[y2b case competition] team spark up
DESCRIPTION
The presentation on solution to improve lemon tea business in VietnamTRANSCRIPT
WINTERTemplate
YOUTH TO BUSINESS ONLINE CASE COMPETITION 2013
SOLUTION TO A LEMON TEA BUSINESS
SPARK UP TEAM
CURRENT BUSINESS SITUATION
- Typical lemon tea booth on the street: no major difference in terms of service quality delivery => no unique selling point
- No transparent lemon-tea making process with adding rumor on unhealthy ingredients=> risk of affecting customers’ health => deteriorate customers’ belief in product & service
CURRENT BUSINESS SITUATION
“Chemical” lemon tea?
OBJECTIVES FOR IDEA SOLUTION
- Offer unique service delivery with exceptional customer relationship
- Push up utility for customer when they experience our service, which adds more values to them.
- Re-position our core product (lemon tea) in the perception of customers
OUR BUSINESS MOTTO
- We want every customer feel they are special and appreciated when coming to our store
- We aim to achieve customers’ belief by their own service experience rather than simple certificates
ENJOY OUR TEAENJOY THE A+ EXPERIENCE
OUR COMPREHENSIVE SOLUTION
4 aspects of change
SOLUTION
INTERIOR STORE
ARRANGEMENT
PROACTIVE MARKETING
STRATEGY
CUSTOMIZATION SERVICE
CUSTOMER HONOR BELIEF
OUR COMPREHENSIVE SOLUTION
1. INTERIOR STORE ARRANGEMENT
We focus on 2 factor:
1. Seating arrangement: Tea-making bar is placed in the center of the store
2. Main tea-making bar display: all ingredients are on display with glass tea-cooking bottle
=> Enable transparent tea-making process with our customers
1.1. SEATING ARRANGEMENT
1.2. MAIN TEA-MAKING BAR DISPLAY
We select the best quality of ingredients with origin certificates
All aim for our customers’
health & beliefVisibility is ensured to
the maximum
1.2. MAIN TEA-MAKING BAR DISPLAY
1.2. MAIN TEA-MAKING BAR DISPLAY
Tea-making process
Glass tea-cooking bottle
=> Difference from small item
OUR COMPREHENSIVE SOLUTION
2. CUSTOMIZATION SERVICE
This is what makes our service different:Offer the tea flavor that our customer want.
We do not only stick to lemon tea but also offer other herbs tea flavor (ex: lotus, daisy, mint, ginger, etc..)
Customers have 2 options:Traditional lemon tea Customized herbs flavor tea
2.1. TRADITIONAL LEMON TEA
Traditional lemon tea
Order and see how we make it for you Meanwhile, customers can enjoy reading Our store exclusive “World of tea” handbook providing more insight about tea such as history, benefits, value, how to utilize tea for our health..
2.1. TRADITIONAL LEMON TEA
How to distinguish
the real lemon
tea and the fake one
The World of Tea
Tea –making history
TEA LOVERS’ DIARY
2.2. CUSTOMIZED HERBS FLAVOR TEA
Customized herbs flavor tea
We research and consolidate herbs recipes combination to recommend our customers. They have option to go for a specific recommended recipe or make the tea with the recipe they create.
Ex: Recipe: peach + lemon + teaOr customer recipe with their chosen amount of ingredients such as mint flavor, lemon, sugar, ginger..=> Business competitive advantage: Customers have the power to decide their own product-CREATE THEIR OWN FLAVOUR
OUR COMPREHENSIVE SOLUTION
3. PROACTIVE MARKETING STRATEGY
-Coupon discount 10% for the first visit, 20% for the next visit and accumulative coupon to receive free tea.
- Group discount for group of more than 5 customers
- Tea-making recipe monthly competition for customers
- Challenge media: invite reliable press to experience our service=> they would write promoting articles for us.
- Word –of-mouth marketing
OUR COMPREHENSIVE SOLUTION
4. CUSTOMERS HONOR BELIEF
-After enjoying the tea, all we want to have is a Certificate of Belief from our own customersWe will let them stick a symbol of Tea Leaf onto the Honor Board in our tea shop. The symbol of Tea Leaf proves that our tea is in best quality and the customers are satisfied with the service and the tea flavor. They can show their unique comments by decorate their own stickers too.
- Using network to invite popular people to come and experience our tea and have their photo with their comments on service at our store.
=> No certificate would be as valuable as customers’ belief certificate
4. CUSTOMER HONOR BELIEF
HONOR BOARD
CONCLUSION
We believe by offering customers the best & different service quality & putting them as our center, we can position ourselves as a good choice whenever people want to seek for a place to drink tea and enjoy the atmosphere.
Again,
ENJOY OUR TEAENJOY THE A+ EXPERIENCE
Make your
Make your