City is definitely moving forward marked by the entry of giant malls, high levels of immigration, increased tourist visits, and reinforcement

from page 7Humblebeginnings...

Keynote Speaker SenatorFranklinM.Drilon,articulating his full support of the MSME’spursuittowardsgreenbusinessinitiatives.

SmEDcI ladies with Speaker,PresidentofCityBankersAssociationofGeneralSantos,MarielaLuzCortez(Second from Right).

• 2013 - This year honed the local entrepreneurs’ creativity and competitive edge through various activities that sharpened their talents, skills, and aptitudes.

• 2014 - GSC SMEDCI is recognized as one of the functional MSME Business Centers in the region, ably supported by DTI Region XII. Manned by professionals and highly competent manpower, the Council caters to the needs of the region’s growing MSMEs.

GSC SMEDCI is still a very young organization. Given the entrepreneurial talents, skills, and abilities of the Generals, the Council has to expand and think outside the box. With the ASEAN economic integration in full swing, the opportunities for MSMEs have become unlimited and widened. The Council has to take charge and lead the way.

The National OTOP Awards honored the Council as 2010 Most Supportive OTOP Partner Organization Finalist. 2010 was also a milestone when the City Vice Mayor’s Office issued a Certificate of Accreditation to the Council.

• 2011 - The Council actively continued conducting, managing, and implementing business and product development activities. Yaman GenSan business month became one of the most anticipated events in General Santos City and in Region XII-SOCCSKSARGEN. It achieved a lot of breakthroughs by starting new grounds, exploring opportunities, and living out its aspirations benefiting local entrepreneurs. OTOP continued

to improve processed aquamarine products through entrepreneurial and skills enhancement activities.

With the advent of Intellectual Property as a salient component in product development and protection, the Council together with Intellectual Property Business Development Services conducted forums, capability trainings, and promotional activities.

• 2012 - The Council’s implementation of the local government’s trade and product development project through the City Economic Management and Cooperative Development Office, DTI General Santos and Region XII, respectively, continued to gain respect and support from various sectors. Yaman GenSan has become one of the most attended major annual activities in the city.


FOTON Gentruck CorporationNationalHighway,BarangayApopong,GeneralSantosCity083-553-3221


WOur place in history. It was in 2003 when the

General Santos City Small and Medium Enterprise Development Council, Inc. (GSC SMEDCI) began its foray to help and develop micro, small, and medium local entrepreneurs. This decade marked the committed and wholehearted service to local entrepreneurs that also helped shape the local economy in the areas of competitiveness and dynamism.

Every year forward, GSC SMEDCI plans in advance, prepares, and implements the annual business month dubbed as Yaman GenSan. Yaman GenSan features activities that spur business opportunities for local entrepreneurs and national players belonging to the retail and manufacturing industries. Through the years, the Council has gained the full trust of the local government of General Santos, the local business community, and civic organizations.

Little is known of the women behind Yaman GenSan’s continuing success. Women of substance who have proven their track record, competence, leadership, dependability, and bright minds that help steer the Council to its present state.

Getting On BoardMaria Theresa S. Pacheco. At

one look, you will find Tess slim, smart, and sophisticated. This University of the Philippines Los

>>> cover story

Womenbehind SMED Council, Inc.

Baños Agricultural Engineering graduate worked her way to becoming a banker.

Right after graduating from the country’s premier university, Tess started her

professional career as Science Research Specialist and later Executive Assistant IV at the Department of Science and Technology. After her stint with the government, she joined the banking industry and worked at Mindanao Development Bank.

While resting from the banking industry for a time, an opportunity to work again in government service


sits in the Board of Trustees.

Taking Care of MSME BusinessCommitted to help develop the micro, small, and

medium entrepreneurs, Tess’s job in the banking industry puts her at an advantage. As a banker, she talks to many clients who are also entrepreneurs, while some others are considering entrepreneurial ventures. As a result, this made her work more rewarding and fulfilling.

When she held the reins of the Council, she implemented a lot of breakthroughs, most particularly in promoting and branding the Yaman GenSan business month.

Private LifeIn the privacy of her home, Tess keeps herself low-

key. She tries to manage her professional and personal responsibilities by keeping a well-planned schedule and strong work ethic.

Early in the morning, she drives to work and receives a round of text messages from family, a client, or from a boss. This makes her day. In silence, Tess takes a deep breath and utters a simple prayer while leaving all her cares to God.

At work, she greets her staff, checks her schedules, does her paperwork, and squeezes time for client call or visit. Her day is full without space for idle time. She could take a break over lunch but sometimes lunch meetings take over her lunch breaks. After work, she relaxes by squeezing quality time with family; reunite with friends; and clients. Weekends are for family. This is where she recharges.

Meet ED AileenAileen Nolida J. Tolimao. On a daily basis,

SMEDCI is effectively run by an Executive Director and its Board of Trustees. Aileen manages the office, ably supported by a young professional staff. She is a registered nurse by profession, an Occupational Health Nurse, and HR Practitioner. She is Chapter President of HUREDA-PMAP SOCSKSARGEN, and previously of Philexport Region XII. Gifted

with a gregarious personality, Aileen is able to work with a team of young professionals who are handy, what with the Council’s yearly flurry of activities namely, exhibits, seminars, conferences and meetings, industry-related forums, and follow through calls and correspondences with sponsors and resource speakers for Yaman GenSan between the months of June and July.

☞ P. 12

came. She took the post as Project Evaluation Officer of the Office of the President-Presidential Committee on Flagship Programs and Projects, SOCSKSARGEN Area Development Project Office, during the Estrada administration.

While at it, Planters Development Bank persuaded her to rejoin the banking

industry. She contemplated about it for a while and eventually took the

Branch Head post. She was soon promoted to higher positions. Currently she is the Assistant Vice President and Area Head

of the said bank. Tess is also Past

President of GSC SMEDCI, and now


When asked how she got onboard, she related that officers of Philexport XII, one of the founders of GSC SMEDCI, offered her the post of Executive Director. Her girlfriends Tess Pacheco, Rosanna Contreras, Marife Quiam, Bench Tacumba, and Tita Suib persuaded her to accept the post. Her friends said that the job will focus on the burgeoning needs of the micro, small, and medium entrepreneurs and that she can implement projects that will benefit them.

Getting Grounded Adaptable is what makes Aileen grounded in her work.

She says that being a people and service-oriented person, she easily adjusts with anyone in any organization. She added that to implement the programs of the Council, she has to coordinate with DTI and other members of the Council. The Trade and Product Development Program of the Local Government Unit of General Santos includes Yabong Maliliit na Negosyo sa GenSan (Yaman GenSan), One Town, One Product (OTOP), and Intellectual Property Business Development Services. The activities require passion and wholehearted dedication since they are aimed at benefiting the local economy by providing jobs and disposable income, and open doors to draw investments into the city and region.

Work EthicAileen’s work ethic begins with a delineated schedule

that she plans ahead of time. During the day, she is on the thick of things reading, checking, and communicating through emails and phone calls. She makes sure that every detail is covered.

At the office, she encourages her staff to do quality work. Early morning, every staff is working on her laptop or desktop. Any staff can operate the facsimile machine, answer phone calls, entertain walk-in clients, and assist any student working on a thesis.

Aileen said determination and patience are the essential traits she learned over time while serving the MSMEs through the Council. Maximizing these traits enabled her to manage her daily work routine in the office and the Council’s activities.

GenSan as a Competitive and Livable City Aileen believes that GenSan is a competitive and

livable city. General Santos has gained and continues to gain recognition and citations from various organizations as a competitive midsize city.

GenSan as Regional MSME HubGeneral Santos for Aileen is a city with a lot of promise.

Having said that, it is only fitting that the city will take the lead, step up to become a regional MSME hub. Within the context of the ASEAN integration, General Santos has the competitive edge over its neighbors. The competitive advantage is sourced from the MSMEs’ cooperatives, associations, and clusters. Through strong linkages, with the Council taking the lead, Aileen believes the city will soar high.

Osh on the LeadRosanna Bernadette B. Contreras. Rosanna is fondly

called Osh by her peers, family, and friends. She is a graduate of Management Economics at Ateneo de Manila University. A very passionate woman, she began her career through many prestigious companies in the country honing her in the areas of human resources and administration, banking, and financial services in a span of 18 years.

A Batangas native and nurtured by the Ignatian leadership of the Jesuits, she was an instructor at the Lyceum University of Batangas, St. Bridget School, and Notre Dame of Dadiangas University in General Santos City where she inspired the youth by teaching subjects related to business. From teaching, she worked for a local development bank in Batangas for five years and did consultancy work on the side. Opportunities never stopped coming to Osh. She decided to leave the country and worked for an architectural and interior design firm in Dubai, UAE.

Team LeaderBest described as a dynamic team player, Osh

encourages her team to be competitive and embrace new ideas. She has a penchant for details. In a group, she usually synergizes shared ideas and initiates an action therefrom. Strong and influential, she remains unperturbed and open to changes.

She takes an easy glide while wearing two hats at the same time, by being Executive Director of SOCSKSARGEN Fishing Federation and Allied Industries, Inc. and President of GSC SMEDCI. Osh made her mark by staging and implementing a welcoming venue for micro, small, and medium entrepreneurs in the city and the region. The first-ever MSME Regional Congress and SMEDCI Kapihan were her significant contributions to the Council. During the Congress, MSME industry-associations were able to present opportunities and challenges. Resolutions

Women behind SMEDCI


were adopted and appropriate actions taken by concerned government agencies and industry groups.

SMEDCI Kapihan brought in new MSME players like Bula Seaweed Growers, and tourism drivers in the city like travel agency owners and tour operators. The Kapihan has created an informal venue for these players to relax and disclose their pressing concerns. Osh said that the SMEDCI Kapihan is aimed to “bring people to be of help to them”. She plans to make it regular every month showcasing two MSME groups.

Her Personal Advocacy Osh has made it her personal mantra to advocate the

interests of the micro, small, and medium entrepreneurs. It is paramount to help people who energize the economic activity of the country, she said. Micro, small, and medium entrepreneurs are currently changing and shaping the economic patterns across the country, providing jobs to many Filipinos.

“They got the numbers”, says Osh. Micro, small, and medium entrepreneurs and enterprises make up most of the nation’s businesses. The National Statistics Office data from 2012 show that MSMEs account for 99.6% of all businesses. This is equivalent to 944,897 registered businesses contributing to 70% of the country’s workforce. They may be small scale since most are situated in Barangays or small communities but the ripples of their successes are endless, inspiring and empowering more people in the communities to become entrepreneurs, and break the culture of poverty.

Osh makes it her personal advocacy that her leadership at GSC SMEDCI is attuned to its mission-vision statement. She wants to bring the MSMEs closer to the Council, industry organizations, and the government. For Osh, there are many ways to advocate and advance the interests of MSMEs; they not only have the numbers, but their voices must be heard.

Her Dreams for MSMEs, SMEDCIOsh aims big for the MSMEs. She wishes that during her

one-year term as President, her personal advocacy to develop MSMEs will move beyond GSC SMEDCI’s mission/vision. She shares her dreams for the Council and the MSMEs.

GSC SMEDCI to have a seat at the General Santos City Investment Board. The Council sits in the Technical Working Group that drafted the General Santos City

Investment Code. Osh wishes the Council to become a permanent Board representative to facilitate, ease, and hasten appropriate actions on concerns affecting MSMEs.

Amending GSC SMEDCI’s By-Laws. Osh aims to amend the guide of the Council to enable it to repeal what no longer works, and draft new laws that benefit the MSMEs best.

Build Up Membership. Osh believes in strength of numbers. She wants change to happen and for her to implement these changes, the Council must have the numbers. With more members, it can do more and help more.

Retraining and Training of Staff. Osh believes that it is time to train and retrain the Council’s staff to better equip them with the necessary technical skills thus, making them more competent and capacitated while serving the interests of the MSMEs.

Strengthen Alliances with Media; Academe. Creating alliances are important to sustain the advocacies of GSC SMEDCI. The academe will serve as advisory and consultancy services to new and existing MSMEs. The academe is also a strong training ground for young people who choose to become entrepreneurs rather than becoming employees. The academe, too, plays an important role in honing the young Filipino students’ mindset in choosing the entrepreneurial path.

The media plays a significant role in intensifying the Council’s advocacies among new and existing MSMEs. GSC SMEDCI’s aim is not only to help MSMEs expand but to thrive and become sustainable. The media can serve as an institution providing crucial information to the general public on the socio-economic importance of MSMEs.

Passion and LeadershipTess, Aileen, and Osh are empowered women who

will not hesitate to break boundaries to achieve what they desire for the Council. They are not afraid to take calculated risks, tread new grounds, and forge alliances to ensure that MSMEs get only the best support, technical assistance, branding and marketing knowledge to push their ventures forward. Their professional and personal success stories are the brand of leadership the Council is endowed with.

With these three at the helm of the Council, MSMEs can only say, “The best is yet to come.”

Women behind SMEDCI


2014 yaman genSan Programme of ActivitiesJune20–July22,2014

Seminaron5SofGoodHousekeeping June24,1:00-5:00 CasaLuisaRestaurant,GSC 50WhatittakestobeanEntrepreneur June25,8:00-11:00 CasaLuisaRestaurant,GSC 50SeminaronFindingtheRightMarketforyourProduct June25,1:00-5:00 MPlaceMix‘NMagic,GSC 50SeminaronImport/ExportDocumentation June26,1:00-5:00 HotelSanMarco,GSC 56SeminaronDesignTrends2015 June30,9:00-12:00 HotelSanMarco,GSC 35

CumProductDevelopmentFundamentalsofBasicBookkeeping/Purchase June30-July1,8:00-5:00 Mix‘NMagic,SouthOsmeñaStreet,GSC 40TransactionFlowandInventoryControl FinancialWellness July3,1:00-5:00 Mix‘NMagic,SouthOsmeñaStreet,GSC 31WritingBusinessCorrespondence July4,8:00-12:00 Grab-a-Crab,LaurelEastAve.,GSC 33WaterRefillingStationandLaundryBusiness July5,8:00-12:00 PhelaGrandeHotel,GSC 32SeminaronFoodSafetyManagementSystem July7,8:00-5:00 PhelaGrandeHotel,GSC 45(GMP/HACCP/SSOP)SeminaronBFADAccreditationandDAAccreditation July14,8:00-12:00 Mix‘NMagic,SouthOsmeñaStreet,GSC 41MoneyOutofCreativity July23,8:00-5:00 Mix‘NMagic,SouthOsmeñaStreet,GSC 20ProductDevelopment(2ndLevel) July17-18,8:00-5:00,8:00-5:00 SPSessionHall,GSC 25

BUSINESS SEMINAR DATE/TIME VENUE NO. OF PARTICIPANTS

AgriNaturalFarming June26-28 LagaoCentralElementarySchool,GSC 200BananaChipsandTaroChips:1stand2ndFrying July4,1:00-4:00 GaisanoMallAtrium,GSC 80TurmericwithCoconutSyrup/CocoSugarPreparation July2,10:00-12:00 GaisanoMallAtrium,GSC 37 PeanutButterMaking July3,10:00-12:00 GaisanoMallAtrium,GSC 70HotandSpicyVinegar;HotSaucesPreparation July5,10:00-12:00 GaisanoMallAtrium,GSC 62MeatProcessing July5,1:00-5:00 GaisanoMallAtrium,GSC 144HairDressingandBeautyCare July7-11,8:00-4:00 ALS,DadiangasWestCentralElementary 20 School,GSCMassageTherapy July14-18,8:00-4:00 OLPGVParishCenter,GSC 12SeminaronMayPerasaBasura5 July19,10:00-4:00 BarangayIsidro,GSC 80

ForumonPackagingforFoodProducts June27 HotelSanMarco,GSC 40

MSMEGoingGlobalConference June20-21,8:00-5:00 KCCConventionandEventsCenter,GSC 576

3rdIndustry-AcademeForum July1,10am-3pm SMTradeHall,GSC 1,500

PhilippineNursesAssociationRegionalConference July18-19,8:00-5:00 KCCConventionandEventsCenter,GSC 265

GreenBusinessForum July18,10:00-5:00 PhelaGrandeHotel,GSC 177

BigBrother-SmallBrotherBusinessMatching July22,8:00-5:00 SMTradeHall2,GSC 330

5thPMAPRegionalCongress July24-25,8:00-5:00 PhelaGrandeConventionCenter,GSC 106

SKILLS TRAINING

FORUM AND CONFERENCE

DATE/TIME

DATE/TIME

VENUE

VENUE

NightRunSeries July19 SunCitySuites,GSC 150

FunRun–CBAGS July6 VeranzaMall,GSC 600

YamanAwardsNight August23,5:00-9:00 GreenLeafHotel,GSC 450

FAIR AND EXHIBIT DATE/TIME VENUE

OTHERS DATE/TIME VENUE

YamanGenSanMotorcadeandOpeningProgram June20,8:00-12:00 VeranzaMall,GSC 310

YamanGensanTradeFairandExhibit June20-28,8:00-5:00 VeranzaMall,GSC 420

YoungEntrepreneurs’Fair July8-10,1:00-5:00 GaisanoMall,GSC 500

JuniorEntrepreneurs’Camp July11-12,9:00-12:00 GaisanoMall,GSC 500

YamanGenSanJobs’Fair July16,8:00-4:00 KCCConventionandEventsCenter,GSC 1,000

NO. OF PARTICIPANTS

NO. OF PARTICIPANTS

NO. OF PARTICIPANTS

NO. OF PARTICIPANTS


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Cagampang Street, General Santos City, PhilippinesTelephone Nos. (083) 553-5684 / 305-1365

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High Quality Print&Design Partner

Marketing

Construction Supplies Agricultural Products Groceries School Supplies (Distributor)

Supplier of:

Dealer of:

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Leaders are categorized as movers, initiators, creators, inventors,

facilitators, mentors, and shakers. All these types form the formidable pack that leads the General Santos SMED Council, Inc. (GSC SMEDCI). We are pleased to introduce the leaders of SMEDCI.

ROSANNA BERNADETTE B. CONTRERAS, President

Fondly called “Osh” by peers and colleagues, Rosanna, an AB Management Economics graduate at Ateneo de Manila University has varied work experience spanning 22 years. She invested 18 years in the fields of human resource and administration, banking, and financial services, while the remaining 4 years were spent in the academe, teaching business courses to college students.

A dynamic team player, she has a keen eye for details particularly, in meeting deadlines and targets. A highly competent and influential lady, Osh rose from the ranks of her chosen career paths. At present, she is the Executive Director of SOCSKSARGEN Federation of Fishing and Allied Services and President of the General Santos City Small and Medium Enterprise Development Council, Inc.

TITA B. SUIB, Vice President “Tita” as affectionately called

by friends, hails from Batuan, Bohol and a graduate of Bachelor of Science in Agricultural Engineering at Central Mindanao University in Musuan, Bukidnon. Tita began her career as Research Engineer of the National Food Authority from 1980-1985, and was later promoted and served as Quality Assurance Officer from 1985-1989.

A passionate and dedicated woman, Tita honed her career as Senior Trade and Development Specialist of DTI from 1989-2006 and went on as Municipal Planning and Development Coordinator up to present at the local government of Malapatan, Sarangani Province.

As her career in the government service progresses, she took further studies at Gregorio Araneta University Foundation where she earned 26 units of MS Agricultural Engineering in 1981-1984. In 2000, she earned her Master in Business Administration at Notre Dame of Dadiangas University. With her innate

LEADING ThE PACk: Get to know SMEDCI’s Officers and Trustees


☞ P. 18

Centre in Davao City; Ateneo de Davao University; and Mindanao State University where he shared his expertise in commercial, civil, political, and administrative laws.

Pursuing his vocation as a lawyer, he became legal counsel to major industries and organizations in the city. As an offshoot of his commitment and dedication to his profession and the organization he served, the Integrated Bar of the Philippines conferred on him the Most Outstanding IBP Chapter President in 2009. His passion to serve, brilliant mind, and leadership easily won him a seat in the Board of the Rotary Club of General Santos City and Secretary of the GSC SMEDCI. Moreover, he is the current President of General Santos City Chamber of Commerce and Industry, Inc.

MARIFE A. QUIAM, TreasurerMarife, fondly called “Ping” in her

circles, is a graduate of Bachelor of Science in Commerce, Major in Accounting at Notre Dame of Dadiangas College in 1992. Ping began working while she was still a student. She started as Records Officer of a trucking service company and went on to become bookkeeper of a local gas and lubricants franchise company. She rose from the ranks in a local manpower agency where she started out as Bookkeeper, Finance and Administrative Head, and later on Manager.

Advancing her career a notch higher, she became Human Resource Manager of Philippine Kingford, Inc., and onwards to Philippine Cinmic Industrial Corporation where she serves as Manager for Human Resource and Administration from 2007 up to present.

Stepping up as a human resource practitioner, Marife is also affiliated with various civic organizations like Kiwanis Club International, HUREDA-PMAP SOCSKSARGEN as Assistant Treasurer, and the Tripartite Industrial Peace Council of the Department of Labor and Employment as Treasurer from 1996-2010. She held vital positions up to present as President of Philexport Region XII, and actively joined GSC SMEDCI since 2007.

FELICIDAD P. INTO, Auditor Called “Fely” by family, peers, and

colleagues in the insurance and accounting profession, Felicidad Into began her career after graduating Cum Laude at Ramon Magsaysay Memorial Colleges in 1981. In

November 1984, she took the CPA Board Exam and passed. It was also in the same year that she took and passed the Insurance Commission’s licensure examinations for life, non-life, and variable universal life.

Her pathway towards her successful CPA career began when she served as General Accountant at Sarangani Agricultural Company, Inc. in Sarangani Province in 1981. Because of the recognition she gave to her Alma Mater, the school hired her as Internal Auditor. In 1994, she entered the financial world as Area Head for Mindanao of First Women Credit Corporation. Five years after, she took on the post as branch manager of Pioneer Life, Inc. where she served up to 2007.

The Pacquiao Group of Companies availed of her services as Accounting Management Consultant in 2008-2009. Her passion for leadership roles in the insurance industry brought her to greater heights as she became regional leader of the Business Development Group of Pioneer Life, Inc. and branch manager of Paramount Life and General Insurance, Inc. At present, she is Auditor of GSC SMEDCI.

MARIA THERESA S. PACHECO, Trustee, Past President

“Tess” as known by her peers in the banking industry, is a graduate of BS Agricultural Engineering at the University of the Philippines Los Baños. Tess began her career as Science Research Specialist at the Department of Science and Technology from 1988-1989. She was eventually promoted to higher positions within the agency up to Executive Assistant IV in 1994.

After her career in the government service, she joined the banking industry starting as an Account Officer of Mindanao Development Bank in 1994. She eventually became Branch Head and Manager in 1998-1999. Later she took a rest from the banking industry and worked as Project Evaluation Officer of the Office of the President-Presidential Committee on Flagship Programs and Projects for the SOCSKSARGEN Area Development Project Office for about a year in 1999-2000 during the Estrada administration.

It was during her stint in government when Planters Development Bank pushed her to take on the post of Branch Head and Manager in 2000-2002. Her role in the

desire to serve in a bigger capacity thereby helping facilitate the growth of MSMEs in the region, she is now GSC SMEDCI Vice President.

ATTY. RAUL JOSEFINO F. MIGUEL, Secretary

Atty. Raul is a graduate of Bachelor of Science in Management Engineering at Ateneo de Davao University. He was a full scholar. A student leader and a consistent name in the Dean’s list, he proceeded to study law at the same University where he graduated Magna cum Laude. He was a recipient of the Fraternal Order of St. Thomas More as Master for Academics.

In 1988, Raul passed the rigid Philippine B a r Examinations and started as a partner in a law firm in

Davao ‒ the Villarica, Tiongco, Caboverde & Miguel Law Firm. He was also a legal reviewer and lecturer at CRC CPA Review


banking industry grew as she assumed the higher post of Senior Manager/OIC Area Head for Mindanao in 2011-2012. In a short span of time, Tess was promoted to Assistant Vice President and Area Head beginning February 2012 to present. Tess also serves in the current Board of Trustees of GSC SMEDCI.

BRO. ROBERT B. MCGOVERN, FMS, TrusteeBro. Robert or “Bro. Bob” came to the Philippines as a

Missionary of the Marist Brothers, after having taught in the United States. His first assignment in the Philippines was teaching young boys at Notre Dame of Cotabato, Boys Department. In 1968, Bro. Bob helped in the formation of young Filipino Marist Brothers at Notre Dame of Marbel College, now Notre Dame of Marbel University. In Marbel, Bro. Bob taught both in college and graduate school, and established the college’s Research and Guidance Centre. Serving the Marbel community for two years, Bro. Bob got sick and was transferred to Marist School for Boys in Marikina. In 1970-1971, Bro. Bob returned to Cotabato and administered Notre Dame Boys Department, and later on became Executive Director of Notre Dame Educational Association (NDEA). He served until 1980. Interestingly, he served as President for three terms.

While serving NDEA, Bro. Bob made early accomplishments by honing Filipino Muslim and indigenous youth through scholarship programs, and was responsible for training teachers via the Accelerated Teacher Training Program. During his time, he represented Mindanao in professional organizations like CEAP and PASSCU, and later received the first grant from the US Agency for International Development for a private, non-stock organization.

When his term ended in 1980, Bro. Bob was assigned at Notre Dame of Dadiangas College, now Notre Dame of Dadiangas University, in General Santos City. In Dadiangas Community, he actively involved in Community Extension Programs, some

Leading the pack: Get to know...

from page 3YG 2014 opens...“The 12th Yaman GenSan will flourish, develop, and cultivate

an entrepreneurial spirit among fellow Generals thereby increasing their confidence and competency to compete and anticipate the changing needs of the rapid growing market, as well as the high demands of the consumers”, she added.

OPENING SALVOThe colorful YG motorcade was joined by about 70 vehicles

owned by the different entrepreneurs in the city. It kicked off at the Oval Plaza and concluded at Veranza Mall, General Santos City. Following the motorcade was the Opening Programme with President Rosanna Contreras giving the acknowledgment and welcome address. In her speech, she explained her vision for GSC SMEDCI and how best it can help aspiring entrepreneurs. She discussed the SMED Council Hub that she hopes will be realized

during her term. Mayor Ronnel C. Rivera declared the 12th Yaman GenSan open. He then introduced Senator Cynthia Villar, Guest of Honor, who expressed her consistent support for MSMEs.

Meanwhile, Grace Co, Country Manager of DLC encouraged everyone to never give up until one finally finds the business that fits one’s personality. She added that entrepreneurs must always pay attention to the needs of the community.

The program was well-attended by various stakeholders. Ribbon cutting to open the 12th Yaman GenSan Trade Fair and Exhibit was done by City Mayor Ronnel Rivera, GSC SMEDCI President Rosanna Contreras, and DLC Country Manager Grace Co. The MSME Going Global Conference followed in the afternoon and attended by 576 participants from all over the country. The one and a half day event was in partnership with Southmin Fair Trade Network Inc, with the theme, “Turning MSMEs and Farmers into Exporters” which aimed to make Filipino MSMEs and farmers’ products compliant with international standards to reach global markets.

of which are still very visible today like the Graduate School, College of Nursing, Early Childhood Educational Centre, Marist Technical Training Program, and Notre Dame Business Resource Training Centre, which consistently help micro, small, and medium entrepreneurs. It was through Bro. Bob’s ingenuity that the Notre Dame Mother and Child Centre got established. Moreover, he helped build six clinics serving IP communities, and served as conduit to promote peace in Sarangani Province and General Santos City.

DOMINADOR S. DIZON, Trustee Dominador or “Dom” is a graduate of Bachelor of Science in

Accounting and Associate in Commercial Science at Polytechnic University of the Philippines as an Academic Scholar. After graduating from these courses, he passed the CPA Board Examinations and became Chief Accountant, Comptroller, and Assistant Vice President of Ramon Magsaysay Memorial Colleges in 1993-1997. In 1993, Dom earned his MBA degree at Notre Dame of Dadiangas College. He was an Asian Foundation scholar. In 1997, he pursued his doctorate studies in Management at the University of San Jose-Recolletos in Cebu. He was a FAPE scholar.

Fleshing out his vision to educate the youth, he established his own school, GenSantos Foundation College, Inc., known to specialize in the field of Accountancy. He served as President and Chairman of the Board in 1994. Dom has authored two books.

Currently, he serves as a Trustee of the GSC SMEDCI. He was President of GSC SMEDCI in 1996.


The year 2005 significantly marked the launching of the 1st Yaman Awards. The Yaman Awards aims to recognize local entrepreneurs who meaningfully contribute to the local economy by seizing business opportunities, creating wealth, and exude resiliency through time. The 1st Yaman Awards brought 33 entrepreneurs vying for six categories. As the years progressed, the nominees exponentially increased to 114. These nominees who are the city’s wellspring of entrepreneurs came from diverse industries or enterprises like wholesale, retail and trade, manufacturing, construction, fishing, hotel and restaurants, academe, and others that propel income generation and equitable distribution of wealth. This indicates

2014 Yaman Awards held

that General Santos holds a reservoir of entrepreneurs and the city’s business environment is dynamic and active.

In 2014, the Yaman Awards was more rigid. Tabulation of results was carefully done by SGV and Co., and covers all enterprises consisting of small, micro, and medium, for a total of 45 enterprises representing 56 nominees.

Local city chief executive Ronnel C. Rivera graced the formal event held at the posh Greenleaf Hotel in General

Santos City on August 23, 2014.Congratulations to the 2014

Yaman Awards Winners: • Micro-Entrepreneur of the Year:

Yolly’s Pancit Malabon

• Small-Entrepreneur of the Year: Mix ‘N Magic

• Medium-Entrepreneur of the Year: South Cotabato Integrated Port Services, Inc.

yAmAN AWARDS.MayorRonnelC.RiveraandViceMayorShirlynB.NogralesawardMicro-EntrepreneuroftheYear:Yolly’sPancitMalabonandMedium-EntrepreneuroftheYear:SouthCotabatoIntegratedPortServices,Inc.


SOCSARGEN GASUL DISTRIBUTORJ. Catolico Avenue, Lagao, General Santos City

Telefax Number: (083) 302-1899Mobile Number: 0917-548-3448

0922-879-4841

(083) 302-1899SOCSARGEN

DELIVERYHOTLINE


“Mix ‘N Magic” is one of General Santos City’s home-grown successful local brands of confectionary products and catering services patronized by many clients. Mix ‘N Magic’s story originates from Eloisa Arenas, the Mom, who taught the family the basics of baking and cooking.

It all started in their modest home when a shared hobby of mother and two daughters eventually became her legacy. Mom Eloisa taught her daughters Michaela and Sunshine how to mix dry ingredients, spread some magic, and then bake the cookies and cakes in the oven. Aside from baking, Mom Eloisa also taught her daughters how to cook local food favorites. Soon, the cookies, cakes, and food choices became a crowd drawer, and the brand ‘Mix ‘N Magic’ never stopped creating magic!

‘Mix ‘N Magic’ opened its doors to the public on December 16, 1996. Their first store was located at RD Building on Santiago Boulevard. The array of products they offered included a variety of pastries, fondant and celebration cakes for all occasions, breads, and catering services.

In 1998, happy about their big hit on their first cake shop foray, ‘Mix ‘N Magic’ started to branch out at KCC Mall of GenSan. They continued selling cakes

and pastries to their loyal customers. In 2009, ‘Mix ‘N Magic’ went all the way to Davao City and opened a branch in Bajada, then later moved to Gaisano Mall of Davao in June 2010.

Waves of success continued to create magic for ‘Mix ‘N Magic’ as they moved to a new location in General Santos City

on March 23, 2011. South Osmena Street is in the heart of the city and close to many business establishments and government offices. These establishments and offices became their expanded market.

“Magic” became a by-word and the brand became magic. The influx of client bookings for catering services and venues for parties, meetings, and seminars ultimately pushed ‘Mix ‘N Magic’ to open its multi-purpose function hall in April 2012.

Meanwhile, competition also became fierce. The city grew and with

SUCCESS STORY

growth, huge changes. New players started to arrive and set up their outlets in malls. Goldilocks and Red Ribbon came and caught the attention of the locals. However, the competition did not deter ‘Mix ‘N Magic’ from improving on their products. ‘Mix ‘N Magic’ had to generate new ideas of creating something

unique, palatable, and affordable that meet the refined taste buds of the budget-wise locals. They created a unique line of celebration and premium cakes, local breads, delicacies, catering services, and venues like Patio Eloisa and M Place keeping their customers happy.

‘Mix ‘N Magic’ desires to embed their magic in people’s hearts by locating their branches proximate to human traffic or convergence points like in malls both in Davao City

and General Santos City, and in a school canteen.

Awards and nominations easily came to this local bake shop. In 2004, they bagged the Consumer Choice Award. More nominations came from various organizations. In 2014, ‘Mix ‘N Magic’ bagged the prestigious Yaman Award for Entrepreneur of the Year during the culmination of the 2014 Yaman GenSan after 18 years of delighting its customers.

Indeed, the magic continues for ‘Mix ‘N Magic’!

The magic of

mix ‘N magic lady executivesMichaela “Mixie”Arenas-Tan and Soledad “Shine”Arenas-MagbanuawithCityMayorRonnelC.Rivera,ViceMayorShirlynBañas-Nograles,andMarielaLuzCortez,President,CBAGS.


ERANZA


The Programme focused on inspiring students to engage in business while in their youth.

The youngest speaker, Joshua Anthony Co, 19-year old Manager of Diamond Lifestyle, emphasized that a positive attitude contributes towards attaining a 100% full life. He says that a man can alter his life by altering his state of mind. He proves that young entrepreneurs exist.

Meanwhile, another entrepreneur, Fiel Angelie F. Cortez, RMT, pointed out that a well-established and well-managed franchise system can be rewarding, profitable, and provide a level of safety.

Entrepreneur TLE/Techvoc/EPP Education Supervisor I, Dr. Sylvia C. Acuña communicated her expert knowledge and skills with the young crowd.

On a lighter vein, participants and guests were entertained by the golden voices of the GSCSSAT students and the various cultural presentations rendered by the General Santos City High School students.

Dr. Sylvia C. Acuña, DepEd YG Focal Person, formally declared the Camp open. This was followed by a ribbon-cutting rite to open the product exhibit and skills demonstration by selected students from participating schools and ALS skills demonstrators.

Afternoon highlights included the Pan de Sal Creation

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BUSINESS SOLUTIONS PROVIDER

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“For i know the plans I have for you,” declares the LORD,“plans to prosper you and not to harm you,

plans to give you hope and a future.”

“For I know the plans I have for you,” declares the LORD,“plans to prosper you and not to harm you,

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of the city’s power supply due to load growth. Vis-à-vis this economic surge, the real estate industry also surges. Sexcion encourages everyone to use Green Architecture to preserve the environment. Financing Green Business was presented by City Bankers Association of General Santos President Mariella Luz Cortez.

The Programme was made special by the presence of Senator Franklin M. Drilon who was the Keynote Speaker. He was introduced by Congressman Pedro Acharon, Jr. In his speech, Senator Drilon expressed delight over the initiatives the city is doing for MSMEs and articulated his full support for the future plans of GSC SMEDCI in pursuing green business initiatives.

General Santos City Chamber of Commerce and Industry, Inc. executive director Belinda Sales moderated the open forum.

YG highlights green...

competition which was participated by Lagao National High School; General Santos City Secondary School of Arts and Trade; Irineo L. Santiago National High School of Metro Dadiangas; A. G. Busano Sr. High School; and Engracia L. Valdomar High School. Baking was pre-arranged at STI College in the morning while judging was done at Gaisano Mall Atirum in the afternoon.

• Closing Programme at Gaisano Mall Atrium on July 12, 2014. Proclamation and awarding of winners of the Pan De

Sal Creation happened on the final day of the Camp. The champion garnered a 2-burner stove with accessories while the 2nd place received a Gasulette. Prizes were sponsored by SOCKSARGEN Gasul Distributor. Other contestants received consolation prizes sponsored by Diamond Lifestyle Corporation.

The voices of GenSan Pop Idol Mikee Dulay and General Santos City High School Science teacher Jean Claire Espares provided entertainment during the Closing Programme. This was followed by the routine of a General Santos City High School gymnast, and a dance number from the Jollibee and Gasul mascots. Executive Director Aileen Nolida Tolimao challenged the young students to engage in business to help solve the problem of unemployment in the country while Producer’s Association Region XII President Fely Into gave the closing remarks.

Winners of the Pan De Sal Creation; 1st Place Lagao National High School, 2nd Place General Santos City Secondary School of Arts and Trade, 3rd Place Irineo L. Santiago National High School of Metro Dadiangas, 4th Place A. G. Busano Sr. High School, 5th Place Engracia L. Valdomar High School.


Young Entre preneurs’ FairYoung Entre preneurs’ Fair

6th Yaman Awards

Big Brother, Small Brother Business Matching Forum YG Opening and Trade Fair ExhibitSeminar on Food Safety Mangement

2014Yaman GenSan


Young Entre preneurs’ FairYoung Entre preneurs’ Fair

YG Opening and Trade Fair Exhibit

YG Jobs’ Fair

May Pera sa Basura 5

Seminar on Financial Wellness

Mr. & Ms. YEF

Banana Chips Making2014Yaman GenSan


EXECUTIVE SUMMARY“Yaman GenSan” or “Yabong Maliliit na

Negosyo sa GenSan” has been flourishing from its first year of celebration in 2003 until its 12th staging in 2014. Dubbed as General Santos City’s business month, it is generally aimed at boosting economic activity and specifically meant to:

• Provide appropriate entrepreneurshipand skills trainings for MSMEs for capacity building;

• StrengthenGeneralSantosCity’spositionasa destination for national conferences and conventions;

• Showcase results of development effortsinitiated and implemented by the differentimplementing agencies, both government and private sector, through the conduct of fairs and exhibits during the month; and

• Measure the impactof theseactivitiesvis-à-vis the inflow of investments, sales, income, as well as tourist arrivals in the city.

Yaman GenSan is sponsored by the Small and Medium Enterprise Development Council, Inc. (SMEDCI) of General Santos City. Its mission statement is to “serve as coordinating body for SME development; provide timely and relevant directions; optimize utilization of available resources; and ensure that SME benefits trickle down to the lower end of the population.” The government and private sector are represented in SEMDCI. The local government supports SMEDCI’s mandate and the latter’s existence was recognized through Sangguniang PanlungsodResolution 107, S. 2000.

The 12th Yaman GenSan (YG) Celebration in 2014 was focused on the theme “Advancing Entrepreneurial Paradigms”. In 2013, thetheme was “Business Innovation through Strategic Convergence”. In 2013, there were 27 cooperators from both private and government agencies helping YG 2013 achieve its objectives. For 2014, the number grew to 32 - the steady number of cooperators is a clear proof that YG has continued to gain support from various sectors as it aims to cover more sectors of the local economy.

In over a decade, Yaman GenSan has solidified its grip as the primary venue to

improve the status of Micro, Small, and Medium Enterprises (MSMEs). It has become a much anticipated event by entrepreneurs, various stakeholders, and the public, in general. YG stands to provide basic information and assistance to current and prospective entrepreneurs, facilitate access to technology and financing, initiate business development and promotion activities, and link local MSMEs with counterpart industry associations.

In the 12th YG, there were technology and skills trainings conducted by several private and government agencies to transfer new technologies and techniques/practices, and improve the skills of existing and would-be entrepreneurs. There were also business-related seminars aimed to upgrade the capabilities of the MSMEs. There were trade fairs and exhibits that showcased the products and services of the MSMEs with the twin goal of attracting both local and foreign investors. Various fora/congresses initiated for specific clusters and for general audiences, including business matching events, exposed MSMEs to new ideas, concepts, and markets. For 2014, among the well-attended events was the “Big Brother-Small Brother Business Matching and Reverse Trade Fair” - a newofferingof theYG.Overall,the activities of YG enabled participants to gain fresh insights thus equipping and capacitating them to manage their ventures better.

While the main target beneficiaries are MSMEs, would-be and aspiring young entrepreneurs, like students, were also given the opportunity to participate in most events. For instance, the Young Entrepreneurs’ Fair and Fora drew large audiences mostly coming from the youth sector. Moreover, other activities like Night Run, Fashion Show, and Job Fair were included in the list of activities and expectedly, added more life and variety to the business-dominatedaffair.

Even the annual trainings and seminars were regularly evaluated and modified so the most sought-after topics, as well as new and emerging topics (such as health and wellness, organic agriculture, ‘Green’ technology, international trade, tourism-related, and others) were included in this year’s line-up.

All these efforts were planned andimplemented to move towards the

accomplishment of YG’s objectives. A final activity is to get the perception and reaction of the target beneficiaries and the community in general, about the overall conduct of YG 2014 through an evaluation to be undertaken by a third party.

For this year, the entity tasked to conduct the evaluation is Notre Dame Business Resource Center Foundation, Inc.

The study is generally envisioned to find out the Impact of “Yaman GenSan 2014” and trace the performance of Yaman GenSan through the years.

The survey method using personal interviews was the main method used in this evaluation.

For this year, a total of 157 respondents were interviewed. Of the total respondentssurveyed and interviewed for this study, 97 or 56% were from the business sector while the remaining 60 or 47% were households or consumers. Respondents were chosen using a multi-stage random sampling method. At this size, the research had a statistical margin of error of 12%.

Key Evaluation HighlightsAlmost all of the respondents considered

YG 2014 to be commendable with 47% saying it is “highly commendable”; 41% rating it “moderately commendable”; and another 10% considering it “commendable.” As a result, an overwhelming 98% of respondents recommended the continuation of Yaman GenSan.

For this year, an evaluation was also undertaken for each type of activity. Results also mirrored that of the overall perception or rating of YG 2014. Fora and conferences were rated by 72% of all training participants as “commendable and outstanding“; 88% for skills training; 62% for business seminars; and 100% for both trade fairs and exhibits, and Exhibitors. Overall,77%ofparticipantsratedtheactivitiesas “commendable and outstanding“, and 23% rated the same as “satisfactory”.

Half of the respondents were aware of YG’s main objectives which include providing basic information and assistance to current and prospective entrepreneurs, facilitating access to technology and financing, initiating business

Impact Evaluation Study: 12th Yaman GenSan


development and promotion activities, and linking local MSMEs with counterpart industry associations.

In specific terms, 75% responded that the activities were designed to meet its objectives while 75% were convinced that it showcased SMSE products. Some 70% said that YG promoted holistic development of SMEs; involved many sectors, 74%; and, centered on SMEs, 62%. In addition, there were 64% who said that the YG program established linkages, and 63% perceived the 2014 activities to be carefully planned.

Perceptions on its contributions to thelocal economy were also positive. About 89% of respondents said that YG increased incomes of producers and helped increase the influx of tourists. There were 93% who said that it increased the production of goods and 85% thought it contributed to improved household incomes. Furthermore, 90% thought that YG contributed to the increase of revenues for the city while 95% perceived that it shared with the increase in consumption. There were 93% of respondents who said that it contributed to increased employment while 92% reported that it promoted investment opportunities.

For the 2014 evaluation, three new questionswere added todetermine theeffectof Yaman GenSan on sales, customers, and production. Direct beneficiaries registered higher sales, more customers, and higher production during the Yaman GenSan months compared to the previous months by at least 67%.

On the other hand, 42% of indirectbeneficiaries also registered increases in sales, customers, and 30% in production equal during the YG months of June and July, compared with the first 5 months of the year.

Overall,therewere60%ofbusinessesthatsaw more customers, 56% registered higher sales, and 55% increased production volumes during the 2014 YG months.

In measurable terms, YG 2014 was able to organize 33 activities (29 of which were training and business seminars, fairs, and fora) which attracted an estimated 6,661 participants based only on submitted attendance sheets. The tradefairsgeneratedarevenueofP600,000.00which was up by 2.8% from the 2013 figures of P583,000.00. The activity also received a P1.0-Million allocation from the local government of General Santos City – the same amount for thepast 8 years, but up from theP600,000.00allocation during the 2003-2005 period.

Apart from the quantifiable survey results, the evaluation also generated qualitative accomplishments for the YG activities.

To those who attended the training seminars, the most dominant learnings are those related to improving business practices. This is followed by knowledge on SMEs and development, and the importance of linkages. Moreover, there were several learnings that

were gained from specific topics.As a direct result of the seminars and

fora provided by YG 2014, many participants obtained a better understanding on the role and contributions of SMEs, and the potential of turning small businesses and farmers into exporters.Participantsknewtheimportanceofinnovation; how to satisfy customers; improve salesmanship and inventory control practices; and how to deal with workers. Some acquired new business skills like making soap, turmeric, meat, peanut, etc; develop human resources; and the application of Green Business.

For direct beneficiaries joining or attending the trade fairs, the main learning obtained is “exposure and promotion given to local MSMEs and their products”, realizing the importance of linkages, and learning from fellow entrepreneurs.

The overall awareness level for YG in 2014 is 79% (with a range of 67% to 91% at 12% margin of error). The awareness level among direct beneficiaries is 100% and 76.5% among indirect beneficiaries - or an 87% awareness level among business respondents. Among households, awareness level is expected to be lower (66% among urban barangays and 60% among rural barangays). Since household respondents accounted for 45% of the total sample size, overall awareness level was dragged to 79%.

As to awareness of specific activities, 82% of the respondents knew about the YG activities but a huge 96% were aware of the exhibits and fairs, and another 88% knew about the trainings and seminars. There were 61% who had knowledge of the forums and conferences, and 37% knew of the industry cluster-related initiatives.

The major source of information about YG is broadcast media (TV and radio). This is followed by private businesses; billboards and tarpaulins; government offices; private business; and other sources - listed in the order of importance. “Other”sourcesincludefriendsandclassmates,purchasers, social media, organizers, and exhibits in various locations.

There were minimal problems reported by respondents and these centered mainly on the following: Unsynchronized or changed dates and venues of seminars or activities; Limited space in some activities (particularly Young Entrepreneurs’ Forum/Fair; Lack of information on some activities; and some hosts did not know how to handle some events.

The general observation is most people are satisfiedwithwhat theYGoffers and theyrecommend continuation of present activities, particularly the trainings and seminars, Trade Fair, involvement of students, novel business ideas, and greater involvement and engagement of the public.

Specific suggestions include holding more free seminars; more interesting and timely topics; interesting and knowledgeable resource persons; an activity involving local

inventors; and massive information campaign. Better coordination among the differentagencies involved in YG and obtaining a longer planning time were suggested by some of the direct beneficiaries. Even those who have not attended any of the activities have interesting suggestions like sports activities and festivals, support to entrepreneurs after training, and having more activities at the barangay level.

There were also specific suggestions to improve the information and dissemination effortoffutureYGactivities.

RecommendationsRecommendations by the NDBRCFI as an

offshootoftheevaluationareasfollows:1. Improve the information campaign in

terms of width, coverage, and schedule (early information) to inform, involve, and engage more people (both households and businesses);

2. Include in all enrolled activities a briefing of YG objectives (maybe 5 minutes and to be done at the beginning) to emphasize rationale for holding such activity;

3. Include SMEDCI, YG logo, and theme on all backgrounds or tarps in all enrolled activities;

4. Finalize activities and schedules early on to avoid changes in dates and venues;

5. Include new sectors (ex. Cooperatives, Inventors, Industries dominated by MSMEs) and new products/services (aside from food);

6. Continue the activities involving students (Forum, Fair, etc.) as these have positive reviews and feedbacks;

7. Monitor trade fair sales preferably by sector and firm/exhibitor;

8. Meet with partner-agencies or cooperators to ensure that topics adhere to the overall objectives of YG; speakers are qualified and interesting; venues are appropriate; agreement whether free or with registration fees;

9. Allocate a budget for follow through of participants who attend trade fair, seminars, business matching, and other YG activities after YG months;

10. Bring back the Entrepreneurs’ Forum that features successful small entrepreneurs (both local and from outside);

11.Pilotactivities insomebarangays (maybe3to 4) focusing on the resource endowments of such places and those barangays which express keener interests;

12. Establish baseline indicators for selected and willing sectors or firms (ex. lodging, restaurant, food processor) to monitor and compare changes in sales, employment during YG months, and non-YG months.

Prepared by: Research Group, Notre Dame Business Resource Center Foundation, Inc. - Notre Dame of Dadiangas University, General Santos City


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Heightening the boom of micro, small, and medium entrepreneurs in the region and intensifying their campaign to serve MSMEs, the General Santos City Small and Medium Enterprise Development Council, Inc. launched the “Big Brother, Small Brother Business Matching Forum cum Reverse Trade Fair” on July 22, 2014 to cap the 12th Yaman GenSan business month.

330 micro, small, and medium entrepreneurs participated, backed by suppliers, producer groups, national and local government agencies, business

YG features “Big Brother, Small Brother” business match

development service providers, funding institutions, and large corporations.

The activity started with a brief introduction of the SMILE Program of DTI-National Economic Research and Business Assistance Centre, by program coordinator Claire Plena. A representative and recipient of the SMILE Program - Malapatan Multipurpose Cooperative, gave a testimony of the successful implementation of the program in their Cooperative.

Simultaneous with the event were three other component sub-activities: Business Opportunity Seminar with 14 companies

providing business opportunities for MSMEs, particularly in the acquisition of bulk quantities of materials and supplies for their production needs. It may be noted that large companies are sourcing their raw materials outside of the region. These large companies enlisted in the SMILE Program to advertise their production volume requirements.

Reverse Trade Fair/Exhibit. Products featured in the Fair were categorized into packaging materials, fruits, vegetables, services, etc.

Meanwhile, the Business Matching activity matched 37 large companies with potential MSME suppliers. Large companies have foreseen the surge of demand for their products but sourcing out fresh supply of materials was difficult. The business matching activity served as an avenue to harmonize the needs of big brothers for expansion by sourcing their raw materials from the small brothers, thus helping the latter sustain their business.

The well-participated event was held at the SM Trade Hall, General Santos City.

First photo: big brother, Small brother business matching Forum cum Reverse Trade participantsallthewayfromdifferentplaces,groups,andbusinessesgatheredtomatchsupplyanddemand,amongothers.Second photo: DTI12DirectorIbrahimK.GuiamadelturnsoverabooktoMarisaDelaCruzofMindanaoStateUniversityduringthesameevent.

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