yamaha fj-09 press release
TRANSCRIPT
Yamaha Motor Releases the new sporty multipurpose model MT-09 TRACER for the European market, Realizing the company's Platform Strategy further with a variation of the MT-09 November 4, 2014 IWATA, November 4, 2014 – Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the new MT09 TRACER – a variant based on the popular MT09 sports model powered by an 850cc inline threecylinder engine – will be released in the European market in early March 2015. The new MT09 TRACER is based on the current MT09 model that is popular for its ability to respond as the rider intends and powered by an inline threecylinder Crossplane Concept engine. The MT09 TRACER was developed under the concept of a “Sporty Multiuse Bike” and is intended to provide sporty yet comfortable riding in a variety of situations, including urban riding and touring. Main features include 1) a Traction Control System (TCS) that provides comfort even when traveling longer distances, 2) fairing and handlecover based on the layered design concept that emphasize the motorcycle's ability to cover the distance with luggage in comfort, 3) an adjustable handlebar, seat, and windshield to suit rider preferences, 4) a multifunctional instrument panel that offers good visibility, and 5) full LED headlights. As part of its mediumterm management plan (in effect since 2013), Yamaha Motor has been active in expanding variations based on a basic platform. The company will continue to carry out platformbased model developments in the future in a bid to offer products that provide diversity, uniqueness, and novelty.
MT09 TRACER (2015 European Model)
Model MT09 TRACER (Matte Grey, Red, Matte Silver)
Launch Date Early March 2015
RRP 9,499 EUR (Suggested retail price in Europe)
Target Sales 5,500 units (first full year from time of release, in the euro area)