YAHOO CASE STUDYBy MTiPO:Desiree FabunanYee Han KuanSvyatoslav MishchenkoPatrick Lin Ngai LungWenhan Zhou

DECISION

Take Sequoia’s offer

Two main reasons:

Growth

Brand & Marketing

MTiPO - Yahoo Case Study - October 1st 2007

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GROWTH

Don’t need artificial growth boost Already own >25% of market Growing at 3.68x per year (earnings)

Maintain growth momentum Money for R&D Effective management team required

MTiPO - Yahoo Case Study - October 1st 2007

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BRAND & MARKETING

No dilution of brand

Maintain ownership of vision

Remain on the frontier Instead of becoming corporate (slow)

MTiPO - Yahoo Case Study - October 1st 2007

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VISUAL REPRESENTATION

MTiPO - Yahoo Case Study - October 1st 2007

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  Team  Context  Opportunity Resources Sequoia 100 100 75 100AOL 75 66 60 75Netscape 50 75 100 100Wait 100 50 50 50

RISKS

Management Bring in experienced CEO to manage Get an advisor or “Virtual CEO”

Maintaining growth Partner with referring sites Focus heavily on R&D

Technology Develop similar offering and leverage current

user base If finances permit, buy out

MTiPO - Yahoo Case Study - October 1st 2007

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