social media bootcamp using rss feeds
DESCRIPTION
RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audienceTRANSCRIPT
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RSS Feeds & Social Media
Birgit Pauli-Haack, January 2012
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What is RSS?
RSS = Real Simple Syndication
Simple
Standard way to provide content across sites and tools.
Standard since 1999 (Netscape)
Version 2.0 out since 2003 enable audio, images, videos.
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Sites and News Feeds
• Single Site Feeds:– Blog & Category Feeds– Event Feeds
• News & Magazine Feeds – (Naples Daily News, News Press, Forbes, Wired
etc)
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Search Feeds
• Google Blog Search• Technorati Blog Directory• Google News Alerts• Twitter Search
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Tools for RSS Feed listening
News Readers
Google Reader
Portals
Alltop.com
netvibes
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Uses As Publisher
RSS feed driven e-mail broadcastsFeedblitzFeedburnerMailchimp
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Cross-Posting Services
– Crosspost services: • Ping.fm, • posterous.com,
– Actions: • Auto-tweet, twitterfeed.com• Auto-post to Facebook, RSSGraffiti,
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Auto-Post to twitter via RSS www.Twitterfeed.com
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Twitterfeed.com
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Set up new feed in twitterfeed.com
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Advanced Settings
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Add Service Twitterfeed
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Done – twitterfeed.com
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Question & Answers
E-mail: [email protected] Blog:
http://socialmediatechnology.tumblr.com/ Facebook: facebook.com/relevanza Twitter: @bph or @SoMeTech