Artspace Practicum

May 12, 2016

Master of Advanced Management 2016

YALE SOM

MASTER OF ADVANCED MANAGEMENT

CLASS OF 2016

Our team is made up of seven professionals with combined work

experience of 45 years. We have worked in senior roles in diverse

industries such as non-profit, real estate, banking, telecoms, chemicals

and pharmaceuticals across China, Vietnam, West Africa, Belgium,

Singapore, Philippines and Japan

ABOUT US

Valerie Belanger

Currently a Director of the Master of Advanced Management Program at Yale SOM

Experience working with municipal leaders in Central America, education entrepreneurs in the

Middle East, young African business leaders, as well as journalists, architects, artists,

environmentalists, diplomats, venture capitalists, CEOs and students from across 100+ countries

Specialties: international development, experiential learning, capacity building, facilitation, program

management, networks, curriculum design, urban renewal and cities, diversity, purpose-driven

organizations, public art

Master in International Development from Yale University

Robert Hopkins

Currently teaching staff of the Jackson Institute, and of SOM at Yale University

25 years of private industry investment, management, and consulting experience

Former Chief Executive Officer of Evans Consoles, a manufacturing and technology company

based in Alberta, Canada

Former partner at Connor & Company, a management consulting firm specializing in strategic

alliances and operations management

Former Investment Banker and Director of the Private Business Group at Kidder Peabody

MBA from the Yale School of Management in 1986

ADVISORS

AGENDA

Analysis

3

Executions &

Accomplishments

4

Pitch Points

5

Challenges &

Solutions

6

Project

Timeline

2

Introduction

1

Project IdentificationProject partnership management of two

activities of “I like the sound of that” and

“Game on!”Project Scope

Project Scope was defined as sponsorship management and marketing strategy, in

order to increase the visibility of Artspace

Development of leads & Pitch book

External team built target company contact list and

reached out; internal team made marketing pitch

book

Solution packagesBased on the conversations with potential sponsors, analyzed the

challenges and developed the solution packages

PROJECT TIMELINE

Communication

$500

$1,000

$2,000

$5,000

$10,000

SPONSOR ANALYSIS

Highest visibility and customization

possible with seamless

promotional exposure

Diamond$10,000+

Targeted and direct impact during

Artspace, as well as inclusion in a portion of the promotional

campaign

Gold$2,000+

Benefit the overall organization in

exchange for public recognition

Bronze$500+

An overarching presence for the

duration of Artspace in key

areas of the campaign

Platinum$5,000+

SPONSOR PACKAGES

Support the event while also receiving public recognition

and targeted branding

Silver$1,000+

48 Corps.

Global Entertainment

Giants/ VR/

Game/ Sports specified

firms

10 Interviews

Yale Professors

Yale Clubs

Yale School of Art

Yale CEID

Yale Alumni

Challenges

&

Potential Solutions

6 “Deep-Talks”

CEO Petricore

CEO Skyworks

Manager Samsung

Manager Bandai Co

Sr. Producer Yahoo

Manager Sony

1 Pitch Book

18-slide Pitch Book

Detailed Package

Design

EXECUTIONS

02

01 03

02. Deep Conversations What they care about:

1. Sustainability of the event (in

terms of theme)

2. Event size and location

3. Type of participants

4. Previous sponsors and

benefits gained

01. Cold Messages

48 corporations

Local game developers

Sport services companies

VR companies

Global entertainment giants

03. InterviewsBroad opinions by interviewing professionals from different functions:

Professor Bo Hopkins (Practice of Management) & Professor Sharon Oster (Economics & Nonprofit Management)

Yale Art School+ CEID + Chinese Art Club + SOM Arts and Culture Club + SOM Technology Club

Current Students who have industry background

EXECUTIONS

Large Corp

Non-NHCorp

NH Corp

Shoulder social responsibility

Network with customers

Test new products

Recruit talents

Maintain good reputation

Contribute to NH community

Test new products

Recruit talents

Increase visibility & reputation

Contribute to NH community

Network with customers

Test new products

Recruit talents

Not targeted area

Small Corp

PITCH POINTS

Location

Size

Time

Theme

Focus on local communityCollaborate with local vendors

to organize events

Clarify the schedule to give sponsors flexibility

Choose themes relevant to potential corporate sponsors

CHALLENGES & SOLUTIONS

SOURCING FROM LOCALLeverage cross-functional teams from across Yale to deliver Projects

THANK YOU FOR YOUR ATTENTION!

Master of Advanced Management 2016

S

TW

Weaknesses Local and small organization

Limited financial and human

resources

CWOS Theme changes each year

Strengths Well-established in New Haven

Connected with Yale University

Large base of members and

followers

Threats Many NPOs in New Haven

Numerous activities in New

Haven

OOpportunities Outside resources (e.g. Yale)

Numerous foundations &

corporates that we have not

contacted

SWOT ANALYSISAppendix: