Yahoo and RSSGnomedex 4

Scott Gatz

Y! News first to publish RSS

• First feeds - Aug 03

• Began with broad sectional feeds (Top Stories, World, etc.)

• Evolved to aggregated “topical” feeds (Elections, Middle East, Personal Tech, etc.)

• 75+ feeds today

• Promotion: – First from a “feeds” page– Now: most pages by loose

relevance

Now Yahoo! publishes tons of feeds

Yahoo! News ~75 feeds

Yahoo! Sports (feed for each team) Over 250 feeds

Editorial Sites: –Ask Yahoo!

–Buzz Index

–Yahooligans for Kids

–Education

~30 feeds

Yahoo! Groups Hundreds of Thousands

Over ½ million RSS feeds published

Launched RSS Beta Module for My Y!

Add to My Yahoo! popping up everywhere

craigslist

http://my.yahoo.com/s/button.html

The All-New My Yahoo!

Demo

More info at:

http://my.yahoo.com/s/about/new_migrate.html

Our users (and Y!) will thank you if you…

• Title your feeds well• Make your channel description…descriptive• Make item titles descriptive

– And include a description/summary

• Provide pubDate for each item• Use technology to make things easier on us

– Language field should not be “Windows” or “%bloglanguage%”– We check “last mod date” help us not fetch unnecessarily

– Ping us when you update

• Use Add to My Yahoo! buttons

URLs to check out

• FAQ for Publishers of RSS– http://my.yahoo.com/s/faq/rss/publishers.html

• Add Attendee’s Blogs to My Yahoo!– http://my.yahoo.com/s/gnomedex.html

• Info on the new My Yahoo!– http://my.yahoo.com/s/about/

Inbound – Political Blog Roundup

• Launched 8/26; needed as part of broad based Election coverage

• Plan is increase level of promotion as Election season crescendos.