y optima overview deck
DESCRIPTION
TRANSCRIPT
Y Optima
Real Time Audience Platform
Y Optima - Global Scale. Precise Targeting. Superior ROI.
Our Vision is to
Deliver the Most Relevant Ad Experience to Consumers
across Devices,
and Drive Results for Advertisers in the process.
Y Optima is a Real Time Audience Platform that leverages
Precision Targeting and Predictive Intelligence to deliver
Engagement & ROI at scale for Marketers globally thru Display
Advertising across Devices.
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Intro to Real Time Marketing
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Display 2.0: Arrival of RTB & Audience Targeting
Real Time Bidding
Automated Media Buying Process
Massive scale display inventory
auctioned in real time on per-
impression basis
Buy only impressions that matter;
pay exactly what it’s worth for you!
Audience Targeting
New way to target consumers
From websites as proxy to
connecting with your precise
audience at scale.
Dynamic, personalized messaging
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Display 1.0
One flat CPM rate for all impressions on
a website is sub-optimal
Lowers Efficiency and ROI
Buying without Audience Targeting
Looking for a needle in the haystack
Display 2.0
Identify prospect based on real-time
click/conversion probability
Precise Audience Targeting
Bid-amount decided based on value of
click/conversion to advertiser
Increased Campaign ROI
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Display 2.0: Arrival of RTB & Audience Targeting
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How Marketers Benefit from Display 2.0
OPEN MARKET
Programmatic access to
massive inventory leading to
free market dynamics
OPEN MARKET
UNLOCKING VALUE
SCALE 1:1
MARKETING
TRANS- PARENCY
HIGHER ROI
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How Marketers Benefit from Display 2.0
UNLOCKING VALUE
Instead of buying sites or
channels, buy only impressions
that matter; exploit value-
based pricing per impression.
OPEN MARKET
UNLOCKING VALUE
SCALE 1:1
MARKETING
TRANS- PARENCY
HIGHER ROI
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How Marketers Benefit from Display 2.0
UNPRECEDENTED SCALE
Massive Volume with
Tremendous Reach &
Universal f-cap
OPEN MARKET
UNLOCKING VALUE
SCALE 1:1
MARKETING
TRANS- PARENCY
HIGHER ROI
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How Marketers Benefit from Display 2.0
1:1 MARKETING
Audience Buys with
Dynamic Messaging
using Real-time data
OPEN MARKET
UNLOCKING VALUE
SCALE 1:1
MARKETING
TRANS- PARENCY
HIGHER ROI
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How Marketers Benefit from Display 2.0
TRANSPARENCY
Efficient Price Discovery;
Site-level Visibility & Controls
OPEN MARKET
UNLOCKING VALUE
SCALE 1:1
MARKETING
TRANS- PARENCY
HIGHER ROI
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How Marketers Benefit from Display 2.0
HIGHER ROI
Bids Optimized to
Deliver the Performance Goal
OPEN MARKET
UNLOCKING VALUE
SCALE 1:1
MARKETING
TRANS- PARENCY
HIGHER ROI
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The Y Optima Platform
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Y Optima - Global Scale. Precise Targeting. Superior ROI.
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Y Optima is a Real Time Audience Platform
• that leverages Precision Targeting and Predictive
Intelligence
• to deliver Engagement & ROI at scale for Marketers
globally
• thru Display Advertising across Devices.
Massive Scale of Quality Inventory Worldwide
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35,000,000,000 Brand-safe Impressions per DAY globally • Largest pool of global
display inventory across PCs,
Tablets & Mobile.
• ComScore top 100, top 500,
top 1000 pubs globally and
more…
• Standard Banners; Rich
Media; Facebook RHS ads &
News Feed; Mobile Web &
Apps; in-Video
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Real Time Audience Targeting
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PROSPECTING
RETARGETING
AWARENESS
FAVORABILITY
CONSIDERATION
PURCHASE INTENT
LEADS
SALES
AUDIENCE TARGETING
We identify most relevant ‘mid funnel’ audiences by combining the power of 1st party data & massive scale RTB media!
1. Audience Profiling -
Behavioral mapping of
captive audience
2. Audience Expansion -
Identify prospects thru
look-alike models
3. Real time Targeting -
Target new prospects in
real time.
Targeting & Optimization Capabilities
• Inventory
– Platform-reviewed; seller-reviewed; unreviewed
– Content sensitivity filter e.g. forums, social media, political
– Content categories e.g. Autos; Finance; Health; Home & Garden etc.
– Whitelisted vs. Blacklisted sites
– Site Domains
– Fold position
• Targeting
– Frequency cap; Day part; Geo; Language
– Devices; OS; Browsers
– Prospecting; Audience Targeting; Retargeting
• Buying Strategies
– Fixed CPM/CPC buying
– CPM/CPC buying with CPC/CPA optimization goal
– Cost per Unique Visitors (CPUV)
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The Y Optima Advantage
• Global Reach
• Superior ROI
– Algorithms that actually work.
– Audience segments based on explicit and inferred data signals.
– Human intelligence & insights complementing machine Intelligence, to
effectively manage cold start and data sparsity challenges.
• Partnership model
– Transparency and collective insights yield better results and keep
everyone honest.
• Round the clock support (well, almost )
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Putting it all together
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Global Scale, Brand-safe MEDIA
Best-in-class OPTIMIZATION Algos & Analytics
Innovative & Reliable TECHNOLOGY Stack
Real-time AUDIENCE Targeting
Next Steps
Discuss engagement model, commercial terms
Identify pilot campaign, objectives, past insights
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Get Started Today
Email: [email protected]
Phone: +1-415-230-0021
Website: www.yoptima.com
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